Document Type : Research Article
Author
Assistant Professor, Tourism and Hotel Management Department, College of Tourism and Archaeology, King Saud University
Abstract
Tourism is considered as a main source of revenue and job opportunity as it brings developments
for the country also plays an important role in promoting the image and global insight of the
destination country. The strategic planning in tourism will create numerous vacancies,
presentation of the environment, stability of the economy and also the improved quality of life.
Strategic performance assessment has become an important way for guaranteeing the proper
function of work in different formations and organizations. There are four main strategic
components of tourism development known as attraction, accessibility, amenities and ancillary
services. Employees of hotel residencies, restaurants, travel agencies and private companies were
considered as a population of this study. Descriptive research design and Survey method is used
to collect the responses from 285 employees from working in Tourism organizations. Statistical
analysis is carried out to determine the level of influence among the variables like demographic
variables, tourism attractions, supporting factors, competitive factors, and destination
management. The factors such as tourism program, cultural & historical heritage, events &
festivals, hospitality, climate, shopping opportunities, hotel services and multicultural ambience
had significant positive influence on strategic tourism planning
Keywords
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