'GEOGRAPHICAL INDICATION'AS A STRATEGY FOR MARKETING OF HANDLOOM PRODUCTS: EVIDENCE FROM SAREE INDUSTRY

Authors

  • Divya N. D.
  • Dr. N. Ajith Kumar

Keywords:

Marketing strategy, Handloom products, GI, Saree industry

Abstract

Geographic indication of goods, a part of intellectual property rights, identifies the location of a commodity. Various categories may be used to categorise these things, such as agricultural, natural commodities, manufactured goods, food items, textiles, and handicrafts. Sarees are one of the nation's more well-known and pricey handcrafted goods. The current study intends to investigate the market potential and efficiency of the Indian handloom saree business. The product comparison demonstrates that every brand has its own marketing plan. Additionally, the prices of these sarees vary widely between brands and are not uniform.

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Published

2023-03-30

How to Cite

N. D., D. ., & Kumar, D. N. A. . (2023). ’GEOGRAPHICAL INDICATION’AS A STRATEGY FOR MARKETING OF HANDLOOM PRODUCTS: EVIDENCE FROM SAREE INDUSTRY. The Journal of Contemporary Issues in Business and Government, 29(1), 112–120. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2476

Issue

Vol. 29 No. 1 (2023): The journal of contemporary issues in business and government

Section

Articles

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