Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : environment

An Empirical Study on Green Products and Green Marketing

Ebrahim Sulaiman Ebrahim Hassan Zaid, Dr.A.Ravi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 2037-2045
DOI: 10.47750/cibg.2022.28.04.158

Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs, such that satisfaction of these needs and wants occur, with minimal detrimental impact on the natural environment.Primary data was collected by means of preparing a questionnaire and getting it filled by a large sample space. These questionnaires helped in drawing conclusions about the case. Secondary data was gathered from the books, internet sites, articles and journals on green marketing. With the help of the primary and secondary data so collected, along with the various statistical tools, an analysis will be performed. These tools provided a water tight conclusion for the case so framed. A questionnaire was administered to 250 from 20 to 60 years. The report examines the potential of the green marketing by investigating customer behavior. This study focuses on the green products as they are the upcoming in India and more likely to establish a standard business model. It shows that customers are willing to express their concern for social and environmental issues through their shopping habits. It is observed that all the independent variables viz, consumer awareness, perception and environmental concerns has no impact on green marketing products. To finish, consumers need to be aware that they are fully part of the market, therefore confronted with the same threats and opportunities in the market like manufacturers and retailers.

A Study on Consumer Awareness towards Organic Products in Bangalore City

Mrs. Bibi Hajira,Dr. K.V.V. Murali Someswararao

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1413-1421
DOI: 10.47750/cibg.2022.28.04.109

Organic Products refers to the process of selling the products and services based on their interest and environmental benefits to the society. Organic Products is typically practiced by many environmental companies that are committed to environmental and social responsibility. Organic Products is a new strategy to protect society and environment. The main thrust of the study is to measure the relationship among consumer awareness and perception toward Organic Products. It is found that there is association between gender and annual income of consumers in Bangalore city and concluded that there is relationship between consumer awareness, consumer perception, environmental concerns, and consumer buying decision of Organic Products in Bangalore city


Dr. Manzir Abbas, Sadaf Sheikh; Mr. Naveed Ahmed, Dr. Rehmat Shah, Dr. Maksal Minaz, Dr. Sajjad Hussain

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 2433-2446
DOI: 10.47750/cibg.2021.27.05.120

Education is the main pillar for the development of a country. Madrassa education systems have a sensitive and important role in Pakistan. This system produces religious leaders whom peoples follow as spiritual leaders, but the international world has different perceptions about Madrassa. The purpose of this study was to explore how Madrassa management implements the student’s rights and what are the causes of violation of student’s rights in Madrassa. This study was qualitative in nature to understand in-depth knowledge of Madrassa education phenomena. The population of the study was students and teachers of the Madrassa education system. The samples of the study were 08 students and 08 teachers of Madrassas from district Rawalpindi and a purposive sampling technique was used for the study. Data was collected personally through semi-structured interviews. The data was analyzed using the direct quotation method. The findings of the study demonstrate that Madrassa systems have limited sources and government does not own Madrassa like a public institution, so Madrassa has a lot of barriers in the implementation of children's rights. The staff of Madrassa education without professional development is the cause of violation of child’s rights. Government should provide funding and other facilities to Madrassa like public educational institutions and reforms should bring after holding the trust of Madrassa stakeholders

Growing Fashion Consciousness; A Threat to Environment

Abdur Rehman Arif, Arman Khan, Shumaila Jabbar,Ali Akbar Pirzado,Alle Syeda,Waseem Khan

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 898-910
DOI: 10.47750/cibg.2021.27.05.058

The Study stands on an assumption that growing fashion consciousness leads towards a
general change oriented behavior and so escort towards an intense consumption pattern. To
fulfill that huge demand of all kinds, massive industrialization takes place, which is evidently
a threat to the environment. Study ascertains the fashion consciousness of only the most
neglected segment of the market to establish that people are getting fashion conscious to a
threatening level. This study identifies the fashion information sources, shopping preferences
and in particular, measures the fashion consciousness of the underappreciated segment as
mature female consumers in Pakistan. A comprehensive questionnaire is exposed to the
females aging 45 to onwards who were explained with every question in order to ensure the
validity of the instrument. It is found that mature women are fashion conscious but not as
much as they share information of fashion. Mature women are more concerned about comfort
than style and more concerned about style than brand name, which is a clear evidence of lack
of advertisement and focus of businesses on this wealthy and independent segment. Even then,
they are fashion conscious and acquire fashion information through catalogues, store display,
fashion shows, asking family members, and social gatherings. This amplifying fashion
consciousness leads to a change oriented behavior in general. People seek change in
everything around (even before it expiries) which will obviously generate innovative demands
and in result, industrialization will be at its peak; an obvious threat to the environment.

Innovative Aspects Of Energy Resources Saving And Energy Efficiency


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 455-461
DOI: 10.47750/cibg.2021.27.03.063

The global stocks of energy resources are reducing with each year, and their extraction demands more and more investments. The authorities of the developed countries put lots of effort into the energy efficiency technologies development and their implementation into the life of society and business processes. The aim of this article is to consider the strategic prospects of “green” economic development and justify the central place of energy saving and energy efficiency in the system of business priorities for its innovative impact on production development, including the decrease of the final product price. The choice of case study countries – the USA, Canada, the EU, the UK, Japan, China, Korea, Singapore, Hong Kong, Taiwan, and Russia – allowed to present the diversity of approaches to energy efficiency and saving programs within different social and political cultures. The first part of the article is dedicated to the government programs on energy efficiency and energy saving which are used in many world countries in order not only to improve the environmental situation but also to make the enterprises develop their production technologies and use the energy resources rationally. The second part of the article is devoted to the new alternative sources of energy and the technologies that help to reduce energy use in the everyday life. The importance of building close interconnection of state policy for energy efficiency and innovative business development as the source of opportunities for conducting technological modernization of industrial production focused on the use of advanced energy-saving technologies is stressed.

A Literature Study on the Marketing Environment


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 757-763
DOI: 10.47750/cibg.2021.27.03.106

In recent years, the globalization of modern organization projects too is growing and may theoretically lead to a wider range of macroeconomic participants seeking overseas markets. Empirical analyses have shown that the development and development through cross-border entrepreneurship can be viewed in the context of the dramatic developments that have taken place over the last decades, which have contributed to a decrease in transaction fees for multinational organizations. The main purpose of this study is to explain the significance of the interaction between the different elements of the marketing environment to gain a strategic edge in the industry. The political, social and technical environment has a great deal of impact on entrepreneurial progress in global markets. The focus of this research is to consider the obstacles which entrepreneurial companies face in attempting to introduce their brands to global marketing. This research followed a secondary method towards collecting data through examining archival literature of inquiry. This study concludes whereby cross-border organization practices are important avenues from which aspiring entrepreneurs can build value, drive development as well as access new information and innovations by their exposure towards international markets.

Green E-Commerce: An Assessment of Market Readiness & Movement to a New Competitive Landscape


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 1437-1441
DOI: 10.47750/cibg.2021.27.03.193

With the expanding internet reachability and improved broadband connectivity options, the online business has also grown tremendously. The modern generation is more computer savvy and have got more choices than ever before. On the flip side, the online business platforms are also struggling to offer more attractive and innovative marketing ideas. In consideration to the current environmental challenges, it cannot be overlooked as how significant the aspect of sustainability is crucial at both e-tailer and the online consumer’s front. Today’s customers are socially aware, and they are also cautious about the companies operating procedures to which consumer purchases the things, as company should also follow ethical practices. Safeguarding environment is a major concern for the current generation customers. A study conducted by IBM and National Retail federation, it was found that almost 80% of customers across the globe reported that environmental sustainability was important factor for them, and they now prefer more to buy green products. Today’s e-commerce platforms are highly competitive in nature and companies are very keen to create a differentiating factor to stand out in the cut-throat competition of websites. One such marketing strategy which is largely adopted by the online retailers is to present themselves as environment-friendly website, where emphasizing the sustainability aspect and promoting this phenomenon of green e-commerce is a part of their pledge and commitment. This pledge acts as a new hit point in attracting more customers. The paper attempt to analyse the impact of green marketing in online customers and tries to explore factors which they consider in buying products from such websites.


Tadjibaeva М.К.; Mambetullaeva S.М.

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 1616-1625
DOI: 10.47750/cibg.2021.27.02.170

The article presents the study results, the ecological assessment of populationhealth indicators of the Republic of Karakalpakstan and their relationship with the environment.The
structure analysis of the nosological disease forms distribution showed that there is some
redistribution of the main nosologies.The environment acts as a whole, and the whole influence is
always greater than the sum effect of the individual parts.

Prioritizing green consumer purchasing attributes: an interpretive structural modelling methodology


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 2163-2171
DOI: 10.47750/cibg.2021.27.02.226

Protecting the environment and mother earth has assumed greater importance in the past few decades. Producers and consumers worldwide are making a radical shift towards green products, further adding remarkable value in the direction of sustainable economic development. The fact that the phenomenon of green consumer purchase is at a nescient stage in India shows that more research needs to be done in this area. This makes it crucial to understand and prioritize the attributes that lead to the purchase of green products. This study applies ISM methodology and provides a complex contextual relationship among characteristics through diagrammatic representation that enables marketers to precisely understand the consumer prioritization attributes at the time of green product purchasing. It highlights consumer insights and provides knowledge to the sellers about prime importance aspects, and act as a catalyst in the culmination of green purchase behaviour. This research is based on attributes classified through the literature survey followed by an expert panel discussion.

The Role of Environmental Protection for the Tourism Industry: A Case of Vietnam regarding Ecotourism

Nguyen Thi Thoi

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 2959-2966

Environmental protection is an issue of vital importance to tourism, because the environment is not only a condition for tourism activities but also a decisive factor for that tourism attraction. If tourism can be developed thanks to tourism attraction, the environment plays an important role in this development, especially in the trend of sustainable tourism development. In particular, the environmental protection should be seen from the perspective of studying the capacity of the tourist destination so as not to lead to overload, negative impacts, and impacts on the landscape and living environment. The paper results mention some suggestions based on analysing and comparing other research and data. It is necessary to take into consideration regarding ecotourism in order to keep tourism much more sustainable.

Covid-19 Lockdown and Its Impact on Air Pollution


Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1219-1225
DOI: 10.47750/cibg.2020.26.02.169

Air pollution is one of the major problems of recent decades which has a serious toxicological impact on human health and the environment. Air pollution is defined as all destructive effects of any sources which contribute to the pollution of the atmosphere or deterioration of the ecosystem. Air pollution is caused by both human interventions and/or natural phenomena. Air pollution is a mixture of solid particles and gases in the air. It is a type of environmental pollution that affects the air and is usually caused by smoke or other harmful gases. The sources of pollution vary from small units of cigarettes and natural sources such as volcanic activities to large volume of emission from motor engines of automobiles and industrial activities. During this lockdown period, there was a dramatic decrease in air pollution in different parts of the world. This is primarily due to lockdown of industrial establishments. The impact of human civilization during the pandemic provides evidentiary data. There was significant improvement in global air pollution.
The aim of this review is to understand the correlation between COVID-19 lockdown and its impact on air pollution.

An investigation on public knowledge towards biomedical waste management


Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 811-815
DOI: 10.47750/cibg.2020.26.02.115

Biomedical waste management The effect of hospital waste on health and the environment is important. It can be seen from this research that there is an immediate need to raise alertness, education on medicinal waste issues.To assure health and environmental protection, a proper waste management strategy is required. More information on effects, disposal to specific conclusions is needed to be collected. For developing countries, find options and suitable technology. Need thorough analysis of waste and aspects. Partly because agriculture has become less and less productive. By 2030, 65 percent of the world's population is projected to be living in cities. Due to low and lack of awareness, the infrastructure needed for this lop-sided growth of the cities is due to waste collection in the unplanned extensions in larger cities. The air quality in the city's surroundings is so bad that is estimated that about two million children under the age of five die each year from respiratory infections..It is a mystery how the wealthy are callous to the climate, such as doctors and higher officials working in such public places and part of their day time in these places. In fact, hospitals produce a large amount of hazardous waste. In establishing countries such as India,the amount of non liquid waste produced by hospitals has increased rapidly and innovations are implemented.