Usability Assessment of E-commerce Portal Using Agent Framework

Authors

  • KDV Prasad

Keywords:

Usability assessment, E-commerce, Evaluation methods

Abstract

It's commonly known that evaluating e-commerce websites' usability is essential, and researchers have devoted a lot of time and resources to it over the previous decade. Commerce has increased dramatically as e-retailers interact with clients online. They expect a great user experience in addition to exceptional products and services. The user experience is influenced by branding, functionality, navigation, content, aesthetics, and usability. This study examines usability assessment of e-commerce portal using agent framework.

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Published

2023-03-30

How to Cite

Prasad, K. . (2023). Usability Assessment of E-commerce Portal Using Agent Framework. The Journal of Contemporary Issues in Business and Government, 29(1), 174–181. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2480

Issue

Vol. 29 No. 1 (2023): The journal of contemporary issues in business and government

Section

Articles

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