Vol. 29 No. 1 (2023): The journal of contemporary issues in business and government

Articles

• MARVELS OF ADVERTISING:TALES OF TRIUMPH OF THE MOST BUZZING ADVERTISING WORDS IN 2022

  Dr. Amanjeet Singh Sethi, Dr. Vaishali Bisht, Dr. Bhaskar Singh Bisht, Jaskaran Singh

  670-678

  • FULL TEXT PDF

• MARVELS OF ADVERTISING:TALES OF TRIUMPH OF THE MOST BUZZING ADVERTISING WORDS IN 2022

  Dr. Amanjeet Singh Sethi, Dr. Vaishali Bisht, Dr. Bhaskar Singh Bisht, Jaskaran Singh

  679-687

  • FULL TEXT PDF

• Problems & Challenges Faced by working women in Bangalore City: A Study on Financial Planning

  Mrs. Indumathi V, Mrs. Lakshmi S N

  1-10

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• Investor Behavior towards Risk – Return in Capital Markets

  Lakshmi R, Chiranjeevi , Naveen Kumar H S

  11-19

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• Evaluation of investment decisions in the health sector A case study at Amir Al-Momineen Specialized Hospital

  Dr. Hussein Jassim Falah, Hussein Ali Hussein

  20-37

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• SUPPLY CHAIN INTEGRATION PERFORMANCE SCALE IN ETHIOPIAN TEXTILE INDUSTRIES

  Girma Abdissa Gamachu, Dr. Harold Andrew Patrick

  38-53

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• TALENT RETENTION IN PRIVATE ENGINEERING INSTITUTIONS IN RURAL PARTS OF ANDHRA PRADESH, INDIA

  Appari Gouri Sankar Rao, Dr. A.R. Krishnan

  54-58

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• A Study to Identify the Potential Challenges in Entrepreneurial Endeavour by Marginalized Women of India

  Dr Mrigendra Nath Mishra

  59-76

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• Research on folk plastic arts in interior decoration design based on big data under the environment of sustainable development

  Dr.Satish Menon

  77-87

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• Dealer process efficiency, revenue generation and customer satisfaction utilizing gamification models: An empirical study- With special emphasis on Skoda Auto Volkswagen India Private Limited

  Dr Renuka Deshmukh, Dr Subbarao Pasumurti, Dr Dhanashri Tharkude, Mr. Rajsingh Jadhav, Ms. Meenal Mool

  88-111

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• 'GEOGRAPHICAL INDICATION'AS A STRATEGY FOR MARKETING OF HANDLOOM PRODUCTS: EVIDENCE FROM SAREE INDUSTRY

  Divya N. D., Dr. N. Ajith Kumar

  112-120

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• IMPACT OF COMPENSATION MANAGEMENT ON PERFORMANCE OF TECHIES IN IT COMPANIES

  Dr. D. Harikishan Reddy

  121-132

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• Relationship Between Demographic Variables and Job Outcomes of Clinical Nurses in NABH Accredited Hospitals

  Ashwini P, Dr R. Indradevi

  133-143

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• A SYSTEMATIC LITERATURE REVIEW OF EMPLOYEE ENGAGEMENT AND JOB SATISFACTION WITH SPECIAL REFERENCE TO AGE, GENDER AND WORK EXPERIENCE

  Mr. Mukund Pate, Dr. Dhanashree Tharkude

  144-173

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• Usability Assessment of E-commerce Portal Using Agent Framework

  KDV Prasad

  174-181

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• Trends in Over-the-top (OTT) Video Services in Asian Countries- A Systematic Review of Literature

  Jasleen Kaur Saggu, Tarannum Mohan

  182-204

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• Synthesizing the Influence of Country of Origin on Consumer Buying Behavior

  Shivani Aggarwal, Dr. Vipul Jain

  205-219

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• The Algerian investment climate between realism and the efficiency of attracting FDI: analytical study

  Bouguerra Mabrouk, Ismail Benzaala, Riad Belbel

  220-243

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• Physical education and sports and their relationship to psychological anxiety among students in the secondary stage, the state of Annaba as a model

  HADJADJ Saad

  244-257

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• The Impact of FDI Flows on the Dimensions of Sustainable Development in Algeria - An Econometric Study During the Period 2000-2021

  Khawla Ouali, Sabrina Grari, Fayza Jallouli, Tarek Yalouli

  258-276

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• EMPLOYEE ENGAGEMENT: THE KEY TO IMPROVING PERFORMANCE

  Rutwick Mukesh Bhai Vyas

  277-285

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• Leadership of Covid-19 in the Transaction of Vegetables at Kathmandu Valley in Nepal

  Mr. Meen Bahadur Karki

  286-295

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• Feministic approach in the novels of Jane Austen: A Study

  Dr. Poonam Nagar, Dr. Ekta Agrawal, Dr. Jitendra Jain

  296-300

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• Impact of Organizational Factors on Job Stress in IT Companies

  Dr. S. Mohana, Dr. V. Deepti, Mr. Kathari Santosh

  301-316

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• SHOULD ECOLOGICAL ENTREPRENEURS IGNORE THE EQUITY OF DEVELOPMENT? INSIGHTS FROM THE SATYAMEV JAYATE WATER CUP BY PAANI FOUNDATION

  Dr. Amarendra Kumar Dash, Dr. Rajendra Kumar Dash, Dr. Rashmi Ranjan Behera, Bibha Rani Nath

  317-330

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• A SYSTEMATIC REVIEW ON IMPACT OF GREEN MARKETING ON PRODUCT BRANDING AND MARKETING

  Dr. Vijay Nagorao Uprikar

  331-337

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• Paradigms shift in business perspectives: Offline to Online

  Isha Sharma, Tarun Tapas Mukherjee, Dr Swayam Prabha Satpathy

  350-359

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• Predicting employee engagement during the COVID-19 pandemic: Does employee generation matter?

  C. Christopher Lee, Keshab Acharya, Robert Blair, Anne M. Tyrrell

  360-373

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• ONLINE ORDERING SYSTEM AND CONSUMER ACCEPTANCE FORFOOD ORDERING APP IN CHENNAI

  Dr. S. Muthumani, M. Manoj Kumar

  374-383

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• A STUDY ON IMPACT OF STRESS ON GRADUATING STUDENTS IN HYDERABAD

  Dr Swarupa Pelleti, Mr Kruthivasa, Ms Vangala Gouthami, Ms M Vasavi

  385-395

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• REVEALED COMPARATIVE ADVANTAGE (RCA) AND ITS APPLICATION TO EVALUATE INDIA’S PERFORMANCE OF FRESH MANGOES, MANGOSTEEN & GUAVAS DURING THE PERIOD 1991-2020: AN ANALYSIS WITH RESPECT TO TRADE

  Dr. Sidharth Shankar, Dr. Govind Kumar, Dr. Abhishek Singh, Dr. Pradeep K Mishra

  396-421

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• IS THE NATIONAL PENSION SYSTEM AS PROMISING AS THE OLD PENSION SYSTEM IN TERMS OF BENEFICIARIES' INTEREST IN INDIA: A COMPARATIVE ANALYSIS

  Shruti Aggarwal, Ashu Khanna, Pratyush Kumar

  422-438

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• Decoding the triad: Knowledge Management, IHRM practices in MNCs & Foreign Subsidiaries – A Systematic Literature Review (2006-2019

  Prof. Munmun Goswami, Dr.Amarnath Padhi, Dr. Kavitha Venkatachari, Dr. Naila Aaijaz

  439-449

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• Development of the Modified Strategic Management Accounting Disclosure Index (MoSMADi) for Companies’ Decision-Making, Control and Monitoring of Business Strategies in Attaining Business Sustainability

  Bernadette Josephine James, Corina Joseph, Roshima Said

  450-469

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• Brand Awareness of New Brands among Youths- An Overview.

  Mohit Goyal, Nandini Khanna, Mitali Sinha, Dr. Sharmiladevi J.C

  470-482

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• THE EFFECT OF PROCESS INTEGRATION ON ORGANIZATIONAL CULTURE FOR STRATEGIC COLLABORATION IN AUTOMOBILE INDUSTRY

  Shaik Abdul Khadar Basha, Gopalasetti Sridhar, Pinjari Rafiq Basha, Dr. Subhadarshini Khatua

  483-496

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• An Analysis of Financial statements of State Bank of India from 2014 to 2019------

  Dr.K.V.V. RAJU, Y DEVENDRA REDDY

  497-519

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• An overview of employee retention strategies & its impact on turnover of the employees

  Dr. Neena PC, Dr. Dinesh N, Dr. Vinayak Anil Bhat

  520-530

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• Analysis of Review of Literature on Employee Retention Strategies of Higher Education Institutions in Bengaluru

  Dr. Kiran Reddy, Mr. Gourav Koundal

  531-545

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• A Study of Impact of Behavioural Factors on ESG Investment

  Dr. Charu Upadhyaya, Dr. Shebazbano Khan, Dr. Vishal Sandanshive, Mr. Gunwant Awasthi

  546-553

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• Employee Engagement and Productivity-Evidences from Higher Education Institutions of Telangana State in India

  Damandeep Johar, Arijit Santikary

  554-562

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• “ATTITUDE TOWARDS PRINT MEDIA ADVERTISING”

  DR.ARIJIT SANTIKARY, Ms Damandeep Johar

  563-574

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• Talent Management: Key to Organisation’s Success

  Srikanth Dahagam, Dr Sameer Pingle

  575-593

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• A Study on health issues related to the psychological impact of COVID

  Rupa Paul, Rupsha Roy, Abhijit Pandit, Subhajit Basu Chowdhury

  594-610

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• The Scenario of National Thermal Power Corporation Pre and post Disinvestments - A paired t test analysis

  Mukesh Kumar Gupta, Gokul Acharjee, Abhijit Pandit, Harendra Kumar

  611-621

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• Exchange rate, Investment, and Industrial Development: Revisiting their role in bringing Economic Growth to Pakistan

  Dr. Ruqia Shaheen, Robina Anwar, Sadia kiran, Iqra Sarwar

  622-636

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• LADDER TO LEADERSHIP: A STUDY ON CHALLENGES FACED BY WOMEN IN HEIS IN INDIA

  Komakshi Chandan, Arti Maini

  637-646

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• AN EMPIRICAL STUDY TO ANALYSE CUSTOMER BEHAVIOUR FOR BUYING ELECTRIC VEHICLES

  Monangi Satish, Uday Kovuri, Rahul Kumar Goud, Dr. Subhadarshini Khatua

  647-661

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• ROLE OF MICROFINANCE INSTITUTIONS IN FINANCIAL INCLUSION IN INDIA

  Dr. Aastha Sharma, Dr. Megha Sharma, Mr. Gunwant Awasthi, Ms. Lata Poojari

  662-669

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