Study on the Customers’ Attitude Towards the Purchase of Two Wheelers during Pandemic
Keywords:
customer attitudeAbstract
Consumer attitude is the feeling of favourableness or unfavourableness that an individual has towards an object. As we, all know that an individual with a positive attitude is more likely to buy a product and this results in the possibility of liking or disliking a product. Consumer attitude basically comprises beliefs, feelings and behavioural intentions towards some objects. This paper highlights the customer’s attitude towards the purchase of two wheelers during covid-19. For this study, the population around Coimbatore region was taken and data was collected using questionnaires from the 151 respondents. Health and safety have become a paramount concern and simultaneously consumer purchasing power has changed in the recent economic conditions. This study focuses on consumer attitudes and preferences while purchasing a vehicle. Vehicle selection is considered to be a multiple criteria decision- making problem. The study is used to determine consumer preferences towards vehicle selection using the following criteria: financial aspects, safety aspects, vehicle features, and services offered.
Downloads
References
Mrs. M. Indra (2020) “Amusement of two-wheeler bike users at Tamil Nadu”, Vol 9, Issue 4, No-2.
Dr. K. Kumar and P. Ambika (2020) “Satisfaction level of the customers towards selected branded two wheelers in Chennai city”, Vol 10 Issue 7, No-15.
Sarah Raza and Meryam Masmoudi (2021) “Impact of Covid-19 on consumer’s decision making while purchasing a vehicle”, Vol 11 No-6.
Akbar Ali Khan and Datrika Venkata Madhusudhan Rao (2018) “The impact of selective exogenous and demographic variables on customer satisfaction”, Vol 6 Issue 2.
Sarthak Das (2020) “Awareness and perception of potential customers for electric two-wheelers in India”, Vol 7 Issue 2.
Prof. Romi Morzelona. (2017). Evaluation and Examination of Aperture Oriented Antennas. International Journal of New Practices in Management and Engineering, 6(01), 01 - 07. Retrieved from http://ijnpme.org/index.php/IJNPME/article/view/49
Prof. Nitin Sherje. (2017). Phase Shifters with Tunable Reflective Method Using Inductive Coupled Lines. International Journal of New Practices in Management and Engineering, 6(01), 08 - 13. Retrieved from http://ijnpme.org/index.php/IJNPME/article/view/50
Prof. Parvaneh Basaligheh. (2017). Design and Implementation of High Speed Vedic Multiplier in SPARTAN 3 FPGA Device. International Journal of New Practices in Management and Engineering, 6(01), 14 - 19. Retrieved from http://ijnpme.org/index.php/IJNPME/article/view/51
Dr. Govind Shah. (2017). An Efficient Traffic Control System and License Plate Detection Using Image Processing. International Journal of New Practices in Management and Engineering, 6(01), 20 - 25. Retrieved from http://ijnpme.org/index.php/IJNPME/article/view/52
Dr. Jaganathan Gomathi Sankar and G. Hemanthi Kumar (2020) “Customer’s perception towards electric two-wheelers”, Vol 26 No-2.
Dr. Col. Tajammul Hoda (2015) “Impact of customer preferences on two wheelers”, Vol 6 Issue 2.
Majumdar Et Al (2016) “Performance of electric two-wheeler vehicles in urban regions”, Vol 20 No 6.
Anis Ur Rahman (2018) “Changes in the two-wheeler markets and buying motives of two-wheeler buyers in rural areas”, Vol 2 Issue 3.
Downloads
Published
How to Cite
Issue
Section
License
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
