Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : Intention

Role of Attitude and Value on Behavioral Intention of Youth towards Adoption of Solar Panels

Mrs. Neetu Sharma, Dr Oum Kumari R

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 651-660
DOI: 10.47750/cibg.2022.28.04.047

Energy plays a very important role in the process of attaining economic growth and
development. But the price to be paid for this development is very huge as more than 70 % of
energy needs in our economy is met from fossil fuel which is adversely affecting our
environment. Despite huge solar potential in our country we are unable to tap it. The total solar
potential for India is estimated as 750 GW (MNRE) but the current solar power installed
capacity is just 3 GW. This clearly brings out the fact that to protect our planet without
compromising the development goals we need to rigorously consider the tapping of solar
potential. This would help us to fight the problems like Global warming and climate change.
The present article is an attempt to investigate the measure to optimize solar power in future.
This could not happen without bringing a change in the attitude and behavior of the people. To
bring a change in the attitude and behavior of consumers we need to emphasize on creation of
habits through values. The cross- sectional data from 165 students’ samples using structured
questionnaire in Jaipur city is used in this study. The reason for selecting students as
respondents for the study is that today youth have more awareness about environment, global
warming, and the importance of green products. It also evidenced that the consumer’s positive
attitude along with the behavior towards environment, awareness of the eco-friendly products
and value of the (solar panels) is satisfactory then the consumers have positive behavioral
intention to adopt the solar panels. The results of the study could help us to develop effective
marketing strategies for solar panels in future.

Impact Of Electronic Marketing Tools, And Electronic Word Of Mouth On Online Purchase Intention: Empirical Study On University Students In Tabuk

Hebatalla Mohsen Mohammed Abd el baki

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 526-568
DOI: 10.47750/cibg.2021.27.05.033

This paper aims to study impactof electronic marketing tools, and electronic word of
mouth on online purchase intention: empirical study on university Students in Tabuk, and
also aim to study the different tools of Electronic marketing. The objective of this study is
To examine the impact of E M tools on online purchase intention, the study aims to
examine the impact of E W O M on online purchase intention, andto find out what is the
most effective tool of E M impact on online purchase intention.The study was conducted
in University of Tabuk in Saudi Arabia , the research hypotheses was adopted based on
the previous studies, and Based on variables of the study . The researcher used the
descriptive analytical method; The Data was collected through Field research
(questionnaire) among 120 respondents. The results show there was a positive
correlation between electronic marketing tools and online purchase intention among
university students. This study recommends that companies should move away from
conventional marketing techniques and inculcate electronic marketing into their marketing
plans in order to better stay connected with customer

E-Government Adoption By Public Sector Employees In Dhaka.


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 2944-2952
DOI: 10.47750/cibg.2021.27.03.353

E-government essentially asserts the use of ICT, especially, use of internet to achieve better governments. Governments around the world, both developed and developing nations are trying to implement e-services. E-government is believed to enhance efficiency, transparency and facilitate the better work flow among public sector employees. However, the intentions of the public sector employees are influenced by several factors to adopt e-government. This study aims to identify the factors influencing the intention of the public sectors employees in Dhaka. TAM, DOI, UTAUT and UMEGA theories have been used to examine the factors. The factors which are derived from the literature are Perceived Usefulness, Perceived Ease of Use, Perceived Compatibility, Attitude, Social Influence and Performance Expectancy. Smart PLS 3.0 has been used as statistical tool to analyze the data and tests the conceptual model by using structural equation modeling. The finding of the study reveals the significant factors influencing the intention of the public sector employees in Dhaka. Research implications of this study are discussed. 

Personal Characteristics as Determinants Towards Intention For Financial Reporting Fraud


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 208-217
DOI: 10.47750/cibg.2021.27.02.026

This study attempts to examine the level of intention for financial reporting fraud; and, to determine whether personal characteristics act as determinants of such intention among Muslim participants in the financial reporting process at Malaysian banking institutions.
Design/methodology/approach – Using questionnaire, the data was obtained based on non-probability purposive sampling from 121 Muslim accounting practitioners who are the participants in the financial reporting process of Malaysian banking institutions. The data is analysed using SPSS.
Findings – The findings indicate a low intention for financial reporting fraud. Only bank type and working experience in the present banking institutions are significant in determining the intention for financial reporting fraud.
Research limitations/implications – The study adds to the scant literature investigating personal characteristics influencing intentions for financial reporting fraud in the banking sector. The findings give insights to the banks’ stakeholders on the personal characteristics that may determine the intention for financial reporting fraud among the actual participants in the financial reporting process within Malaysian banking institutions. However, the use of scenario in this study may lead to the issue of social desirability bias, while the use of purposive sampling technique may limits the generalizability of its results.
Originality/value - This study examined personal characteristics of the actual participants or preparers in the financial reporting process within Malaysian banking institutions as determinants towards intention for financial reporting fraud. This study enhances the value of financial reports prepared and the trustworthiness of Muslim preparers in performing their professional duties to fulfil the financial reporting process.

Demographic Controversies and Green Buying Intention: The Moderating Effects of Gender, Age, Income and Education

AberaLegesseYada .; Satinder Kumar

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 6177-6198
DOI: 10.47750/cibg.2021.27.02.610

A lot has been debated on the inconsistent empirical results of green customers’ personal
profiles. The inconsistence results among writers created difficulty in finding the right market
segment to green products.To examine this discrepancy, a total of 402 academic staffs from
universities in Addis Ababa, Ethiopiawere randomly approached. Data was examinedusing
multiple regression analysis method.The finding revealed that personal norm, perceived
consumer effectiveness, attitude towards green behavior and trust in green products significantly
predictsintention and income, gender, education and age plays significant moderating role
between limitedpsychometric factors andintention. The result also exhibited that male, younger,
lower income earners and educated consumers are greener.

Sustainable Food Waste Practice Among Small Medium Enterprise (SME) Restaurant Operators in Peninsular Malaysia

Nur Azimah Othman; Derweanna Bah Simpong; Nurul, Fardila Abd Razak; Normaizatul Akma Saidi; Harnidah Samengon; Ghazali Ahmad

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 3507-3516

This study empirically investigates restaurant operators' role to implement sustainable food waste practices. Food waste is mostly associated with behaviours such as negligence or conscious decisions to throw out food. Restaurants have a credible share in municipal waste as one of the significant waste sources globally and in Malaysia. Therefore, this increases the necessity of study waste management practices among restaurants. This study is structured through a self-administered survey with the east coast restaurant operators directly involved in SME related businesses. With 250 respondents, the data were analysed using multivariate analysis using structural equation modelling (SEM) via PLS. An exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were executed to validate the scales. These findings can be deduced restaurant operators, through its dimensions, influence the adaptation mediating effects and create sustainable food waste practices.