A Study of Impact of Behavioural Factors on ESG Investment
Keywords:
ESG, Behavioral aspects, ESG Model, Investors, SustainabilityAbstract
Purpose of the Study: The main aim of the study is to analyze the behavioural factors affecting ESG investments in India.
Methodology: The study is based on primary data. Data is collected through a well- structured questionnaire. The respondents are drawn by means of convenient sampling method. The sample of 219 Respondents was collected for the study.
Findings: It is found that the Behavioral aspect is dependent on ESG factors.
Practical Implications: Through this study, it is expected to get significant result and suggestions which could benefit the investors.
Originality / Value: To the best of the authors’ knowledge, this manuscript is the only research which uses the Regression Model with reference to ESG in India.
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