A Survey in Analysing Increased Business Profitability by Instagram

Authors

  • DR MANJULA JAIN

Keywords:

Digital Marketing, Instagram, Marketing Strategy, Marketing, Media.

Abstract

Digital marketing is a way of marketing followed by new generation marketers. In recent times traditional practices of marketing come-up to be less effective in terms of giving output. With the growth of technology more and more new age marketers are adapting digital marketing and Instagram is used as a platform for advertising products but a clear statistic idea related to efficiency of digital media marketing especially Instagram is not known. The current survey puts light on the effectiveness of digital media marketing – Instagram in advertisement of products and raised sales of articles. The survey carried shows that Social media platform – Instagram as a potential medium of conducting promotional activities and results in raised sales of a product. Thus, current study opens the future perspective to conduct more research on the connection of different social media platform and shopped articles.

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Published

2021-06-30

How to Cite

JAIN, D. M. . (2021). A Survey in Analysing Increased Business Profitability by Instagram. The Journal of Contemporary Issues in Business and Government, 27(3), 819–825. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/1673

Issue

Vol. 27 No. 3 (2021): The journal of contemporary issues in business and government

Section

Articles

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