Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : indigenous

Integrating Landscape Of Organizational Commitment Among Teachers In Indigeneous Primary Schools In Malaysia


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 1421-1432
DOI: 10.47750/cibg.2021.27.02.154

Purpose of the study:  This study focused on job satisfaction and organizational commitment among teachers who are teaching the indigenous students in the Pahang state. The purpose of this study was to identify the relationship between job satisfaction and organizational commitment among the teachers and to find out which dimension in job satisfaction scored the highest factors in fulfilling organizational commitment.
Methodology:  This is a correlational study adopting a quantitative approach in data analysis.  A questionnaire on organizational commitment was adapted from Meyer and Allen (1990) while job satisfaction dimension was adapted from Spector (1985).  The questionnaires were distributed to 51 respondents from 3 indigenous schools in Pahang.  This study used purposive sampling technique and data were analysed using SPSS version 25. 
Main Findings:  Findings showed a significant relationship between job satisfaction and organizational commitment among the teachers.  The result showed that promotion opportunities were the element of job satisfaction that has the highest influence towards organizational commitment, meanwhile supervision has the factors lowest influence to organizational commitment.
Applications of this study:  This study is beneficial to the Pahang State Education Department in providing guidelines on how to increase organizational commitment among teachers in indigenous schools. Besides that, this study also benefits the school management as it offers a guideline for them to improve performance appraisal.  The findings can also help future researchers by providing better understanding of the connection between job satisfaction and organizational commitment.
Novelty/Originality of this study:  Although literature pertaining to job satisfaction and organizational commitment has often been discussed internationally, there is a scarcity of investigation on the issue in the Malaysian context, explicitly in the topic related to indigenous school teachers.  Hence, this study is trying to fill this gap.


Pinky Gogoi; Subung Mochahari

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 2844-2852
DOI: 10.47750/cibg.2021.27.02.294

The traditional methods are fading away with the scientific methods taking a plunge into the field of market research. Neuro marketing is the recent technique in the field of market research that is attracting many eye-balls. It applies neuropsychology to marketing research. Human decision-making is both a conscious and non-conscious process in the brain, and while this method of research succeeded in gathering explicit (or conscious) emotions, the traditional methods failed to gain the consumer's implicit (or unconscious) emotions. Non-conscious information has a large influence in the decision-making process. The goal of the present study is to analyze the Awareness of Neuro marketing as a tool for studying Consumer behavior among the indigenous North- Eastern startups of India. This concept is less known and unexplored not only in Assam but the whole of North-East, yet the startups do not ignore the fact that studying consumer psychology is an important aspect. As Neuromarketing further evolves, we can expect more and more revelation of intricacies involved which determines the consumer‟s purchasing behavior. The awareness of Neuromarketing is to be studied in order to know its application, success and failure as a tool for studying consumer behavior as this type of studies have an important role for the future of marketing.The study will help the local entrepreneurs and marketers to know about Neuromarketing and upgrade their tools and techniques for studying consumer behavior