Role Of Public Service Advertisements During Covid-19: A Study

Authors

  • Navpreet Kaur
  • Dr. Trishu Sharma

Keywords:

Covid-19, India, World Health Organization, Corona, Campaign

Abstract

Cornoavirus disease-2019 (COVID-19) was announced a "pandemic" by the World Health Organization (WHO) towards the beginning of March 2020 which began spreading from the Wuhan city of China. On worldwide level each nation has taken an unbelievable measure to battle the difficult spread of the continuous episode. In India, the case is most exceedingly terrible as India second on the worldwide file with most elevated number of corona cases. Be that as it may, each state in the underlying stage found a way to battle against the spread of Covid-19. This paper is aimed to dissect the degree of mindfulness and readiness to battle against COVID-19 by the distinctive Indian states through mindfulness crusades.

References

H. C. C. Kara Chan, ―Advertising to Chinese youth: a study of public service ads in HongKong,‖ Qual. Mark. Res. An Int. J., vol. 16, no. 4, pp. 421–435, 2013.

Aishwarya Chatterjee, ―Social Awareness through Celebrity Endorsement - Indian Context,‖ vol. 4, no. 4, pp. 50–55, 2006.

T. K. Bhatia, Advertising & Marketing in Rural India: Language, Culture, and Communication. Macmillan, 2007.

L. Jeff, ―Message Design Strategies to Raise Public Awareness of Social Determinants of Health and Population Health Disparities,‖ pp. 20–25, 2008.

M. R. Chauhan, Advertising the Social Ad Challenge. Anmol Publications, New Delhi, 1998.

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Published

2021-02-28

How to Cite

Kaur, N. ., & Sharma, D. T. . (2021). Role Of Public Service Advertisements During Covid-19: A Study. The Journal of Contemporary Issues in Business and Government, 27(1), 2560–2568. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/734

Issue

Vol. 27 No. 1 (2021): The journal of contemporary issues in business and government

Section

Articles

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