Customer satisfaction and brand loyalty towards online purchase store Amazon and Flipkart: An Empirical study.
Keywords:
Customer satisfaction, brand loyalty, Amazon, Flipkart, Online purchase store.Abstract
In the present scenario it is clearly known that customers are very smart and also had various options from different sellers with varieties of options for whatever products or service there are a large number of options are there with the customers so for the above issue mostly companies or seller are targeting more on creating loyal customers by providing better quality product or service at a reasonable rate which means they are giving more emphasis on satisfying the customers instead of mass products for increasing profits which were earlier used in the traditional marketing concept but now-a-days the trend is totally different and they only try to satisfy the customers. The study was conducted on customer satisfaction in relation to brand loyalty towards online selling application – Amazon and Flipkart. The purpose of the study was to examine various factors influencing brand loyalty and also to study the impact & satisfaction level of customer on brand loyalty by taking sample size as 400 from Guwahati city. The researcher has design descriptive and analytical structure for the purpose of the study. After analysing the data, it is find that mostly customers are influence by quality of the product or service which give them more satisfaction in comparison to other factors and also in times of price increase majority of the respondents are of the opinion that they never switch to other brands.
Downloads
References
Kanchan, U., Kumar, N., & Gupta, A. (2015). A study of online purchase behavior of consumers in India. ICTACT Journal of Management Studies .
Singh, P. (2014). Consumer's buying behaviour towards Online shopping A case study of Flipkart.com user's in Lucknow city. National Journal of Research in Commerce and Management. www.vccirle.com
www.researchgate.net
www.wikipedia.com
Downloads
Published
How to Cite
Issue
Section
License
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
