Factors Influencing the Behavioural Intention of Buyers Towards Bajaj Pulsar Bike: A Comparative Study in India And Ethiopia
Keywords:
Consumer buying behavior, Advertisement, Channel, Social media, Two- wheelers, Mobility, Behavioral intention and Bajaj Pulsar Bike.Abstract
An attitude is a learned proclivity to act consistently in a favourable or unfavourable manner toward a specific object. From time to time, consumer attitudes will change. Various models assist us in determining the consumer's attitude. In general, satisfaction refers to a person's feelings of delight or dissatisfaction as a result of contrasting a product's perceived results to his or her expectations. The customer is disappointed because the result falls short of expectations. Customers' needs change over time. For a period of time, the attractive and even unexpected attributes offered by competitors may become important attributes as consumers begin to expect them. A customer's sense of awareness and realization regarding a business or its contributions is referred to as consumer experience in marketing. The researcher has used the descriptive design for this current study. For the Primary data`s 110 sample size was taken randomly (Google form). For this study three factors are taken into consideration. Those are social, psychological, and personal factors. The hypothesis was framed and Statistical tools like numerical wrap up for societal science (SPSS) test were worn. By this study, a researcher was able to find out that the opinion of the middle income group about the prestige, stylish and comfortable and opinion about brand image, durability, dream vehicle, eco friendly, technically sound are significantly high. The study revealed that brand name and the power the bike are important reasons to choose the bike from both countries
Downloads
References
Arutselvi, (2011). “A study on customers satisfaction towards TV Bikes“,International Journal of Management Research and review, Volume-1(5). PP. 1-40.
Catherine Rexy, S.Rita and Vignesh Kumar (2016). “An Empirical Approach to Measure Buyer intention of Two Wheeler Users Using Six Sigma”, International Journal of Pure and Applied Mathematical Sciences, Vol.9, No 2, PP. 231-245.
Cleveland, M. (2006), ““Identity, demographics, and consumer behaviors: international market segmentation across product categories”, Vol.1(3), PP.244-266
Foxall, G.R. (1999) ‘The Marketing Firm’, Journal of Economic Psychology Vol.20(1) PP. 227–234.
Falco, Charles M.; Guggenheim Museum Staff (1998). "Issues in the Evolution of the Motorcycl in Krens, Thomas; Drutt, Matthew”. The Art of the Motor cycle. Vol.5 (2) PP. 24–31.
Hawkins D.I.Best, R.J. and Convey, K.A(2001) “Consumer Behaviour: Implications for Marketing Strategy, (Rev.ed), Business Publications, Inc. Texas.
Kotresh Patil,Ravishankar S Ulle, and Dr. Aparna J Varma “A Study on Consumer Perception on Bajaj Pulsar Bikes (150cc, 180cc, 200cc, 220cc) At Popular Bajaj, Mysuru,” Journal of Emerging Technologies and Innovative Research Volume 5, Issue 8.PP.763-765.
Najeemudeen. K.P, N. Panchanatham (2016). “Information sources for Two- wheeler Purchase: An Analytical study with special focus on Malappuram District of Kerala”, Universal, Journal of Industrial and Business Management, Issue 4(2) PP.59-70.
Reddy, Mallikarjuna, K. (2006), “Consumers Behavior Towards Two wheeler Motor Bikes” Journal of Management, Vol. II, No. 2, June, PP.7-11.
Santhosh Kumar, D. Raghunatha Reddy, M.L. Kameswari (2005) “Consumer buying behavior in two-wheeler industry with special reference to Hero Honda Motorbikes”,
Indian Journal of Marketing, Vol. 30 (10), October, PP. 12-18
Sakthivel Murugan.M, R.M.Shanthi (2015)“Perception of Women Consumers towards the Purchase Decision of Two Wheelers in India – A Study With Reference to Metropolitan Cities”, International Research Journal of Business and Management, Vol. No.2, PP.25-35.
Solomon, M., White, K. & Dahl, D.W. (7th Edition) (2017)”Consumer Behaviour: Buying, Having” New Jersey, USA: Pearson Education Inc.
Sharma,S.K. (2008) “The effects of brand credibility on customer loyalty”, Journal of Retailing and Consumer Services, vol.15, no.3, PP.179-193.
Dr. J. Pandu Rangarao.Et.al., "After Sales 8Service. For Bajaj Motors – An Evaluative Study" European Journal of Marketing, Vol. 35(5) PP. 687-707.
Dr.M.Rifaya Meera.(2017) “Buyer intention and loyalty in service: Two concepts, four constructs, several relationships”, Journal of Retailing and Consumer Services,Vol.15, no. 3, PP.156-162.
Downloads
Published
How to Cite
Issue
Section
License
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
