INVESTIGATING THE FACTORS THAT INFLUENCE ANGER AND FRUSTRATION OF THE CUSTOMERS

Authors

  • Dr. Muhammad Mudassar Abbasi Lecturer, Department of Management Sciences, COMSATS University Islamabad (CUI), Abbottabad Campus
  • Tayyiba Kausar Department of Economics, Faculty of International Institute of Islamic Economics
  • Akramul Hoque B.Sc. (Honours), MS in Statistics from University of Chittagong, Bangladesh

Keywords:

Poor Environment, High Prices, Poor Supervision, Poor Complaint Handling, Poor Food Quality, Anger and Frustration in Restaurants

Abstract

This research focuses on the association between factors that influence the anger and frustration of the customer in the restaurant. Anger is a feeling that ranges from mild to severe exasperation ferocity and anger and frustration is the reaction to be sad or angry as a result of not being able to change or do something thing. Through random sampling technique, we selected 197 respondents from different departments of Punjab University Lahore. Survey method by distributing questionnaires was utilized for collection of data. Descriptive along with Inferential Statistics was used to analyze results. Results of the study displayed positive and notable connections among all independents and dependent variable except one independent construct which was High Price. Present study identified the impact of environmental conditions of the restaurant towards anger frustration and dissatisfaction of their consumers.

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Published

2022-12-31

How to Cite

Mudassar Abbasi, D. M. ., Kausar, T. ., & Hoque, A. . (2022). INVESTIGATING THE FACTORS THAT INFLUENCE ANGER AND FRUSTRATION OF THE CUSTOMERS. The Journal of Contemporary Issues in Business and Government, 28(4), 833–849. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2569

Issue

Vol. 28 No. 4 (2022): The journal of contemporary issues in business and government

Section

Articles

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