• Kirsten Miffling Curtin University of Technology
  • Ruth Taylor Curtin University of Technology


Youth are an easily identifiable market, relatively homogenous, highly aural and visual, globally connected and increasingly technologically dependent, seeking to display image and belonging. This paper presents the findings of an empirical study investigating youth events using stakeholder theory, in particular the distinctive elements of youth culture that contribute to the staging of a successful youth event. A case approach was adopted for this study at an extreme/action sports festival staged in Western Australia. The methodology incorporated qualitative pre-event focus groups and in-depth interviews followed by a quantitative questionnaire survey administered using a random intercept method (N=182). The results highlight the importance of youth subculture in the staging of successful youth events. This includes the incorporation of a combination of sport, music/bands, interactivity and atmosphere. The results of the findings have implications for public and private event providers, event planners and policy makers who actively support and assist in the funding of youth events.


Andriof, J., Waddock, S., Husted, B. and Rahman, S.S. (Eds) (2003) Unfolding Stakeholder Thinking 2: Relationships, Communication, Reporting and Performance. Greenleaf Publishing, Sheffield.

Australian Bureau of Statistics (ABS) (2003) Australian Youth Profile. Retrieved: 15 June 2005

Berman, S.L., Wicks, A.C., Kotha, S. and Jones, T.M. (1999) Does stakeholder orientation matter? The relationship between stakeholder management models and firm financial performance. Academy of Management Journal, 42 (5) pp 488-506.

Big Day Out (2008) Retrieved: 18 January 2008 from

Butcher, M. and Thomas, M. (Eds) (2003) Ingenious: Emerging Youth Cultures in Urban Australia. Pluto Press Australia, North Melbourne.

Cavana, R.Y., Delahaye, B.L. and Sekaran, U. (2000) Applied Business Research: Qualitative and Quantitative Methods. John Wiley & Sons, Milton.

Chatterton, P. and Hollands, R. (2003) Urban Nightscapes: Youth Cultures, Pleasure Spaces and Corporate Power. Routledge Taylor & Francis Group, London.

Collis, J. andHussey, R. (2003) Business Research: A Practical Guide for Undergraduate and Postgraduate Students(2ndEd).Palgrave Macmillan, Hampshire.

Department of Family and Community Services (2005) About National Youth Week. Retrieved: 19 May 2005 from

Freeman, R.E. (1984) Strategic Management: A Stakeholder Approach. Pitman Publishing, Boston, MA.Freeman, R.E., Wicks, A.C. andParmar, B. (2004) Stakeholder theory and 'the corporate objective revisited'. Organisation Science,15 (3) pp 364-70.

Friedman, A.L. andMiles, S. (2004) Debate papers: Stakeholder theory and communication practice. Journal of Communication Management, 9 (1) pp 95-8.

Gable, C. andShireman, B. (2004) The stakeholder imperative. Environmental Quality Management,14 (2) pp 1-8.

Gersch, P. (2000) Leisure planning for youth on Rottnest Island, Western Australia. Honours Thesis. Curtin University of Technology, Perth.

Getz, D. (2005) Event management and event tourism (2ndEd).Cognizant Communication Corporation, New York, NY.

Getz, D. (2007) Event Studies: theory, research and policy for planned events. Elsevier, Butterworth-Heinemann, Oxford.

Getz, D., Andersson, T. andLarson, M. (2007) Festival stakeholder roles: Concepts and case studies. Event Management, 10 (2/3) pp 103-22.

Getz, D. and Frisby, W. (1988) Evaluating management effectiveness in community-run festivals. Journal of Travel Research, 27 (1) pp 22-27.

Getz, D., O'Neill, M. andCarlsen, J. (2001) Service quality evaluation at events through service mapping. Journal of Travel Research,39 (4) pp 380-90.




How to Cite

Miffling, K. . ., & Taylor, R. . (2007). INVESTIGATING THE IMPORTANCE OF YOUTH CULTURE IN SUCCESSFUL YOUTH EVENTS. The Journal of Contemporary Issues in Business and Government, 13(2), 62–77. Retrieved from