Vol. 29 No. 1 (2023): The journal of contemporary issues in business and government

Published: 2023-11-07

Articles

MARVELS OF ADVERTISING:TALES OF TRIUMPH OF THE MOST BUZZING ADVERTISING WORDS IN 2022

Dr. Amanjeet Singh Sethi, Dr. Vaishali Bisht, Dr. Bhaskar Singh Bisht, Jaskaran Singh

670-678
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MARVELS OF ADVERTISING:TALES OF TRIUMPH OF THE MOST BUZZING ADVERTISING WORDS IN 2022

Dr. Amanjeet Singh Sethi, Dr. Vaishali Bisht, Dr. Bhaskar Singh Bisht, Jaskaran Singh

679-687
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Problems & Challenges Faced by working women in Bangalore City: A Study on Financial Planning

Mrs. Indumathi V, Mrs. Lakshmi S N

1-10
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Investor Behavior towards Risk – Return in Capital Markets

Lakshmi R, Chiranjeevi , Naveen Kumar H S

11-19
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Evaluation of investment decisions in the health sector A case study at Amir Al-Momineen Specialized Hospital

Dr. Hussein Jassim Falah, Hussein Ali Hussein

20-37
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SUPPLY CHAIN INTEGRATION PERFORMANCE SCALE IN ETHIOPIAN TEXTILE INDUSTRIES

Girma Abdissa Gamachu, Dr. Harold Andrew Patrick

38-53
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TALENT RETENTION IN PRIVATE ENGINEERING INSTITUTIONS IN RURAL PARTS OF ANDHRA PRADESH, INDIA

Appari Gouri Sankar Rao, Dr. A.R. Krishnan

54-58
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A Study to Identify the Potential Challenges in Entrepreneurial Endeavour by Marginalized Women of India

Dr Mrigendra Nath Mishra

59-76
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Research on folk plastic arts in interior decoration design based on big data under the environment of sustainable development

Dr.Satish Menon

77-87
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Dealer process efficiency, revenue generation and customer satisfaction utilizing gamification models: An empirical study- With special emphasis on Skoda Auto Volkswagen India Private Limited

Dr Renuka Deshmukh, Dr Subbarao Pasumurti, Dr Dhanashri Tharkude, Mr. Rajsingh Jadhav, Ms. Meenal Mool

88-111
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'GEOGRAPHICAL INDICATION'AS A STRATEGY FOR MARKETING OF HANDLOOM PRODUCTS: EVIDENCE FROM SAREE INDUSTRY

Divya N. D., Dr. N. Ajith Kumar

112-120
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IMPACT OF COMPENSATION MANAGEMENT ON PERFORMANCE OF TECHIES IN IT COMPANIES

Dr. D. Harikishan Reddy

121-132
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Relationship Between Demographic Variables and Job Outcomes of Clinical Nurses in NABH Accredited Hospitals

Ashwini P, Dr R. Indradevi

133-143
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A SYSTEMATIC LITERATURE REVIEW OF EMPLOYEE ENGAGEMENT AND JOB SATISFACTION WITH SPECIAL REFERENCE TO AGE, GENDER AND WORK EXPERIENCE

Mr. Mukund Pate, Dr. Dhanashree Tharkude

144-173
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Usability Assessment of E-commerce Portal Using Agent Framework

KDV Prasad

174-181
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Trends in Over-the-top (OTT) Video Services in Asian Countries- A Systematic Review of Literature

Jasleen Kaur Saggu, Tarannum Mohan

182-204
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Synthesizing the Influence of Country of Origin on Consumer Buying Behavior

Shivani Aggarwal, Dr. Vipul Jain

205-219
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The Algerian investment climate between realism and the efficiency of attracting FDI: analytical study

Bouguerra Mabrouk, Ismail Benzaala, Riad Belbel

220-243
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Physical education and sports and their relationship to psychological anxiety among students in the secondary stage, the state of Annaba as a model

HADJADJ Saad

244-257
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The Impact of FDI Flows on the Dimensions of Sustainable Development in Algeria - An Econometric Study During the Period 2000-2021

Khawla Ouali, Sabrina Grari, Fayza Jallouli, Tarek Yalouli

258-276
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EMPLOYEE ENGAGEMENT: THE KEY TO IMPROVING PERFORMANCE

Rutwick Mukesh Bhai Vyas

277-285
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Leadership of Covid-19 in the Transaction of Vegetables at Kathmandu Valley in Nepal

Mr. Meen Bahadur Karki

286-295
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Feministic approach in the novels of Jane Austen: A Study

Dr. Poonam Nagar, Dr. Ekta Agrawal, Dr. Jitendra Jain

296-300
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Impact of Organizational Factors on Job Stress in IT Companies

Dr. S. Mohana, Dr. V. Deepti, Mr. Kathari Santosh

301-316
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SHOULD ECOLOGICAL ENTREPRENEURS IGNORE THE EQUITY OF DEVELOPMENT? INSIGHTS FROM THE SATYAMEV JAYATE WATER CUP BY PAANI FOUNDATION

Dr. Amarendra Kumar Dash, Dr. Rajendra Kumar Dash, Dr. Rashmi Ranjan Behera, Bibha Rani Nath

317-330
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A SYSTEMATIC REVIEW ON IMPACT OF GREEN MARKETING ON PRODUCT BRANDING AND MARKETING

Dr. Vijay Nagorao Uprikar

331-337
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Paradigms shift in business perspectives: Offline to Online

Isha Sharma, Tarun Tapas Mukherjee, Dr Swayam Prabha Satpathy

350-359
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Predicting employee engagement during the COVID-19 pandemic: Does employee generation matter?

C. Christopher Lee, Keshab Acharya, Robert Blair, Anne M. Tyrrell

360-373
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ONLINE ORDERING SYSTEM AND CONSUMER ACCEPTANCE FORFOOD ORDERING APP IN CHENNAI

Dr. S. Muthumani, M. Manoj Kumar

374-383
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A STUDY ON IMPACT OF STRESS ON GRADUATING STUDENTS IN HYDERABAD

Dr Swarupa Pelleti, Mr Kruthivasa, Ms Vangala Gouthami, Ms M Vasavi

385-395
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REVEALED COMPARATIVE ADVANTAGE (RCA) AND ITS APPLICATION TO EVALUATE INDIA’S PERFORMANCE OF FRESH MANGOES, MANGOSTEEN & GUAVAS DURING THE PERIOD 1991-2020: AN ANALYSIS WITH RESPECT TO TRADE

Dr. Sidharth Shankar, Dr. Govind Kumar, Dr. Abhishek Singh, Dr. Pradeep K Mishra

396-421
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IS THE NATIONAL PENSION SYSTEM AS PROMISING AS THE OLD PENSION SYSTEM IN TERMS OF BENEFICIARIES' INTEREST IN INDIA: A COMPARATIVE ANALYSIS

Shruti Aggarwal, Ashu Khanna, Pratyush Kumar

422-438
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Decoding the triad: Knowledge Management, IHRM practices in MNCs & Foreign Subsidiaries – A Systematic Literature Review (2006-2019

Prof. Munmun Goswami, Dr.Amarnath Padhi, Dr. Kavitha Venkatachari, Dr. Naila Aaijaz

439-449
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Development of the Modified Strategic Management Accounting Disclosure Index (MoSMADi) for Companies’ Decision-Making, Control and Monitoring of Business Strategies in Attaining Business Sustainability

Bernadette Josephine James, Corina Joseph, Roshima Said

450-469
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Brand Awareness of New Brands among Youths- An Overview.

Mohit Goyal, Nandini Khanna, Mitali Sinha, Dr. Sharmiladevi J.C

470-482
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THE EFFECT OF PROCESS INTEGRATION ON ORGANIZATIONAL CULTURE FOR STRATEGIC COLLABORATION IN AUTOMOBILE INDUSTRY

Shaik Abdul Khadar Basha, Gopalasetti Sridhar, Pinjari Rafiq Basha, Dr. Subhadarshini Khatua

483-496
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An Analysis of Financial statements of State Bank of India from 2014 to 2019------

Dr.K.V.V. RAJU, Y DEVENDRA REDDY

497-519
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An overview of employee retention strategies & its impact on turnover of the employees

Dr. Neena PC, Dr. Dinesh N, Dr. Vinayak Anil Bhat

520-530
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Analysis of Review of Literature on Employee Retention Strategies of Higher Education Institutions in Bengaluru

Dr. Kiran Reddy, Mr. Gourav Koundal

531-545
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A Study of Impact of Behavioural Factors on ESG Investment

Dr. Charu Upadhyaya, Dr. Shebazbano Khan, Dr. Vishal Sandanshive, Mr. Gunwant Awasthi

546-553
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Employee Engagement and Productivity-Evidences from Higher Education Institutions of Telangana State in India

Damandeep Johar, Arijit Santikary

554-562
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“ATTITUDE TOWARDS PRINT MEDIA ADVERTISING”

DR.ARIJIT SANTIKARY, Ms Damandeep Johar

563-574
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Talent Management: Key to Organisation’s Success

Srikanth Dahagam, Dr Sameer Pingle

575-593
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A Study on health issues related to the psychological impact of COVID

Rupa Paul, Rupsha Roy, Abhijit Pandit, Subhajit Basu Chowdhury

594-610
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The Scenario of National Thermal Power Corporation Pre and post Disinvestments - A paired t test analysis

Mukesh Kumar Gupta, Gokul Acharjee, Abhijit Pandit, Harendra Kumar

611-621
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Exchange rate, Investment, and Industrial Development: Revisiting their role in bringing Economic Growth to Pakistan

Dr. Ruqia Shaheen, Robina Anwar, Sadia kiran, Iqra Sarwar

622-636
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LADDER TO LEADERSHIP: A STUDY ON CHALLENGES FACED BY WOMEN IN HEIS IN INDIA

Komakshi Chandan, Arti Maini

637-646
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AN EMPIRICAL STUDY TO ANALYSE CUSTOMER BEHAVIOUR FOR BUYING ELECTRIC VEHICLES

Monangi Satish, Uday Kovuri, Rahul Kumar Goud, Dr. Subhadarshini Khatua

647-661
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ROLE OF MICROFINANCE INSTITUTIONS IN FINANCIAL INCLUSION IN INDIA

Dr. Aastha Sharma, Dr. Megha Sharma, Mr. Gunwant Awasthi, Ms. Lata Poojari

662-669
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