Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : tourism


Harikumar Pallathadka, Laxmi Kirana Pallathadka

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 3, Pages 342-350
DOI: 10.47750/cibg.2022.28.03.028

Foreign investors invest their resources to earn profits out of the revenue incurred while
strengthening the hospitality industry. Foreign Direct Investment is characterized as
unfamiliar financial investors blending their resources into another nation with command
over the administration of resources and benefits. For the most part, it is a fact that the more
FDI a nation obtains, the more is the chance to develop economically. Financial development
could create a nation full of opportunities. FDI frequently brings enormous amounts of assets,
and new innovations to the nation, just as cutting edge board abilities permit nearby
enterprises and areas to acquire a great deal of involvement (Mason & Brown, 2014). The
hospitality sector has been developing efficiently and effectively in the current years, and it
has been generating lots of wealth from other countries. Foreign direct investment promotes
employment and has given rise to colossal human resources available in the hospitality
sector. This paper aims at portraying a view of FDI and its role in fostering the hospitality
industry in a dynamic economic ecosystem. A sample of 190 people from the hospitality
sector was surveyed to know the role and significance of FDI in Encouraging the Hospitality
Sector in the Changing Economic Environment. Mean, and the test was applied to analyze the
data and reach results. It is found that FDI plays a significant role by encouraging the
Hospitality Sector in the Changing Economic Environment.

Short-term open innovation hackathons as a method to improve tourism innovation

Lucía Santana Cerdeña, Jose P. Suárez Rivero

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 741-753
DOI: 10.47750/cibg.2021.27.05.046

This article has as objective the use case study applied by Lopesan Hotel Group,
the Hackathon Think in Innovation; whose goal was to promote Open Innovation in the hotel
group, providing solutions to the challenges identified by the organization and promoting the
creation of an innovative culture within the company. The evaluation results of the
participants during two editions (years 2015 and 2016) are analyzed, amounting to a total of
94 surveys. Likewise, the benefits and the reasons why the format have not been continued
by the hotel group are exposed. In general, the format has given Lopesan Hotel Group
recognition as an innovative brand, generating a rich source of future projects to develop
internally or externally.


Roikhan Mochamad Aziz Roikhan Mochamad Aziz

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 2492-2500

Purpose: the purpose of this study is to analyze tourism in the Ratu Baka area which is written as Bibakkah in the Quran 3.96. Methodology: This study uses descriptive analysis. The method used is the Hahslm 472319 with Holy Book. The object of this research is Ratu Baka, Quran 3.96 and 72 stupas. Results: The results are the Ratu Baka tourist complex and Borobudur is one area. By the word, Bibakkah means by bakkah in Quran 3.96 which refers to Ratu Baka. The builder of the 72 stupas is Ratu Baka reinforced by the word “placed” meaning it can be moved. The reflexivity of 3.96 is in the stupa in the form of 3 floors, 7+2 stupa which is 9, and factorization 16, 24, 32 in the form of 1+2+3, and 6+4+2 which is 6. Discussion: Tourism management in the Ratu Baka area is in the form of an empty building that has been relocated to Borobudur. Ratu Baka and Borobudur are under the same management company. The limit on the number of 72 stupas built holds phenomenal and absolute meanings. The largest historic temple building in the world, namely Borobudur has The 72 stupas refer to phenomenal occurrences with absolute and differential. Tourism management also needs to be done with a phenomenal modern physics pattern with quantum reality in its wave interference. The similarity is found in the meaning of 7 waves and 2 gaps in the interference physics process, then reflected in the code of the 72 stupas that were built. The research concludes that tourism management needs to develop the Ratu Baka area according to the Quran 3.96 in the form of the word Bibakkah with the constant Hahslm 472319 in the Covid economic era.

Timeshare or Club rest as a lever for the development of tourism in the Republic of Uzbekistan

Eshtaev Alisher, Abduganiev Abdulaziz

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 1164-1168
DOI: 10.47750/cibg.2021.27.04.077

This article does discuss an essence of Time Share. Moreover, main purpose of this
article is to investigate Time Share and its strengths in order to enhance one of the strategic
realms of economy of Republic of Uzbekistan. Consequently, the juxtaposition of views and
experience of foreign countriesprovided in this article.

Growth And Development Of Craft Tourism Services In Tamilnadu


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 2851-2854
DOI: 10.47750/cibg.2021.27.03.342

India is one of the leading suppliers of handicrafts in the world market. Among Indian states, Tamil Nadu is a place for its rich history of culture &tradition in the Handicrafts Industry and occupies an important place in this sector. Tourisms play a vital role in promoting goodwill among the people and social economic development of the country. Tourism as an industry earns large foreign exchange reserves and creates direct and indirect employment opportunities to very large sections of society. Besides promoting handicrafts and fine arts of a nation, it helps in preserving the nature’s beauty, cultural heritage of the land, and strengthens the process of national integration and universal brotherhood. This study is to highlights development of craft tourism services in Thanjavur district Tamil Nadu.

The Role of Social Crowdsourcing in Mobile Tourism


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 149-161
DOI: 10.47750/cibg.2021.27.03.021

Social networks and online communities are increasingly becoming a big player in the field of tourism marketing. Consumer behavior is increasingly more influenced by the information exchanged on these communities. Being a community of individuals linked together based on different criteria such as geographic positioning, centers of interest and needs that may be close or similar, social media users can exchange views, opinions, experiences, their recommendations or their disclaimers. This allows to consider the social networks or online communities as a source of information, procurement and learning
The purpose of this study is to investigate the behavior of tourists towards using a mobile application which is based on the sharing of feedback and opinions of other fellow travelers. We have used a predesigned questionnaire for conducting the survey. The questionnaire was designed to analyze a user’s behavior towards the use of mobile technology during a trip and the impact of their reviews on others.

Estimation of the Tourism Crisis in Ecuador by COVID-19 with a View to a Post-Pandemic Reactivation


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 4, Pages 91-110
DOI: 10.47750/cibg.2021.27.04.011

This research refers to how fragile the tourism economy of Ecuador is due to the effects of the
appearance of COVID-19, which is why it is proposed to estimate the context of the country’s
tourism crisis at the time of the coronavirus in 2020. The scope of the research is descriptive,
with a quantitative, comparative, cross-sectional approach with the use of descriptive figures and
bibliographic sources. A general breakdown of tourism in Ecuador in 2020 with a drop in GDP
of -11%, an increase in unemployment by 6.6%, more than 1.2 billion USD in losses and a
general breakdown of tourism companies, in addition to the contraction of prices of the sector of
-20.20%, with a GVA rate of -18.3% in food and beverage companies, and finally tourism
consumption was -0.065%, evidenced by a 98.4% reduction in tourism income international,
determining a cautious forecast of the reactivation of tourism to the year 2026 based on GDP
projections. This research contributes to the scientific knowledge of the economic tourism
phenomenon of Ecuador and will be used by universities, professors, students and the private

The Role of Cultural & Heritage Destination Branding in the Economic Development of Jaunsar Bawar – A Tribal Region of Himalayas

Himanshu Chauhan

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 1820-1827

Purpose: Cultural & Heritage Destination Branding plays an important role to attract tourists. Jaunsar Bawar is endowed with historical and archaeological sites. The main purpose of this study is to identify the constituent elements of the overall image of the brand of Jaunsar Bawar’s main heritage destinations by utilizing heritage, general, and unique images, and it proposes a model for branding Jaunsar Bawar’s cultural & heritage destinations.
The region has all the potential to be an important cultural heritage destination in the world. Well-planned branding strategies of these heritage destinations are a primary requirement to attract both foreign and domestic tourists. There are some barriers, which can impede successful heritage tourism marketing in Jaunsar Bawar. Lack of coordination among stakeholders, insufficient funding and providing less importance to the needs of the tourists can obstruct successful heritage destination branding. Developing creative promotional program, coordination among relevant stakeholders, conservation and protection of heritage sites and active participation of both private and public sector are necessary to implement heritage destination branding in Jaunsar Bawar.
Design/methodology/approach – This research is exploratory in nature and it uses the qualitative approach of primary research methodology by adopting a non-random stratified sampling method. To collect the data, approach of face-to-face semi-structured & open-ended interviews of 20 local people of Jaunsar from varied background were conducted.
Outcomes – The study reveals that the people perceive Destination Branding as an effective tool for the enhancement of the tourism in field related to Cultural & Historical perspective of a tribal region like Jaunsar Bawar. The study also establishes that the various initiatives in field of creating a destination brand enhances the reputation and build a very strong, unique & competitive brand in the minds of locals as well as in the minds of tourists/ visitors who are planning or who have visited Jaunsar Bawar and this could result in the economic development of this Himalayan tribal region.
Research implications – The findings of the study represent a significant contribution to the field of destination branding and will help practitioners to develop destination brand of their area of research and achieve competitive advantage in long-run which will create several business opportunities in the local area and thus gives competitive advantage in the long-run.Research limitations – The study is confined only to the region of Jaunsar Bawar thus having a limited geographic scope of one region of one state of India. Therefore, further research may be carried out by studying other tribal regions of Himalayas.


Rukiye KİLİLİ, Assoc. Prof. Dr.; Mehmet Necati CİZRELİOĞULLARI, Assoc. Prof. Dr.; Özlem ALTUN, Assist. Prof. Dr.

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 6564-6585

The main purpose of the present study is to investigate the point of view of youth tourism
towards university students. In this context, it examines the perspectives of students from
the age of 18 to the age of 27 studying in Cyprus Science University andDicle University
on youth tourism to determine the factors affecting the preferences of young people.SPPS
24 and AMOS 24 statistical programs were used.A total of 323 questionnaires was
collected. In line with the results of the opinions of 135 private university students and 188
public university students who answered the questions in the questionnaire, it is seen that
young individuals are directly affected by economic, accommodation, transportation and
security factors when they are making holiday plans.Also, it was concluded that the gender
variable have a direct effect on perceptions and views of university students towards youth

Solutions For The Human Resource Development Cooperation For Tourism In The Mekong Sub-Region


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 4168-4173
DOI: 10.47750/cibg.2021.27.02.436

Human resource is a decisive factor for the development of each industry, each country, each sub-region, including the Mekong sub-region tourism. Previously, the tourism industry of the countries in the sub-region had more or less cooperation in human resource development, but it was still limited and did not really meet the requirements. Therefore, it is very necessary to have many solutions for the above human resource development cooperation. After the Covid-19 pandemic, the world economy and countries in the Mekong River sub-region will recover and develop. This potential tourism industry needs to quickly grasp opportunities, exploit them effectively, which will be a great opportunity for the socio-economic development of countries in the Mekong sub-region.

Factors Affecting The Decisions Of Local People To Participate In Community Tourism In The NorthWest of Vietnam


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 226-232
DOI: 10.47750/cibg.2021.27.02.028

This paper aims to find out factors affecting decision making to join in community tourism via qualitative (analysis, synthesis) and quantitative methods. The Northwest of Vietnam is regarded as a region with sufficient and favorable conditions to develop community tourism. Accordingly, determining what factors affect the decisions of local people to participate in community tourism is of great significance in developing tourism and raising the competitiveness of tourism destinations in this region. On the basis of the collected primary and secondary data, the research paper has identified 4 factors affecting the decisions of local people to participate in community tourism, including: (1) Personal factors, (2) Attractiveness and images of tourism destinations in the Northwest, (3) Supports and investments from the State, local authorities, organization and enterprises in the Northwest, (4) Effects from people around; then proposed solutions to attract local people to participate in community tourism and develop this form of tourism sustainably in the Northwest of Vietnam in the coming time. For instance, we need to exploit the beauty of natural scenes of Nowthwestern mountains, forest and lakes with local attributes to reform a better community tourism in this region.

Sports Tourism In Post Conflict Peace Building: Evidence From Swat, Pakistan

Adnan Ahmad DOGAR; Noreen .; Ikram SHAH; Noor ELAHI

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 480-489

Taliban uprising in Swat followed by military operations and floods severely damaged the tourism industry of Swat. Skiing festival in Malamjabba and Aman Festival in Kalam were instrumental in bringing tourists back to Swat in post conflict scenario. The study focused on the contribution of Skiing at MalamJabba in revival of tourism and post conflict peace building. Mixed method approach was used to collect data from fifty respondents that included tourists, tourism service providers and representatives of relevant stake holders from government and private organizations. Questionnairs followed by in depth interviews were used to collect the data. Findings of the study indicated that skiing played a very important role in the revival of tourism. Most of the tourist whose primary motivation was skiing at Malamjabbaalso visited or had intentions to visit other areas of Swat. Local communities are engaged in the industry at different levels constituting about 91 percent of the total labor force. Winter sports and increasing range of tourism products means increasing tourist season in the area that provides sustainable source of livelihoods for local community. Engagement of youth in sports and income generating activities provides an important tool for the peace building in the area.

Some Solutions to Attract Potential Tourists to Vietnam - A Promising Destination

Huynh Tan Hoi

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 2967-2975

In today's era, tourism has not only become a popular phenomenon, but also become a spearhead economic sector, as well as bringing huge financial resources to many countries, regions and territories around the world in which have Vietnam. Not only that, but tourism also creates many jobs, promotes the development of service industries in general, develops infrastructure and is also a means of promoting peace, cultural exchange; thereby creating intangible but durable values. Vietnam is a promising land with tourism traditions that are always associated with natural destinations, beaches, historical and cultural relics. Therefore, it is very important to focus on building and developing tourism destinations, at the same time building the right strategies suitable for each specific destination, contributing to development of the country. The paper is completed by analyzing and comparing the data of recent and previous research paper. The results show that Vietnam needs to have more practical solutions to make tourism industry much stronger.

Transportation as a Driver for Sustainable Tourism in Terengganu, Malaysia

Siti Zanariah Yusoff; Mohd Faradi Ghazali; Nazilah Mohamad; Isyaku Hassan; Nor Hafizah Abdullah; Sharipah Nur Mursalina Syed Azmy; Nor Jijidiana Azmi

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 4324-4336

This study aims to examine the effectiveness of transportation sector in Terengganu, Malaysia. The study employed a qualitative approach in which interviews and document analysis were used. The data were analysed using inductive thematic analysis. The findings show that the majority of informants are satisfied with the transportation sector around the main focus areas at Kuala Terengganu, but suggest increased public transport in interesting places located far from the city. However, the analysis shows that the main weaknesses that need to be addressed are the telecommunications systems in the tourist areas. The lack of internet access limits alternatives in choosing affordable transportation for tourists. The findings of this study contribute significantly to the enrichment of the literature in tourism and transportation. It also has positive implications for helping tourism operators such as government and private agencies involved to strengthen the tourism sector in Terengganu.

‘Shiv Khori’ – A Case of An Antecedents Destination Planning Management

Sourav Mangoch, Dr. Deepak Jain

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 3, Pages 146-157
DOI: 10.47750/cibg.2020.26.03.018

Pilgrimage Tourism must have potential locations and customer centers, which could be developed for tourism activities and one such place is “Shiv Khori”. The case is written with a feeling that it is more necessary to revive and enlarge the existing sites of tourist interest, develop an interdependence of the local population with the developmental activity and allow the absorption of the overflows of such economic activity to benefit the local population and only then consider moving in identified new areas. It was also realized that the increasing population pressure requires the local population to be first moved into areas which are rich in tourist potential and in their rehabilitation the infrastructure of new tourist and small trade activities would need to be incorporated. Need is also to explore the potential places to be highlighted as tourist points for economic wellbeing