CUSTOMER SATISFACTION TOWARDS E-BANKING SERVICES WITH REFERENCE TO ICICI BANK

Authors

  • Dr.P. KANAGARAJU
  • G. BALAMURUGAN

Keywords:

customers, satisfaction, ICICI bank.

Abstract

Indian banks are trying to make your life easier. Not just bill payment, you can make investments, shop or buy tickets and plan a holiday at your fingertips. In fact, sources from ICICI Bank tell us, "Our Internet banking base has been growing at an exponential pace over the last few years. Currently around 78 percent of the bank's customer base is registered for Internet banking." To get started, all you need is a computer with a modem or other dial-up device, a checking account with a bank that offers online service and the patience to complete about a one-page application- which can usually be done online.

References

• Anthoney R. (2004), “User Friendly E-Banking: A Survey of Online E-Banking Retail Initiatives”, Communications of the ACM, Vol.47, pp. 99-102.

• Asghar, O. (2004), “Banking In a Cloud of Electrons”.

• Awa mleh, R. (2006), “Diffusion of Internet Banking amongst educated consumers in a high income Non-OECD country”, Journal of Internet Banking and Commerce, Vol. 11

• Azouzi, D. (2009), “The Adoption of Electronic Banking in Tunisia”, Journal of Internet Banking and Commerce, Vol. 14, pp. 1-11.

• Baue r H. Hans, Malik H. & Falk T. (2006), “Measuring the quality of e banking portals”, International Journal of Bank, Vol. 23.

• B. Dizon, Javier A. (2009), “Special Feature: Electronic Banking”.

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Published

2021-10-30

How to Cite

KANAGARAJU, D., & BALAMURUGAN, G. (2021). CUSTOMER SATISFACTION TOWARDS E-BANKING SERVICES WITH REFERENCE TO ICICI BANK. The Journal of Contemporary Issues in Business and Government, 27(5), 1231–1242. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2055

Issue

Vol. 27 No. 5 (2021): The journal of contemporary issues in business and government

Section

Articles

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