Print ISSN: 2204-1990

Online ISSN: 1323-6903

Issue 1,

Issue 1

Problems & Challenges Faced by working women in Bangalore City: A Study on Financial Planning

Mrs. Indumathi.V Mrs. Lakshmi. S N

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 1-10
DOI: 10.47750/cibg.2023.29.01.001

The present paper explores one of the most important aspects related to new dimensions where women are competing neck to neck with her male companions. Increase in women’s planning rates, their exposure to better educational and job opportunities and changing government policies towards women empowerment have enabled them to realize the importance of financial independence. Financial Planning is required for all men and women, irrespective of their age, educational background, income level, socio-cultural affiliation and family status. However, financial planning is considered mandatory for women, while it is important for men. Women outlive men by 2 to 3 years in India Women's contributions in the social and political sectors are expanding. Due to number of variables such as delayed marriageable age, rising divorce rates, women bearing greater financial responsibility for financially supporting children, and the growing requirement for two-income homes, the burden of financial stress is increasingly falling on women. Thus, women need to plan their finances at every stage of her life so that she is equipped to handle any contingency of their life alone. Therefore, women need to be financially literate and actively participate in all the financial planning so that, at the time of difficulty, she can manage the finances confidently. The purpose of the present paper is to identify various needs and factors affecting financial planning of women

Investor Behavior towards Risk – Return in Capital Markets

Lakshmi R, Chiranjeevi, Naveen Kumar H S

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 11-19
DOI: 10.47750/cibg.2023.29.01.002

The financial industry plays a significant role in capital markets and has aroused increasing managerial and academic interests in recent decades. Individual investors are becoming more cautious towards financial investment which makes it difficult for financial service providers to formulate marketing strategies after experiencing several financial crises. Prior research has suggested that financial investment behaviour would be affected by various factors, including the demographic characteristics of individuals. The objective of the study is to study the perceptions and awareness of the investors about the stock markets and to determine the impact of investors’ behavioral influences on Risk – Return management and Effective investment decision. Primary data collected through questionnaire and used ANOVA and Chi-square test for analysis. Study concluded that the factors i.e Risk-Return management, Investment awareness, Monitoring     & evaluation significantly influence on the Effective investment decision

Evaluation of investment decisions in the health sector A case study at Amir Al-Momineen Specialized Hospital

Prof. Dr. Hussein Jassim Falah, Hussein Ali Hussein

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 20-37

The importance of research in studying investment decisions in the health sector highlights the importance of this sector, and as one of the main and important pillars upon which infrastructure development depends, and the importance of using investment decision evaluation methods. To extract the highest value from its use and reduce the economic and environmental costs of the health sector, therefore there is the problem of the research (Is the health sector dependent on methods for evaluating investment decisions), and the research was applied in the Amir Al-Momineen Specialist Hospital .
The researcher reached the conclusion, the most important of which is that there is a close relationship between the feasibility study and investment decisions. The more the proposed investment projects are evaluated to choose the optimal project, the more the investment decision will be in the right direction, and in light of the conclusion, the researcher recommends that companies and institutions should give a study of the investment project great attention because it is considered one of the most difficult tasks .


Girma Abdissa Gamachu, Dr. Harold Andrew Patrick

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 38-53
DOI: 10.47750/cibg.2023.29.01.004

By combining supply network macro operations and decision-making levels, the study builds an integrated supply chain performance integration measurement scale (SCIPS) framework that offers a more thorough method for investigating supply chain performance measurement. Performance and supply chain-related theories serve as the foundation for the philosophical framework. In addition to looking at performance measures, the study looks into how well the Ethiopian textile industries' supply chains are integrated. Professionals in the textile sector self-reported the data, and bias analysis was carried out using the standard method. Professionals in the textile sector were mailed or administered the survey, and 385 data points were gathered through the properly filled-out study questionnaire. This study's objectives included developing an integrated supply chain performance assessment scale for Ethiopia's textile industries, confirming the factorial design of the measurement, and ultimately identifying the test's psychometric properties. Exploratory and confirmatory factor analyses were utilized to achieve these objectives. To better grasp the regional realities in this subject, a study was done to comprehend and assess the supply chain in the textile industry, along with any probable causes and practices.


Appari Gouri Sankar Rao, Dr. A.R. Krishnan

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 54-58
DOI: 10.47750/cibg.2023.29.01.005

It has been observed that, Talent Retention in Higher Educational Institutions is an ongoing problem in rural parts of India and Andhra Pradesh is no exception to this phenomenon. Many private higher educational institutions especially Engineering Educational Institutions in rural Andhra Pradesh are on the wedge of closure and are not in a position to sustain due to lack of revenue generation to meet even the operational expenses and with this, the existing huge and expensive infrastructure of these sick institutions are going to turn in to National Waste. This has been the burning problem for the last six to seven years due to little importance given to the most important aspect, “Talent Retention”. It is strongly believed that, institutions are made up of staff both Teaching and Non-Teaching: Teaching Staff creating value through proven teaching & Learning processes, innovation, mentorship and many other relevant activities and Non-Teaching staff providing administrative and logistic support to fulfill the needs of the deliverables of Teaching staff. As, an Educational institution strives to meet its organizational goals, it must make sure that it has a continuous and integrated process for Recruiting, Training, Managing, Supporting and Compensating these people to achieve high success rate of Talent Retention. 

A Study to Identify the Potential Challenges in Entrepreneurial Endeavour by Marginalized Women of India

Dr Mrigendra Nath Mishra

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 59-76
DOI: 10.47750/cibg.2023.29.01.006

Marginalization is one of the forms of gender inequality under various economic conditions and under the influence of unique historical, cultural, legal, and religious elements. To put it another way, women may be excluded from some jobs and occupations, incorporated into others, and marginalized in yet others. In every place and society, they are always marginalized in comparison to men. The objective of this study was to address identified research questions arising out of issues of (marginalised)women entrepreneurship in the India. Although the issue is not new, but it has become more relevant for further research enquiry, as policymakers are embarking upon it with more rigor than ever before. The findings of the research have dual implications. One, from the perspective of contributions to the literature and the other from the perspective of policy.Keeping in mind the research objectives and research questions to be answered, exploratory cum descriptive research method was used. The target population and respondents for the study includes all the women from the marginalised section of the society in urban and rural area of India. The convenience sampling is employed to gather data for further analysis. In order to expand the sample size 188, were usable after data cleaning. Primary data was collected through 27 closed ended questions, non-disguised and self-designed structured questionnaires. The responses have been obtained on five-point Likert type scale. Secondary data is collected through the website, annual reports, journals, publications, theses & dissertations, and other projects newspapers and magazines etc. The data gathered with the help of questionnaire has been analyzed using statistical techniques such as exploratory factors analysis, confirmatory factor analysis, SEM and chi square etc. on AMOS and SPSS 23

Research on folk plastic arts in interior decoration design based on big data under the environment of sustainable development

Dr.Satish Menon

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 77-87
DOI: 10.47750/cibg.2023.29.01.007

Research purpose: under the environment of modern big data technology, through the application and development of artificial intelligence, 3D modeling and other computer technologies; Bring the design field of our country from two-dimensional to three-dimensional development; By combining the traditional folk plastic arts and cultural background of our country and integrating national art into the current interior decoration design, even if the development of the design field has more innovative elements, it also provides a new channel for the inheritance and development of our folk culture and art; This paper will analyze and study the application of big data technology in indoor decoration and the integration of folk art modeling from the perspective of sustainable development, and understand the advantages of big data technology application and the impact of inheriting folk art.Through the overall effect of folk modeling art in interior decoration under sustainable development environment and ordinary environment, as well as its performance analysis and coupling under different technologies, it is statistically significant, It is obvious that the analysis and research in the environment of sustainable development is better than the previous ordinary environment. In the environment of sustainable development, interior decoration design based on big data. With the help of computer-aided integration of information technology, the combination of data and design breaks the inherent thinking mode of traditional design.Through the combination of network communication technology, As well as the virtual scene of VR technology, it can realize three-dimensional dynamic image, and can observe all corners of the space in an all-round way, so that people can have a clearer understanding of the decorative design style,computer technology, etc., and the full integration of folk plastic arts, the ideal effect of interior decoration design can be met to a great extent, making interior decoration show unique art, Help promote its development.

Dealer process efficiency, revenue generation and customer satisfaction utilizing gamification models: An empirical study- With special emphasis on Skoda Auto Volkswagen India Private Limited

Dr Renuka Deshmukh, Dr Subbarao Pasumurti , Dr Dhanashri Tharkude, Mr. Rajsingh Jadhav, Ms. Meenal Mool

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 88-111

Purpose: The purpose of the study is to investigate the interrelationship and the impact of Utilization, Customer Satisfaction and Revenue in company authorized service dealership and to examine the relationship between these factors and demographics.
Design/Methodology: For this research, a structured questionnaire survey is used to collect data from service managers and other dealership employees such as floor manager, customer relations manager, inventory manager. Analysis of data is done using a multivariate technique like relative importance index and factor analysis.
Findings: The most significant top five attributes/variable of the study are; interrelationship between the three key performance areas of automobile dealership i.e. Utilization, Customer Satisfaction and Revenue and how one KPA (key performance area) impacts the others. To establish an equilibrium between KPA’s to achieve profit maximization. Furthermore, the factor analysis produced 7 constructs such as; tangible, reliability, empathy, experience, courtesy & responsiveness feedback and productivity explained a variance of 65.5%.
Practical Implications- This research study will generally help the service managers to increase efficiency and profitability of the dealerships. It will contribute to improve the operational as well as the managerial perspective via a gamification-based approach.
Limitations: The study has been conducted on the data acquired from the service managers and training department of the dealerships and the company respectively and the findings may not be generalized for all the dealerships because of socio-economic and demographic differences. A key limitation of this study is the sampling frame. Some respondents do not share their dealership data for their data integrity purposes. The information provided by the respondents may not be considered accurate. The primary data collected is from Pune city. Future studies should replicate this study in different contexts


Divya N. D, Dr. N. Ajith Kumar

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 112-120
DOI: 10.47750/cibg.2023.29.01.009

Geographic indication of goods, a part of intellectual property rights, identifies the location of a commodity. Various categories may be used to categorise these things, such as agricultural, natural commodities, manufactured goods, food items, textiles, and handicrafts. Sarees are one of the nation's more well-known and pricey handcrafted goods. The current study intends to investigate the market potential and efficiency of the Indian handloom saree business. The product comparison demonstrates that every brand has its own marketing plan. Additionally, the prices of these sarees vary widely between brands and are not uniform


Dr. D. Harikishan Reddy

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 121-132
DOI: 10.47750/cibg.2023.29.01.010

This research article aims to “To study the impact of compensation management attributes on performance of techies”. The paper applies data reduction using Exploratory Factor Analysis (EFA) on a sample of 274 respondents drawn from IT companies in the Bengaluru and condenses a set of 14 compensation management statements converted into a four attributes. The present study proposes a model of the impact of compensation management attributes on performance of techies. The present study proposes a model of the impact of compensation management attributes on performance of techies. The study found that pay, recognition, recreational facilities and awards are impacting significantly the performance of techies. Therefore, managers of IT companies should focus on the above factors to improve compensation. The study investigated the impact of compensation management attributes on performance of techies. Multiple linear regression analysis highlights that pay, recognition, recreational facilities and awards have significant impact on performance of techies.

Relationship Between Demographic Variables and Job Outcomes of Clinical Nurses in NABH Accredited Hospitals

Ashwini.P, Dr R. Indradevi

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 133-143
DOI: 10.47750/cibg.2023.29.01.011

One of the most important and much-needed services in patient care is nursing. Managing an employee in the hospital industry is difficult, and addressing their requirements is critical. Nurses are crucial in ensuring that the requirements of patients are satisfied. Nurses and the organization's goals both benefit from increased job satisfaction. In this study, clinical nurses working in NABH-accredited hospitals in Tamil Nadu are examined to see how demographic factors such as age, years of service, and designation affect outcomes such as job satisfaction, involvement in the workplace, organisational commitment (attitude), job stress (psychological), and turnover intention (behavioural).


Mr. Mukund Pate, Dr. Dhanashree Tharkude

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 144-173
DOI: 10.47750/cibg.2023.29.01.012

Job Satisfaction & Employee Engagement has gained significant attention in the recent times. Because of growing importance of job satisfaction & employee engagement, a lot has been studied in terms of research. Few researchers also extended their studies with employee engagement, job satisfaction & their relationship with demographics like work experience, race, employment type, age, education, income, marital status, gender etc. In this study, researcher has made an attempt to explore the relationship of select demographics i.e. age, gender, work experience with employee engagement and / or Job Satisfaction. This study is based on a secondary data which is gathered from papers, articles, thesis, surveys & online documents. A total of 105 articles / papers / theses / online documents has been studied as a part of literature review. Findings of this study shows that there is maximum number of literature studied for Gender as demographic compared to other demographics like Age & Work Experience in relationship with employee engagement and / or job satisfaction. Findings of this research can be useful for researcher for the knowledge implementation in employee engagement & job satisfaction research area with exploring extension of research beyond studied demographics in this paper. There can be a better future scope for any researcher to study the subject with different demographic or any particular demographic in detailed. Study in future scope can be explored for other constructs than studied in this paper i.e., employee engagement and job satisfaction. Future studies can be focused on specific countries and / or industries. It can be concluded that maximum number of studied literatures is from countries like USA & India in comparison to other countries. It is also observed that maximum number of studied literatures is from recent years like 2020, 2016, 2015 compared other years of publication. It is also seen that the construct Job Satisfaction is studied in maximum number of literature than employee engagement. Maximum number of literature has searched from google scholar & wiley databases compared to other databases.

Usability Assessment of E-commerce Portal Using Agent Framework

KDV Prasad

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 174-181
DOI: 10.47750/cibg.2023.29.01.013

It's commonly known that evaluating e-commerce websites' usability is essential, and researchers have devoted a lot of time and resources to it over the previous decade. Commerce has increased dramatically as e-retailers interact with clients online. They expect a great user experience in addition to exceptional products and services. The user experience is influenced by branding, functionality, navigation, content, aesthetics, and usability. This study examines usability assessment of e-commerce portal using agent framework.

Trends in Over-the-top (OTT) Video Services in Asian Countries- A Systematic Review of Literature

Jasleen Kaur Saggu, Tarannum Mohan

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 182-204
DOI: 10.47750/cibg.2023.29.01.014

Consumer media consumption habits have changed significantly as a result of the introduction of over-the-top video (OTT) services. While the market for streaming services in the West seems to be saturated, Asia still has room for growth. Asia is a complex market with a mix of international, regional, and local streaming services, with ownership often coming from a telecoms player, media corporation, or broadcaster.Despite the immense growth of OTT video services, there still has been very limited research done in this area. The purpose of the study is to investigate the current trends in OTT research by synthesizing the available literature and to identify the research areas in the context of OTT that could be pursued in the future. This study provides a systematic review of 26 research articles published on OTT video services between 2017 to 2022 in the context of Asian countries. It classifies the literature in terms of years, countries, theories and models used or variables identified, research methods, findings and implications or suggestions. The study implies that the future research on OTT should explore the perspective of service providers anad regulatory bodies as well. 

Synthesizing the Influence of Country of Origin on Consumer Buying Behavior

Shivani Aggarwal, Dr.Vipul Jain

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 205-219
DOI: 10.47750/cibg.2023.29.01.015

The particular research paper incorporates with country of origin effects on consumer behavior. It is a review of various researches that has already been conducted in this field over the years. It provides us with the long discussed answer that the country of origin does effect consumer beliefs, perceptions and attitudes. Country’s image effect and the possibility of consumer to be ethnocentric, leads into certain biasness for particular products of specific countries, which eventually neutralizes as consumer get involved in their purchases and get to know more about the product. The differences in consumers, based on demographic profile also acts as a factor into varying degree of country of origin effects. The study constitutes of important information for the marketers, who are often in dilemma about the strategy to be adopted for the customers. As because, even though the world is globalized, it still is running carrying in itself various boundaries such as cultural, political and economic environment.

The Algerian investment climate between realism and the efficiency of attracting FDI: analytical study

Bouguerra Mabrouk, Ismail Benzaala, Riad Belbel

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 220-243
DOI: 10.47750/cibg.2023.29.01.016

This scientific paper aims to devote scientific and practical interests in addressing foreign direct investment, by highlighting the extent to which changes in the investment climate affect the flows of this type of investment, while addressing the various appropriate measures related to improving the Algerian business climate, and by establishing the various conceptual and theoretical economic literature explaining the variables of the study, and studying and analyzing the various data and data extracted from (UNCTAD), and some other specialized international bodies, which reflect the reality of the Algerian investment climate, and analyze its attractiveness to foreign direct investment.
It has been concluded that the various amendments to the attractions adopted by Algerian governments to improve Algeria's investment climate have not yet lived up to the hoped-for levels of FDI inflows, remain insufficient, and require other bold and courageous improvements, such as embodying stability in laws (such as the new investment law), offering more incentives to investors, especially foreigners, freeing investment agencies from excessive administrative domination, and other encouraging factors.

Physical education and sports and their relationship to psychological anxiety among students in the secondary stage, the state of Annaba as a model


Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 244-257
DOI: 10.47750/cibg.2023.29.01.017

We dealt with a topic entitled: Physical education and sports and its relationship to psychological anxiety in an important stage of the student's life, which is the secondary stage, which would increase the severity of general anxiety in adolescents, and the general goal is the importance that physical education and sports provide in reducing their psychological anxiety, and the descriptive approach was used using the questionnaire tool, as it represented the original community withdrawn from the sample and the community of our research was the students of the baccalaureate, estimated at 1175 students. Taken from high schools in the state of Annaba, the sample was also randomly selected because it gives equal opportunities to all members of society, at the level of secondary schools of the municipality of Hajjar, Annaba state, and the number of forms distributed reached 336, but only 308 forms were accepted, because the rest 13 forms were canceled and 15 did not get them, it was found from the analysis of the results obtained in this study that physical education and sports have an impact on reducing the percentage of psychological anxiety among baccalaureate students during the class and outside its times, so it must be known that the physical education share Mathematics has a role in alleviating psychological anxiety among baccalaureate students.

The Impact of FDI Flows on the Dimensions of Sustainable Development in Algeria - An Econometric Study During the Period 2000-2021

Khawla Ouali, Sabrina Grari, Fayza Jallouli, Tarek Yalouli

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 258-276
DOI: 10.47750/cibg.2023.29.01.018

      This study aimed to measure the impact of foreign direct investment on the dimensions of sustainable development in Algeria through an econometric study for the period 2000-2021, and in order to achieve the goal, complete the use of the ARDL program, based on the independent variable that represents the FDI index, and the dependent variables, which represent development indicators. Sustainable based on World Bank data.
Through the analysis, it was found that foreign direct investment negatively affects carbon dioxide emissions in the long and short term, and the flow of foreign direct investment is linked to a positive relationship with GDP in the long and short term, and it was found that there is a significant inverse relationship between foreign direct investment and the unemployment rate in the long and short term, in the previous period in the study sample.


Rutwick Mukesh Bhai Vyas

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 277-285
DOI: 10.47750/cibg.2023.29.01.019

Employee engagement is a vast construct that touches almost all parts of human resource management facets we know hitherto. If every part of human resources is not addressed in appropriate manner, employees fail to fully engage themselves in their job in the response to such kind of mismanagement. The construct employee engagement is built on the foundation of earlier concepts like job satisfaction, employee commitment and Organizational citizenship behaviour. Though it is related to and encompasses these concepts, employee engagement is broader in scope. Employee engagement is stronger predictor of positive organizational performance clearly showing the two-way relationship between employer and employee compared to the three earlier constructs: job satisfaction, employee commitment and organizational citizenship behaviour. Engaged employees are emotionally attached to their organization and highly involved in their job with a great enthusiasm for the success of their employer, going extra mile beyond the employment contractual agreement

Leadership of Covid-19 in the Transaction of Vegetables at Kathmandu Valley in Nepal

Mr. Meen Bahadur Karki

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 286-295
DOI: 10.47750/cibg.2023.29.01.020

The Covid-19 has affected the global community to a large extent and more precisely the consumable sector. The primary goal of this study is to determine how the Covid 19 pandemic has affected the sales and consumption of vegetables in the Kalimati Fruits and Vegetable Market in Kathmandu, Nepal. Also, it intends to determine how many kinds of green vegetables are supplied to residents of the Kathmandu Valley and what substitutions they have made in their kitchens to make up for the shortage. The study included 102 gate visitors to central fruit and vegetable market as respondents for data collection. The analysis revealed that during the hours of vegetable pick-up, only 20-40% of the whole regular supply is available, and vegetable prices have increased by 11-66%. Most of the locals replaced the green vegetables in their houses with locally preserved veggies instead of pulses, grains, dals, paneer, and dry beans. Moreover, majority of the respondents recommended preserving eatable veggies during bumper crop times for replenishment at times of crisis like Corona and even during periods of natural scarcity. The present study emphasizes on providing a learning towards sustaining in a crisis situation.

Feministic approach in the novels of Jane Austen: A Study

Dr. Poonam Nagar Dr. Ekta Agrawal Dr. Jitendra Jain

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 296-300

Austen explored that individual reform is the way to transform society. Consequently, the paper investigates Jane Austen's ideas and views on women, her education & her liberty of thought, and freedom of expression in society, challenging the notion that women could not learn deeply and exist independently as the themes of her novels.
The life of a woman in the nineteenth century has three key facets: Better social standing and financial independence for which they & their family try to seek a well-settled marriage partner, and, rearing and managing the home and the children. From birth to the end of their life, the women remained like dumb animals having no voice to rise against and no freedom to express and take decisions.
Thus, the dissertation explores and identifies, how Jane Austen internalized and engaged with the revolutionary ideas of her time and entered the ideological, transplanted empowerment of women through the themes and skills of writings which challenged British society to reconsider the woman's place and her role in their life

Impact of Organizational Factors on Job Stress in IT Companies

Dr. S. Mohana, Dr. V. Deepti, Mr. Kathari Santosh

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 301-316
DOI: 10.47750/cibg.2023.29.01.022

This research article aims to “To study the impact of different organizational factors on job stress of IT professionals”. The paper applies data reduction using Exploratory Factor Analysis (EFA) on a sample of 312 respondents drawn from 6 IT companies in the Bengaluru and condenses a set of 16 organizational factors converted into a four organizational factors. The present study proposes a model of the impact of organizational factors on job stress. The study found that organizational snags, sedentary self, adaptability to situations and hierarchical pressure are impacting significantly the job stress. Therefore, IT companies should focus on the above factors to reduce job stress of professionals. The study investigated the impact of organizational factors on job stress of the IT professionals concluded that organizational snags had the highest impact on the job stress of the professionals’ sedentary self, adaptability to situations followed by hierarchical pressure.


Dr. Amarendra Kumar Dash, Dr. Rajendra Kumar Dash, Dr. Rashmi Ranjan Behera, Bibha Rani Nath

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 317-330
DOI: 10.47750/cibg.2023.29.01.023

What should be the right approach to water harvesting and management: (1) convenience,
(2) prudence, or (3) the integration of both? The convenience approach refers to the tendency of governments and organizations to focus largely on increasing the supply of water without telling citizens to use water rationally. The prudence approach insists on the minimal and judicious use of water, something governments seldom tell citizens for the fear of losing popularity. The integration approach absorbs the best methods and technology available to intervene in the supply as well as demand side of water. With a focus on the integration approach, this study undertakes a case analysis of the Satyamev Jayate Water Cup (SJWC) by Paani Foundation that converted many draught-prone regions of the Maharashtra state of India into water-sufficient and prosperous zones by utilizing low-cost, indigenous knowledge systems and eco-friendly measures.
The study aims to highlight the limitations of this massive socio-ecological campaign in the context of water management and governance.


Dr. Vijay Nagorao Uprikar

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 331-337
DOI: 10.47750/cibg.2023.29.01.024

Green marketing is an emerging field of research that has been gaining momentum over the past few years. The aim of this study was to perform a systematic review on the impact of green marketing on product branding and marketing. The purpose of this review is to determine the effect of green marketing on product branding and marketing. The review includes studies that have been published in peer-reviewed journals and reports from non-governmental organizations (NGOs) or other sources. the study concluded that green marketing is a powerful tool that can be used to increase sales and brand awareness. Green marketing has the potential to improve the bottom line of companies by reducing costs, increasing profits and raising brand equity.

Paradigms shift in business perspectives: Offline to Online

Isha Sharma, Tarun Tapas Mukherjee, Dr Swayam Prabha Satpathy

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 350-359
DOI: 10.47750/cibg.2023.29.01.026

In the twenty-first century, people lack the opportunity to meet up and draw in with each other. Social media Platforms help individuals in associating  person-to-person communication, and permitting them to remain associated in any event, when they are physically isolated. Aside from that, social media platforms encourage strong bonds major between the product and the individual, bringing about critical promoting potential via blogs or day to day updates. It likewise gives an opportunity to post remarks on any occasion that must be communicated and can be utilized as a special promotional instrument for client adoption as well as marketing. Small start-ups owners are now gaining followers and subscribers by directing customers to their social media profile as there is an upper hand over other famous public media, for example, TV, these media enjoy a serious benefit. Through this medium, new ways of doing business have emerged where those who have the opportunity to start a business do not have to take on too much infrastructure, investment, or risk. This study aims to investigate the phenomenon of this new entrepreneur. It is unquestionable that people do not find time to interact with each other. One of the most significant developments of internet and social media, people can remain connected to each other and create loyal connections to their companions. 

Predicting employee engagement during the COVID-19 pandemic: Does employee generation matter?

C. Christopher Lee, Keshab Acharya, Robert Blair, Anne M. Tyrrell

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 360-373
DOI: 10.47750/cibg.2023.29.01.027

This paper examines various factors influencing employee engagement during the COVID-19 pandemic. The paper also explores whether the degree of such influence differs among various employee generations. A voluntary survey was conducted among 534 employees using a self-administered questionnaire. The results show that the transformational leadership style has the biggest impact on employee engagement within the workplace. While work-life balance and employee autonomy significantly influence employee engagement, corporate social responsibility moderately impacts employee engagement, particularly among the younger generation. This study is among the first to examine the impact of executive-, employee-, and organizational-level factors on work engagement during the COVID-19 pandemic and to explore the role of the employee generation in this connection


Dr. S. Muthumani, M. Manoj Kumar

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 374-383
DOI: 10.47750/cibg.2023.29.01.028

Online ordering of food in India is still in its early stages despite gaining visibility recently. “Despite the visible popularity of online food ordering, we reckon only 27 per cent of the 40 million online shoppers are ordering food online,’’ a report said. E-commerce companies in the food-tech space are present across the delivery value-chain in the form of order aggregators such as Swiggy, Zomato, Dunzo with outsourced delivery; as full-stack food delivery companies such as Freshmenu and Holachef; and as B2B delivery outfits such as Grab, Roadrunnr and Shadowfax, which work with aggregators and restaurants.This paper deals with evaluation of the competitor analysis towards different services offered by online food ordering companies and the effect on consumer online ordering this study has been conducted for online food ordering app among students and IT professionals. . The outcome of this research helps in understanding the services like discounting facilities, food delivery, information of restaurants, cost of food, review and ratings on hotels, proximity are few of the important factors considered in comparing the services of online food ordering companies with its competitor’s services that are crucial from the point of view of consumers.


Dr Swarupa Pelleti, Mr Kruthivasa , Ms Vangala Gouthami , Ms M Vasavi

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 385-395
DOI: 10.47750/cibg.2023.29.01.029

Stress can be defined as any type of change that causes             physical, emotional, or psychological strain. Stress is body's response to anything that requires attention or action. Everyone experiences stress to some degree.
Stress has become a common problem for everyone from teenagers to                       adults it has taken over lives of people and taken control. Stress is a major problem in today’s world and people have no idea how to deal with this problem.
Stress can cause mental health problems and it can make existing problems worst. If any individual experience lots of stress, this might lead to develop a mental health problem like anxiety or depression or a traumatic period of stress might lead to post-traumatic stress disorder (PTSD). The objective of the study is to find causes and consequences of stress among graduating students. The data was collected from BBA, BCom B.Sc. graduating students with the sample of 120 in Hyderabad. The data was analyzed using JASP. The main stressors among the students are identified academics, finances, career, and relationships. Academics followed by Career factors cause more stress in graduating students


Dr. Sidharth Shankar Dr. Govind Kumar Dr. Abhishek Singh Dr. Pradeep K Mishra

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 396-421
DOI: 10.47750/cibg.2023.29.01.030

The international market for fresh fruits and vegetables is truly humongous. And, with countries in Asia experiencing significant addition in the purchasing power of their middle classes, the demand for these, as well as for a host of other agricultural products, is sure to rise exponentially in the future too. From India’s point of view, what makes the prospect even more attractive is the fact, that there aren’t too many countries with the production capacity to meet this ever-expanding demand. Fresh Mangoes, Mangosteens & Guavas represent a particularly promising sub-segment in the larger fresh fruits & vegetables space. In this paper, an attempt has been made to study the production and export performance of India for these products during the period 1991-2020. Data available in the public domain depicts India as a very large producer of most of the tropical fruits, but proportionately not such a large exporter. This dichotomy has baffled many experts and policy makers for quite some time. In this working paper, an attempt has been made not just to trace the trajectory of India as a producer and as an exporter, but also to analyze the factors that have a bearing on the production of these commodities in India, and export of the same from India. As analytical tools to aid the study, statistical measures such as CAGR, RCA, RSCA, time series method (TSM), correlation & regression, standard deviation, mean and coefficient of deviation have been used in this study to derive meaning out of the various disparate data elements. Finally, this study also tries to identify the areas of weaknesses that require urgent remedial steps. And, the study also makes a few key recommendations to improve India’s performance as a producer and exporter of the two commodities.


Shruti Aggarwal, Ashu Khanna, Pratyush Kumar

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 422-438
DOI: 10.47750/cibg.2023.29.01.031

The major revolution came in India's social security and pension sector when the old pension system was replaced by the defined contribution, the new pension system, now called the National pension system. The new system created havoc and induced apprehension and dubiety in Government employees regarding their future benefits. This study attempts to determine whether the National pension system is a cause to worry for employees or is it just a fear of the unknown. A comparison is attempted between both old and new pension systems to gauge if there is a remarkable difference in benefits. Among the variables considered, it is found that the ROI and age of entry into the job exert the most influence on the pension amount. The other two variables, Government contribution rate and job level, have less impact. A case is formed by changing the allocation rate in pension and lumpsum fund to 50:50, which is currently 60:40. A change in allocation rate also positively impacts the pension amount, which is one of the study's implications. The study's outcome benefits the government, the investors and fund managers as they can imply them to make the new system more attractive and make the benefits at par with the old system.

Decoding the triad: Knowledge Management, IHRM practices in MNCs & Foreign Subsidiaries – A Systematic Literature Review (2006-2019

Prof. Munmun Goswami Dr.Amarnath Padhi Dr. Kavitha Venkatachari Dr. Naila Aaijaz

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 439-449
DOI: 10.47750/cibg.2023.29.01.032

In today’s world, with rapid technological advancement and the blurring lines of nationality, the recent generation entering the workforce employees are less restricted geographically, and more attuned to being a “global villager”. Managing such a workforce requires different HRM practices. As more and more organizations go international, their strategy gets modified, which in turn shapes the HRM policies and practices. Thus, to manage the global workforce, consisting of parent country nationals, host country nationals and many a times third country nationals, IHRM practices requires continuous upgradation. As employees are the epitome knowledge bearers, especially tacit knowledge, understanding the nuances of knowledge management and how it is being affected in MNCs and IHRM practices followed in them, has become key essential for sustainability and continuity of the organization. Hence, through critically reviewing the extant literature (2006–2019), the author addresses the above-mentioned issues and identifies possible areas of future research.

Development of the Modified Strategic Management Accounting Disclosure Index (MoSMADi) for Companies’ Decision-Making, Control and Monitoring of Business Strategies in Attaining Business Sustainability

Bernadette Josephine James, Corina Joseph, Roshima Said

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 450-469
DOI: 10.47750/cibg.2023.29.01.033

The paper aims to explain the development of the modified strategic management accounting disclosure index. The main purpose of strategic management accounting information is to support companies' decision-making, control, and monitoring of business strategies to attain business sustainability. The Modified Strategic Management Accounting Disclosure index which consists of 70 items aims to serve as a holistic and comprehensive checklist to evaluate the extent of strategic management accounting information disclosure on companies' annual reports. It is hoped that the modified strategic management accounting disclosure index would enhance the level of strategic management accounting information disclosure by companies as the checklist is developed based on international and national criteria to highlight the benefits of having the index. The purpose of developing this index is to provide a coherent framework to ensure business sustainability and the need for strategic management accounting information for decision-making, control, and monitoring of the company’s strategies in pursuit.

Brand Awareness of New Brands among Youths- An Overview

Mohit Goyal, Nandini Khanna, Mitali Sinha, Dr. Sharmiladevi J.C

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 470-482
DOI: 10.47750/cibg.2023.29.01.034

In developing countries like India, the youth population is drastically increasing and with it- is the growing consciousness, awareness, and interest in fashion brands. The results showed that Indian youth is most responsive to brands that utilize video, graphic, and influencer marketing. Furthermore, this group also values and shows great brand awareness towards brands that stand by a cause. New brands that engage and interact with this audience are also appreciated. Peer reviews are also crucial to this group and peer recommendations drive brand awareness and purchases.
The results showed that Gen Z primarily utilizes Instagram, and most brand awareness takes place on this platform as they are more receptive to ads on it. This generation also uses mobile devices for online shopping and browsing,signaling that new brands must pay close attention to developing mobile-friendly user interfaces.Generation Z in India is more open to modern western concepts like thrifting and gender-fluid fashion. However, this mindset shift is a relatively new phenomenon and is only present as firmly in some members of this group


Shaik Abdul Khadar Basha, Gopalasetti Sridhar, Pinjari Rafiq Basha, Dr. Subhadarshini Khatua

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 483-496
DOI: 10.47750/cibg.2023.29.01.035

A strong partnership in new vehicle retail management is a long-term commitment made by automakers and dealers towards mutual benefit. Manufacturers and dealers share a shared purpose in selling things,which makes everyone involved will benefit from a collaborative effort to sell a model automobile. This paper studies the aspects of trust that is built between the manufacturer and dealer which is affected by process integration, cultural understanding, and contract flexibility. The methodology followed was quantitative in nature in which cross-sectional data from the same manufacturing company dyad was employed. The findings of the research show a positive association between process integration with cultural understanding and contract flexibility and together these affect the trust that is built between the parties. 

An Analysis of Financial statements of State Bank of India from 2014 to 2019------


Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 497-519
DOI: 10.47750/cibg.2022.29.01.036

This article is about analysis of financial statements of SBI from 2014 to 2019.  The financial tools used are Common Size, Comparative, Trend and Ratio analysis. The objective of the paper is to find out and examine the financial performance of the biggest and sound bank in India.  The graphs and analysis made with some positive conclusions.

An overview of employee retention strategies & its impact on turnover of the employees

Dr. Neena PC, Dr. Dinesh N, Dr. Vinayak Anil Bhat

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 520-530
DOI: 10.47750/cibg.2022.29.01.037

Employees are the most valuable asset for an organisation’s success. Employee retention is a process where the organisation retains their existing employees for a maximum period of time or until a project is completed. This research paper focuses on what are the strategies used by the organisation to retain their employee, how effective is these strategies to retain their employees. The management has to consider the retention of their employees as a top priority, and hence, studying various factors such as work-life balance policies, work environment, proper recognition and reward, career growth, training & development, social interaction & support, compensation and other benefits are very crucial to examine the relationship between employee retention strategies and the employee turnover.
The research paper analysed about how these factors of various retention strategies will have a positive or negative impact on the employee’s turnover. The key findings of the study demonstrated on the most relevant strategies opted by the organizations, which will have a positive and negative impact on their employees which will lead to employee turnover.

Analysis of Review of Literature on Employee Retention Strategies of Higher Education Institutions in Bengaluru

Dr. Kiran Reddy Mr. Gourav Koundal

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 531-545
DOI: 10.47750/cibg.2023.29.01.038

The success of the most competitive companies throughout the world, including higher education institutions, lies in their highly skilled employees on which these institutions spend millions to retain them. Literature reveals the cost of losing best employees to be enormous - beyond monetary quantification. Also worth noting is that the loss of one competent employee to a competitor adds up to the competitor's advantage. The study analyzes literature review on employee retention strategies of higher education institutions. This paper aims to provide a selective literature review of articles published in the last decade on employee retention strategies. The review also found that this research lacked a theoretical underpinning and that more research studies are needed to empirically validate some of the key variables emerging in this area of research. The study concludes with a literature synthesis and recommendations for future research.

A Study of Impact of Behavioural Factors on ESG Investment

Dr. Charu Upadhyaya, Dr. Shebazbano Khan, Dr. Vishal Sandanshive, Mr. Gunwant Awasthi

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 546-553
DOI: 10.47750/cibg.2023.29.01.039

The main aim of the study is to analyze the behavioural factors affecting ESG investments in India.
Methodology: The study is based on primary data. Data is collected through a well-structured questionnaire. The respondents are drawn by means of convenient sampling method. The sample of 219 Respondents was collected for the study.
Findings: It is found that the Behavioral aspect is dependent on ESG factors.
Practical Implications: Through this study, it is expected to get significant result and suggestions which could benefit the investors.
Originality / Value: To the best of the authors’ knowledge, this manuscript is the only research which uses the Regression Model with reference to ESG in India

Employee Engagement and Productivity-Evidences from Higher Education Institutions of Telangana State in India

Damandeep Johar, Arijit Santikary

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 554-562
DOI: 10.47750/cibg.2023.29.01.040

There are significant researches on Employee productivity as one of the important management concept which is always considered as an important factor to achieve organizational success. Enhancing employee productivity in any organization is required significant amount of attention to understand the key factors that influence employee productivity. This study intended to examine the effect of employee engagement on employee productivity in business education sector. The dimensions of work engagement as vigor, dedication, absorption and career development were used in this study. The primary data using questionnaire were collected from 350 employees of higher education sector from throughout Telangana State by using online survey method. SPSS was used to analyze the collected data. The result indicated that work engagement had significant positive influence on employee productivity however, regression analysis confirmed that all the dimensions of work engagement used in the study does not have equal effect on employee productivity



Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 563-574
DOI: 10.47750/cibg.2023.29.01.041

The purpose of this study is to look at the relationship between people's beliefs about print advertising, their attitudes about print advertising, and their intentions to act on those beliefs. Attitude is also looked at in this study. It looks at how attitude affects the relationship between belief factors and consumers' intentions to act. The Four belief factors are Credibility,Informative ,Attitude ,Hedonic/ Pleasure and Informational Responses. The study finds that Credibility,Informative,Attitude ,Hedonic/ Pleasure and Informational Responses have positive influences on consumers’ attitude and behavioral intention.Consumers' behavioural intentions are positively influenced by their attitude, according to the findings.. The target population for this study was people who have experience in searching for exposure to print advertising before. The respondents were classified according to their age, gender,occupation.The questionnaires were distributed to the respondents through online survey and questionnaire tool, Google Form. Implication are also discussed.

Talent Management: Key to Organisation’s Success

Srikanth Dahagam, Dr Sameer Pingle

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 575-593
DOI: 10.47750/cibg.2023.29.01.042

Every organisation aims to be future fit and makes investments in various strategic areas which also includes Talent Management. There is always a tussle for grabbing the right talent in the talent-hungry environment. So there is always some pressure on the organization attract, evaluate, develop and retain talented workforce. Talent management is indispensable for survival and sustainable development of any organization.Talent management involves identifying the potential talents and preparing them for possible future roles in the Organisation. In the battle of talents, organizations should use Talent Management as a Strategic weapon, if talent has to be won in this battle. 

A Study on health issues related to the psychological impact of COVID

Rupa Paul, Rupsha Roy, Abhijit Pandit, Subhajit Basu Chowdhury

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 594-610
DOI: 10.47750/cibg.2023.29.01.043

India had undergone “lockdown” since March 25, 2020. The pandemic has resulted in many psychological impacts in the form of reduced level of patience, acute depression, increased level of violence, loneliness and abnormal behavior with friends and peer groups, loss of zeal and vigor etc. The urban life of Kolkata is not exceptional from that and lots of changes are there in between normal and new normal. Our present study emphasizes traces of these changes in the overall urban lifestyle of Kolkata. Moreover, the study will help to analyze the outcome which might have brought any behavioral changes in individual or any other health issues in post COVID period along with the impact on family members, including children. An online survey was conducted through Google questionnaire and based on the online survey data tables are prepared after quantitative analysis. The economic lifestyle of urban people of Kolkata has resulted in accommodation of new habits and practices in between the time of normal and new normal.

The Scenario of National Thermal Power Corporation Pre and post Disinvestments - A paired t test analysis

Mukesh Kumar Gupta , Gokul Acharjee, Abhijit Pandit, Harendra Kumar

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 611-621
DOI: 10.47750/cibg.2023.29.01.044

According to the global restructuring trend, the reform and restructuring process in the Indian electrical industry has been ongoing since 1992. This paper describes the current state of the Indian power industry and highlights the government's recent restructuring efforts and policies. Several essential parts of the reform agenda have been executed with differing degrees of success in various Indian states. A reorganization concept for UPPCL is offered. If necessary, this model may be implemented at the national level with appropriate revisions. Many developing and transition nations have implemented market-oriented reforms in their electric power sectors since about 1990. Despite extensive use of a uniform policy model, reform procedures and results have often fallen short of expectations. This study examines common elements of non-OECD electrical reform and reassesses reform programs and underlying assumptions based on a comprehensive literature analysis and case studies in Asia, Africa, Latin America, and Eastern Europe. In contrast to the sector-focused policy aims of deregulation in OECD nations, non-OECD changes are shaped by national fiscal crises, macroeconomic reforms, and lobbying by international lenders. It also emphasizes reform's reliance on recruiting foreign money and, as a result, its susceptibility to fluctuating international financial circumstances. A wide variety of non-OECD reform experiences show that a restricted emphasis on finance and cost recovery, when implemented rigidly, typically leads in poor outcomes. According to the study, strengthening reform would need a larger range of goals, such as service supply, public benefits, effective regulation, and social/political legitimacy. Reforms must, above all, be founded on realistic evaluations of national needs and capacities

Exchange rate, Investment, and Industrial Development: Revisiting their role in bringing Economic Growth to Pakistan

Dr. Ruqia Shaheen, Robina Anwar, Sadia kiran, Iqra Sarwar

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 622-636
DOI: 10.47750/cibg.2023.29.01.045

The goal of this study is to better understand how Pakistan's economic growth is influenced by factors such as investment, industrial development, and exchange rates. From 1974 to 2020, data from Pakistan of various have been used for the analysis. The empirical findings demonstrated a long-term relationship between the variables of the study using the Autoregressive distributed lag (ARDL) model in Pakistan. The performance of economic growth was observed to have a positive correlation with the labor force participation rate, and investments were observed to have a strong positive correlation with economic growth. According to the findings of the study, Pakistan should develop policies that align the exchange rate with the sector's actual demands to boost investment and economic growth. The policy must be based on a comprehensive understanding of both the various industry segments and the broader trends that affect them. According to conventional wisdom, devaluations of the currency are frequently used as development strategies. In the absence of accurate knowledge regarding how exchange rate fluctuations influence the sector and economic growth, policy intervention results in ineffectively low economic growth performance.


Komakshi Chandan, Arti Maini

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 637-646
DOI: 10.47750/cibg.2023.29.01.046

The purpose of this paper is to report certain factors which challenges women to take up leadership positions in HEIs. Although many studies examine women’s inclusion in the world, still there is a lack of studies regarding women in leadership positions in Indian Higher Educational Institutions. This paper aims at gaining an insight into certain organisational, societal and personal factors which challenges women to take up senior positions in HEIs
Design/methodology/approach-This research was done using semi-structured interviews with women academicians who are working in HEIs in India.
Findings- It was quite evident during the research that women in academics are somewhat excluded from various opportunities due to certain factors such as organisational, societal and personal factors. The majority of the participants in the survey did not believe that men are better at holding up top leadership positions in academia or any other organizations. The research results in this paper suggest that there are factors that women academicians encounter in HEIs and their impact on their career development.
Implications- This study looked into the perception of female academicians towards women inclusion in leadership roles in higher educational institutions. Overall, the interviews suggested that females experienced a number of challenges that could have an impact on their job obligations and ability to work in the HEIs.
Originality/value-This paper found the barriers to women’s advancement, especially in academic institutions.


Monangi Satish, Uday Kovuri, Rahul Kumar Goud, Dr. Subhadarshini Khatua

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 647-661
DOI: 10.47750/cibg.2023.29.01.047

The production and distribution of electric cars are gaining momentum as a direct result of contemporary environmental concerns. The year 2018 has fundamentally altered the way in which Indian manufacturers think about electric vehicles as superior replacements for gasoline-powered automobiles. The purpose of this thesis is to explore the variables impacting the commercial success of electric vehicles in India as well as the intention of consumers to acquire such vehicles. There are several aspects of the scenario, such as the regulatory environment, as well as personal and current psychological elements, such as attitude and perception, as well as societal acceptability and consideration levels, which all play a role in the choice of prospective automobile purchasers. The present body of literature on the subject of electric automobiles in the Indian setting will be the focus of this study, and its primary objective will be to provide new information in the area. This study will employ mixed methods to understand the customer buying intention towards electric vehicles. We will conduct the quantitative method first followed by the quantitative study. The quantitative study will help uncover the insights which we could have missed in the quantitative work. The data will be collected via the use of surveys that will be carried out with the aid of Google Forms, and then it will be analysed using an appropriate statistical test. The results of the study will enable us to comprehend the current scenario of customer buying intentions towards EVs in India and draw a conclusion based on it.