MARVELS OF ADVERTISING:TALES OF TRIUMPH OF THE MOST BUZZING ADVERTISING WORDS IN 2022
Keywords:
Buzzing Words, Advertising Strategy, Brand Promotion, Business Model.Abstract
Advertising means a company's planning to reach their present/future clients and unique advertising is a method that can imaginatively share the company’s narrative to encourage and enhance sales. Buzz marketing is a modern-day marketing method that accord importance to magnify the potentiality of an ad campaign or merchandise. Buzzing words involves locating and involving key words to create buzz and eagerness about a good or service. The main role of buzzing advertising words is to spread the advertising message quickly among the customers. This paper makes an effort to study the buzzing words, current scenario and predominant causes in relation to the spread of this marketing strategy in the business world. In the end, this paper ratiocinate that such type of marketing strategy has the potential to increase the speed of the advertising message to the end consumers and also to increase the sales of the brand but still many aspects have to be considered before this strategy becomes a viable option for business world.
Downloads
References
https://advertising.amazon.com/library/guides/marketingstrategy#:~:text=What%20is%20an%20advertising%20strategy,and%20the%20promoti on%20of%20products. Retrieved on 21/8/2023.
Vaughn, R. (1980). How Advertising Works: A Planning Model. Journal of Advertising Research, 20(5), 27–33. Google Scholar
https://www.marketing91.com/creativeadvertising/#:~:text=Definition%20%E2%80%93%20Creative%20advertising%20is% 20defined,t%20feel%20like%20an%20ad. Retrieved on 01/9/2023.
Kerr, G. & Richards, J. (2020). Redefining Advertising in Research and Practice. International Journal of Advertising, 40(2), 175-198. Google Scholar
https://www.techtarget.com/searchcustomerexperience/definition/buzz-marketing Retrieved on 01/9/2023.
Mohr, I. (2017). Managing Buzz Marketing in the Digital Age. Journal of Marketing Development and Competitiveness, 11(2), 10-16. Google Scholar
Holdford, D. A. (2004). Using Buzz Marketing to Promote Ideas, Services, and Products. Journal of the American Pharmacists Association, 44(3), 387-396. Google Scholar
Kuselar, R., Senthil, M. & Prabhu, N.R.V. (2011). Network Marketing Through Buzz Marketing Strategy. International Journal of Management, 2(1), 106-116. Google Scholar
Sorokin, J. (2012), Strategies for Choosing Influentials in Buzz Marketing, Journal of International Studies, 5(2), 82-87. Google Scholar
Leila, C. & Abderrazak, G. (2013). The Impact of the Effectiveness of a Buzz Marketing Campaign on the Image, Awareness and Purchasing Decision: The Moderating Role of Involvement. Journal of Marketing Research & Case Studies, 1(1), 1-8. Google Scholar
Hashem, T.N. (2021). The Role of Buzz Marketing in Increasing Attention Towards Green Products, Moderating Role of 'Shockvertising'. Journal of Contemporary Issues in Business and Government, 27(2), 1785-1798. Google Scholar
Karimah, R.H.N. & Fadillah (2021). Buzz Marketing as A New Practice of Digital Advertising: A Study Case on Scarlett Whitening Brand. IMOVICCON Proceeding, 102110. Google Scholar
https://khatabook.com/blog/what-is-buzzmarketing/#:~:text=One%20of%20the%20most%20significant,and%20interact%20wit h%20the%20brand. Retrieved on 13/9/2023.
Tangel, L. M., Tulung, J.E. & Tielung, M.V.J. (2019). Analysing The Role of Buzz Marketing on Start-Up Cullinary Business in Manado. Journal EMBA, 7(4), 5205-5214.
Kataria, S. & Bhadale, R. (2020). Impact of Buzz Marketing on Gen Z of Surat City. Vidyabharati International Interdisciplinary Research Journal, 11(2), 304-308. Google Scholar
https://www.newtimes.co.rw/article/9674/entertainment/others/a-tardy-think-piece-onwords-that-are-buzzing-on-the-internet-today Retrieved on 13/9/2023.
Alwan, H.J. (2020). Buzz Marketing and its Role in Achieving Market Share. International Journal of Innovation, Creativity and Change, 12(7), 262-282. Google Scholar
Kaur, C. (2013). Buzz Marketing: Its Role in Global Arena, International Journal of Advanced Research in Management and Social Sciences, 2(2), 172-180. Google Scholar
Rollins, B., Anitsal, I. & Anitsal, M.M. (2014). Viral Marketing: Techniques and Implementation. Entrepreneurial Executive, 19(1), 1-17. Google Scholar
Jennifer, G.O. (2022). Buzz Marketing and Brand Performance of Pharmaceutical Companies in South-South, Nigeria. International Academic Journal of Management & Marketing Annals, 8(1), 71- 85. Google Scholar
https://promo.com/blog/15-marketing-buzzwords-you-need-to-know-in-2022 Retrieved on 14/9/ 2023.
Calder, B.J. (2022). Customer Interaction Strategy, Brand Purpose and Brand Communities. Journal of Service Management, 33(4/5), 747-757. Google Scholar
Butler, B.S. & Wang, X. (2012). The Cross-Purposes of Cross-Posting: Boundary Reshaping Behaviour in Online Discussion Communities, Information Systems Research, 23(3/2), 993-1010. Google Scholar
Bauer,H.H., Hammerschmidt, M. & Braehler, M. (2003). The Customer Lifetime Value Concept and Its Contribution to Corporate Valuation. Yearbook of Marketing and Consumer Research, 1(1), 47-67. Google Scholar
Valdez-de-Leon, O. (2016). A Digital Maturity Model for Telecommunications Service Providers, Technology Innovation Management Review, 6(8), 19-32. Google Scholar
Jobs, C. G., Aukers, S.M., & Gilfoil, D.M. (2015). The Impact of Big Data on Your Firms Marketing Communications: A Framework for Understanding the Emerging Marketing Analytics Industry. Academy of Marketing Studies Journal, 19(2), 81-92. Google Scholar
Shukla, P.S. & Nigam, P.V. (2018). E- Shopping using Mobile Apps and the Emerging Consumer in the Digital Age of Retail Hyper personalization: An Insight. Pacific Business Review International, 10(10), 131-139. Google Scholar
Londo, E. (2017). Hijacking of News (Newsjacking) - Conspiracy Theories or Tactic for International Media Consumption, Crimea and Kosovo. Thesis, 6(1), 179-189. Google Scholar
Amblee, N. & Bui, T. (2017). Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts. International Journal of Electronic Commerce, 16(1), 91-114. Google Scholar
Papakonstantinidis, S. (2017). The SoLoMo Customer Journey: A Review and Research Agenda. Innovative Marketing, 13(4), 47-54. Google Scholar
Wen, T.B., Ho, T.C.F., Kelana, B.W.Y., Othman, R. & Syed, O.R. (2019). Leadership Styles in Influencing Employees’ Job Performances. International Journal of Academic Research in Business and Social Sciences, 9(9), 55-65. Google Scholar
Downloads
Published
How to Cite
Issue
Section
License
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.