Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : Solar Energy


Factors influencing Nigerian Farmers’ Adoption of Solar Water Pumps for Agricultural Application.

Mohammed Sani Ibrahim, Dr. OumKumari R.

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 504-516
DOI: 10.47750/cibg.2022.28.04.036

Farmers in many countries have at their disposal several options to control their energy expenditures of agriculture. One available choice that the farmers have not extensively adopted is the technology of solar energy for generation of electricity. The main objective of this research work was to have an idea of thelevel of farmers’ adoption of solar-powered water pumps and the major factors that influence adoption behavior. The study therefore usedan extended UTAUT model to examine the adoption behavior of farmers regarding solar-powered pumps. A survey was used for the UTAUT model application. The study found that few farmers were found to use solar photovoltaic technology and solar equipment for farming. Decisions of farmers on adoption were found to be influenced by many factors including environmental change, economic benefits, government policies, awareness, costs of technology etc. It was observed that increasing the level of awareness and provision of government policies such as subsidies and incentives to reduce the costs of solar water pumps could increase farmers’ level of adoption. From the results, the authorsinfer that farmers’ lack of knowledge of new farming technologies and schemes resulted in some farmers not investing in solar-powered pumps.
 

ROLE OF ATTITUDE AND VALUE ON BEHAVIORAL INTENTION OF YOUTH TOWARDS ADOPTION OF SOLAR PANELS.

Mrs. Neetu Sharma*, Dr Oum Kumari R**

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 625-636
DOI: 10.47750/cibg.2022.28.04.045

Energy plays a very important role in the process of attaining economic growth and development. But the price to be paid for this development is very huge as more than 70 % of energy needs in our economy is met from fossil fuel which is adversely affecting our environment. Despite huge solar potential in our country we are unable to tap it. The total solar potential for India is estimated as 750 GW (MNRE) but the current solar power installed capacity is just 3 GW. This clearly brings out the fact that to protect our planet without compromising the development goals we need to rigorously consider the tapping of solar potential. This would help us to fight the problems like Global warming and climate change. The present article is an attempt to investigate the measure to optimize solar power in future. This could not happen without bringing a change in the attitude and behavior of the people. To bring a change in the attitude and behavior of consumers we need to emphasize on creation of habits through values. The cross- sectional data from 165 students’ samples using structured questionnaire in Jaipur city is used in this study. The reason for selecting students as respondents for the study is that today youth have more awareness about environment, global warming, and the importance of green products. It also evidenced that the consumer’s positive attitude along with the behavior towards environment, awareness of the eco-friendly products and value of the (solar panels) is satisfactory then the consumers have positive behavioral intention to adopt the solar panels. The results of the study could help us to develop effective marketing strategies for solar panels in future.

Role of Attitude and Value on Behavioral Intention of Youth towards Adoption of Solar Panels

Mrs. Neetu Sharma, Dr Oum Kumari R

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 651-660
DOI: 10.47750/cibg.2022.28.04.047

Energy plays a very important role in the process of attaining economic growth and
development. But the price to be paid for this development is very huge as more than 70 % of
energy needs in our economy is met from fossil fuel which is adversely affecting our
environment. Despite huge solar potential in our country we are unable to tap it. The total solar
potential for India is estimated as 750 GW (MNRE) but the current solar power installed
capacity is just 3 GW. This clearly brings out the fact that to protect our planet without
compromising the development goals we need to rigorously consider the tapping of solar
potential. This would help us to fight the problems like Global warming and climate change.
The present article is an attempt to investigate the measure to optimize solar power in future.
This could not happen without bringing a change in the attitude and behavior of the people. To
bring a change in the attitude and behavior of consumers we need to emphasize on creation of
habits through values. The cross- sectional data from 165 students’ samples using structured
questionnaire in Jaipur city is used in this study. The reason for selecting students as
respondents for the study is that today youth have more awareness about environment, global
warming, and the importance of green products. It also evidenced that the consumer’s positive
attitude along with the behavior towards environment, awareness of the eco-friendly products
and value of the (solar panels) is satisfactory then the consumers have positive behavioral
intention to adopt the solar panels. The results of the study could help us to develop effective
marketing strategies for solar panels in future.