Print ISSN: 2204-1990

Online ISSN: 1323-6903

Volume 28, Issue 4

Volume 28, Issue 4, Winter and Spring 2022


INTELLECTUAL CAPITAL (IC) AND PROPENSITY TO MERGERS AND ACQUISITIONS (M&A) IN THE INDIAN PHARMACEUTICALS AND CHEMICAL INDUSTRY

Revathi C, Dr. V Kavida

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1-19

This study is intended to analyse the various Intellectual Capital(IC) components and other
firm specific factors which determines the M&A decision of a firm in the Indian
pharmaceutical and chemical industry. Binary logistic regression is used for testing the
various Intellectual Capital components such as Human Capital(HC), Structural capital (SC)
and Customer capital(CC) and firm characteristics like Firm size, Leverage and Return on
Asset on propensity to M&A in these high tech industries. The result shows that IC elements,
namely, HC, SC, and CC are the strong determinant of M&A propensity in the
pharmaceuticals and chemicals industry in India. In the pharmaceutical industry, the
companies which are having less HC (labour intensity) and high SC( R&D and patent ) and
strong CC( Marketing & distribution Intensity) are more tend to go for M&A. And acquirers
in the pharmaceutical industry are larger in size, and their firm performance also good. In the
chemical industry, the companies that have higher HC, higher Innovation Capital and higher
CC and less experienced companies have more probability of an acquirer. Similar to
pharmaceutical acquirers, these acquirers are also larger in size, and they have better firm
performance.

Customer Relationship Management in Indian Retail Banking Industry

Dr. Divya Kumar Agrawal, Ms. Lakshmi R, Ms. Ambreen Aisha, Ms. Lakshmi SN

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 20-29
DOI: 10.47750/cibg.2022.28.04.002

The prime objective of the research work is to develop a framework for Customer Relationship
Management Model (CRMM), applicable to Indian retail banks and to analyze the influence of
service quality on customer behavior with respective to retail banks. The results of the research
study reveal that there appears to be lack of awareness with the bank employees as well as
adoption of CRM packages available in the market. It is suggested that the successful
implementation of CRM package can be achieved only if the bank can create the right
environment, culture and attitude of the employee aiming to serve the customers in the best
possible manner.

Outcomes of Ethical Leadership: A Survey of Nursing Leaders with a Sequential Mixed Method Approach

Naveed Tariq

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 30-43
DOI: 10.47750/cibg.2022.28.04.003

The impacts of ethical leadership in nursing in Pakistani cultural and social environments
were explored in this study. The overall subject matter has two primary categories and numerous
subcategories. This study contributes to the string of research showing the importance of ethical
leadership and the consequences it has on employees and society. This study attempts to advance
current studies about ethical leadership to obtain insight into its present influence in the Hospitals.
While researchers have confirmed the relationships between leadership characteristics and employee
outcomes, there is a need for further research regarding ethical leadership and psychological wellbeing.
Based on the data gathered and the conclusions reached, it can be concluded that there is a high
correlation between ethical leadership and employee job outcomes. The study revealed three
employee-related outcomes: employee voice, employee well-being, and organisational commitment.
As a result of the data collected, it has been shown that the job-related outcomes are solely dependent
on effective management. Good management, on the other hand, can only be observed in the presence
of strong leadership. It is possible to conclude from these findings that ethical leadership is critical for
businesses because it assists them in maintaining internal harmony and employee involvement in the
pursuit of organisational objectives.

FARMERS’ PERSPECTIVE ABOUT THE QUALITY, QUANTITY, AND PACKAGING EFFICIENCY OF PADDY STRAW MUSHROOMS (Volvariella volvacea): A STUDY IN DIFFERENT ZONES OF ODISHA

Shreemanta Kumar Tripathy, Priti Ranjan Majhi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 44-54
DOI: 10.47750/cibg.2022.28.04.004

Nowadays, mushroom cultivation is one of India's most productive and profitable businesses and
encourages employment. It is getting popular gradually because, in a short time, it converts farmers' hard
work into a remarkable profit. Despite a favorable climate and low-cost labour, India has witnessed a
lukewarm response in its growth. At present, India's total production of mushrooms is 0.13 million tons. The
paddy straw mushrooms stand sixth among the mushrooms, biologically known
as Volvariella volvacea. These edible mushroom cultivated and consumed extensively in Asian continents all
throughout. Often these are available in fresh conditions in the regions they are produced. Still, their quality,
quantity, and packaging efficiency while reaching the customers is a significant concern for this sector's
profitability and sustainable growth. India is reported a lukewarm response in its development, so has
Odisha. A nondescript village, Kutenpadar in Odisha's Kalahandi, reputed for starvation death in the '80s, is
now a role model for socio-economic growth and women empowerment. However, scientific understanding
still has a long way to go! The current study was conducted via questionnaire among farmers in four zones of
Odisha. To infer the zonal variation of Odisha in terms of quality, quantity, and packaging efficiency,
rigorous statistical analysis such as significance test, ANOVA, and post hoc testing were used. The four zones
have considerable differences in quality, quantity, and packaging efficiency, with packaging efficiency being
the main reason.

Internet usage and economic development : Evidence from a Panel Data

Dr.Chandrabhanu Das, Dr.Rooplatha Nanga

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 55-64
DOI: 10.47750/cibg.2022.28.04.005

The advent of internet and telecommunication technology has led to the emergence
of digital footprint around the world. Subsequently there have been studies linked to internet
usage and socioeconomic development. The difference in internet usage among different
countries has also been identified as digital divide. Policy makers and government are
concerned about internet and telecommunication usage as drivers of digital economy for
sustainable development goals. However, not all countries are similar in their level of internet
penetration and usage of advanced technologies. Socioeconomic barriers prevalent in different
countries may prevent much of the population engagement in different information and
communication technologies. Therefore it becomes imperative to study from a wider
perspective whether the economic development of nations influence the usage of digital
technologies.
This paper examines the impact of different economic development indicators on internet
usage by applying different panel data analysis methods. The economic indicators evaluated
here are GDP growth, proportion of salaried workers, unemployment levels, broad money,
import of technology equipment, capital growth, mobile subscription, employment and
income levels. All the factors except capital growth are having statistical significance with
proportion of internet usage. Further, at different income levels the proportion of salaried
workers has a significant influence on internet usage. The study reveals the importance of
economic development in improving the digital footprint among different nations.

A STUDY ON SOCIAL MEDIA MARKETING: A STRATEGIC TOOL TO ANALYZE CONSUMER BUYING BEHAVIOUR DURING THE PANDEMIC

Ms Tejaswini S, Ms Brinda M

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 65-72
DOI: 10.47750/cibg.2022.28.04.006

Social media has been broadly used to search for data and have hypnotised the population to
assemble data concerning COVID pandemics from various perspectives. During this
lockdown, individuals are constrained to stay at home and social media has maintained care
and upheld mindfulness and pandemic updates. On this note, social media marketing has
been a significant subject of conversation during this pandemic. Social media marketing is an
amazing route for associations to arrive at prospects and customers. The most prominent and
more associated with people is utilizing social media networks, the less complex it will be for
the organization to achieve every other promoting objective on the rundown. Today, more
than later in continuous history, social media platforms have become the basic wellspring of
information beating print and other computerized media stages. The persistent COVID-19
pandemic influences each part of our lives, from how individuals contribute their energy,
search, find, and buy things, to the way organizations, brands, and sponsors/advertisers
broadcast and promote their products or services. At the point when people began
contributing more energy at home, due to pandemics, they furthermore began using the web
more, which achieved an abrupt extension in web-based media engagement. Keeping this as a
focus, the current study shows how well social media marketing can help analyse customers’
buying behaviour, especially during this great pandemic.

Anamolies in Indian Stock Market

Dr Chand Tandon

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 73-90
DOI: 10.47750/cibg.2022.28.04.007

The efficient-market hypothesis (EMH) is unique and necessary economic and money
hypotheses that are tested over the past century. Because of many abnormal phenomena and
conflicting proof, otherwise referred to as anomalies against EMH, some intellectuals have
questioned whether or not EMH is valid, and has substantial proof of anomalies, so several
theories are developed to clarify some anomalies. This review is helpful to Intellectuals for
developing up-to-date treatments of monetary theory that EMH, anomalies, and behavioral
Finance underlie. The review is additionally useful to investors for creatingselections of
investment merchandise and methods that suit their risk preferences and behavioural traits
foreseen from behavioural models. Finally, when EMH, anomalies and behavioural Finance
square measure wont to justify the impacts of capitalist behaviour on stock value movements,
it’s priceless to policy manufacturers, once reviewing their policies, to avoid excessive
fluctuations available markets.

IMPACT OF MOTIVATION THEORIES ON EMPLOYEE’S PERFORMANCE W.R.T SELECTED MANUFACTURING INDUSTRY

Maddukuri Maheswara Vishnu Sai

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 91-111
DOI: 10.47750/cibg.2022.28.04.008

Management has a crucial part to play in helping people find work that is more enjoyable and
rewarding for them, as well as in ensuring that the motivation of employees is aligned with
the goals of the business. This is a challenging endeavour because of the many different types
of people that work in modern companies. The things that individuals value and the things
that are gratifying to them are influenced by a variety of variables, one of which is the various
cultures to which they belong. This research takes the point of view of a manager and seeks
to get an understanding of what motivates individuals, what impacts them, and why they
continue to engage in certain behaviours. The motivational levels of the organization's staff
members will also be investigated as part of this research.

Customer Satisfaction on E-Banking Services with Reference to SBI, Bengaluru City

Mr. C B Gopinath, Mr. T Sivakumar, Mr. Murali . V

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 112-120
DOI: 10.47750/cibg.2022.28.04.009

E-Banking is your personal banking service on the Internet, protected with bank identifiers. It isavailable
anywhere, anytime. E-Banking allows you to pay invoicesto Finnish andforeignrecipients easily and
securely. 150 respondents wereselected and met in thestudy. As regards data collection, a standard
Questionnaire withquestions was prepared by theresearcherand given to thecustomers ofSBIbranches in
Bengaluru city. This study iscarried for a period of 12 months from April 2021 to March 2022. Study
finds that there are significant relationships between Age, Qualifications, Income, and usage of ebanking
and overall satisfaction of the e-banking. In Anova analysis finds that there is no significant
difference in performance, services and age of the customers.

A SYSTEMATIC ASSESSMENT FOR INVESTIGATING THE DESIGNED ATMOSPHERICS, ATTITUDE, BEHAVIOURAL IMPACT AND ITS RELATIONSIHPS IN RETAIL ENVIRONMENT. (WITH RESPECT TO RELIANCE TRENDS, BANGALORE)

Dr. KUCHI SRINIVASA KRISHNA, Mr. VENKATA RAO. VALLURI

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 121-137
DOI: 10.47750/cibg.2022.28.04.0010

Consumer shopping experience depends on their mood which could be impacting on all
decisions that they take to the situations influence their current choices, particularly in the
retail industry. India has occupied the fifth-largest global destination in retails space. The
research investigates that how atmospherics, behavior and attitude are impacting the sales of
a retail outlet with reference to visual merchandising. To know which factor has influenced
the most in the sales and to know which factor has loaded more. The factors we took in the
study are store display, window display, color and lighting, behavior, attitude, and purchase
intention/sales. Henceforth the researcher made a modest effort to find the impact of
Atmospherics, Attitude, Behavioural Impact and Its Relationships in Retail Environment

School Principals’ Distributed Leadership Style,Teachers‘Job Satisfaction and Organizational Commitment in a Lowincome and Underdeveloped Country

Ahmad Tariq

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 138-169
DOI: 10.47750/cibg.2022.28.04.0011

This research article investigates the effects of school principals' distributed leadership style on
teachers' job satisfaction and organizational commitment in a low-income, underdeveloped
country. Data was collected from 650 school teachers working at 65 conveniently selected
private secondary schools in Kabul, the capital city of Afghanistan. Statisticalprocedures such as
descriptive statistics, reliability, validity, goodness of fit, and SEM were utilized to analyze the
data quantitatively. The analysis results showed that principles distributed leadership style
significantly affected teachers’ job satisfaction (Beta = 0.425, t = 12.142) and organizational
commitment (Beta = 0.387, t = 9.439) in private schools in Afghanistan. In addition, the results
indicated that organizational commitment mediated the relationship between distributed
leadership and teachers’ job satisfaction (Beta = 0.142, t = 7.474). The results also suggested that
teachers’ work experience positively influenced their level of commitment and job satisfaction,
while their agehad no significant impact on the mentioned variables

An Empirical Study on Work Life Balance among Women Teaching Staff in Private Colleges,Bengaluru

Mr. C B Gopinath, Ms. Mamatha G, Mr. SridharM

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 170-177

The purpose of this study is to assess the work-life balance of female teaching staff in private
degree colleges in north Bangalore, Karnataka. Furthermore, this study assesses the level of
work-life balance among female teaching staff members and examines the impact of various
socio-demographic characteristics on their work-life balance. A total of 112 samples were
chosen, and data was collected using the questionnaire method, with the data analysed using a
social science statistical software (SPSS). According to the study's findings, more than half of
women teaching staff members have a good degree of work-life balance, while more than a
quarter of women teaching staff members have a low level of work-life balance. According to
the findings, there is a statistically significant link between women teaching staff members'
monthly pay and work-life balance.

A STUDY ON CHALLENGES AND FUTURE OF NEOBANKS IN INDIA

UMME ASMA, JOHNSY MARY JOHNSON, GISA GEORGE

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 178-196
DOI: 10.47750/cibg.2022.28.04.0013

The financial industry embraces digital services in every aspect of its operations as the globe
enters the digital age. To a large extent, customers in financial institutions and banks
increasingly rely on digital services. A neobank is a financial institution that is solely
accessible online. Compared to typical banks, neobanks tend to have limited
functions.Neobank’s services are centeredon the customer’s needs and are supported by
cutting-edge technology. The Neo bank uses an Application Programming Interface (API), a
computer-based programming language that makes it possible to link together different
software applications.Neobanks cater to a younger, more tech-savvy demographic familiar
with making electronic payments. The banking industry’s future lies with Neobank.
Customers and traditional banks can now seamlessly conduct their business thanks to a
variety of services provided by the platform.The digital revolution is here to stay. Investment
in enabling technologies is expected to rise significantly in the post-pandemic world.

INFLUENCE OF TECHNOLOGY AND IT’S IMPACT ON URBAN MIGRATION PRODUCTIVE CAPACITY

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 197-212
DOI: 10.47750/cibg.2022.28.04.0014

Innovative technology creates new ways that have developed integrity and complexity. In the current scenario with active drive, the Fourth Industrial Revolution builds on the Digital Revolution, representing new ways in which technology becomes embedded in decision making. With new waves, sustainable economic development needs to be relooked. Where does India stand, in its development of human capital? Has skill development grown with technology, if not, is there any scares to Indian sustainable growth with human capital. Technology and globalization are significantly changing work. Has technology boosted productivity? Should Techeconomics use information economics blend for productive sustainable goals? To investigate these issues firstly, stages in the technology revolution is looked upon to recall shocks. Trends in urban population, migration stock, is analyzed and thirdly, technology facilitators, labor force, devices, and broadband subscriptions are analyzed. Also, India's export of services relating to information and communication is taken into account. Does theory indicate technology has expanded production capacity, however, traditional economic theory and law do they hold relevance today with static technology assumption? Various production laws have developed theory assumptions with absolute static technology. With progress in technology. Indian urban population, in its, technology innovation has acknowledged as passive adapters and an attempt to find and explore innovation is of little attempt. The paper would like to find, if there are very few able-bodied minds that have impacted productive capacity while rest are passive adapters. Penetration has raised scope for the export market, rather a perception is sliding due to indifference and trade-off mindset of the labor force.

TQM Practices and Quality Management Performance - A Case Study onIKEA, Bangalore City

Mr. JOSWA STALIN S, Mr. Sujay C, Mr. P.SwethaVardhana Rao

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 213-222
DOI: 10.47750/cibg.2022.28.04.015

Total Quality Management (TQM) is a process that enhances the continuous development
ofproductsandservicequalitytogetcustomersatisfactionandpromotetheproductivity.Quality
management is managing all the activities which determine the quality policy andhow
implementation by the quality planning and quality assurance.Ithas abig role toimprove and
develop the performance of the organization. Therefore, this study investigatesthe effect of
quality management practices on company financial performance. This researchused both
qualitative and quantitative approaches such as literature review and questionnaire.There are
about 53 respondents from IKEA Company;Bangalore City had participated in thisstudy. The
questionnaire is used to understand the perspective of employees regarding theimportance of
quality management practices on company financial performance. This
studyidentifiedthreemainpractices:management,infrastructure,corepracticesandtheirrelationship
with the company financial performance. The hypotheses test results confirmedthat there is a
positive relationship between the quality management practices and
companyfinancialperformance.

TQM Practices and Quality Management Performance - A Case Study onIKEA, Bangalore City.

Mr. JOSWA STALIN S, Mr. Sujay C, Mr. P.SwethaVardhana Rao

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 213-222

Total Quality Management (TQM) is a process that enhances the continuous development
ofproductsandservicequalitytogetcustomersatisfactionandpromotetheproductivity.Quality
management is managing all the activities which determine the quality policy andhow
implementation by the quality planning and quality assurance.Ithas abig role toimprove and
develop the performance of the organization. Therefore, this study investigatesthe effect of
quality management practices on company financial performance. This researchused both
qualitative and quantitative approaches such as literature review and questionnaire.There are
about 53 respondents from IKEA Company;Bangalore City had participated in thisstudy. The
questionnaire is used to understand the perspective of employees regarding theimportance of
quality management practices on company financial performance. This
studyidentifiedthreemainpractices:management,infrastructure,corepracticesandtheirrelationship
with the company financial performance. The hypotheses test results confirmedthat there is a
positive relationship between the quality management practices and
companyfinancialperformance.

FREEDOM OF POLITICAL EXPRESSION IN PAKISTANI NEWS CHANNEL

Andeel Riaz, Dr. Deeba Shahwar, Syed Muhammad Wafaur Rahman, Syed Zain Ul Abidin

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 224-246
DOI: 10.47750/cibg.2022.28.04.017

Only in an encouraging climate will the media be able to play a positive role in democracy. They
require the essential abilities of detailed reporting that a modern democracy requires. There
should also be a structure in place to ensure that they are responsible to the public and uphold
moral and professional standards. Media independence is ensured when media organizations are
monetarily independent of media owners and the state and function in a competitive atmosphere.
The media should also be accessible to as broad a cross-section of society as feasible. Efforts to
assist the media should focus on strengthening press rights, increasing media liability,
developing media capabilities, and democratizing media access. This theory suggests that media,
and in particular television channels, develop the ideas of the people. People who spend more
time on television, it tends to be their main source of information. Therefore, the population of
present study consisted of all the female and male who study in universities. Four universities
selected for the collection of data and the survey sample comprises a total of 120 respondents, 30
respondents taken from each university. The findings of paper indicate that most people rely on
electronic media for political news. It influences people’s perceptions and they are becoming
politically aware by electronic media especially by the news channels.

Turkish-German Trade Relations 1993–2005 A.D.

Asst. Prof. Dr. Ahmed Mahmood Alaw Al-Samarraie, Asst.Prof. Dr. Mohammad Hamzah Hussein, Asst. Prof. Dr. ManhalElham Abdel

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 247-253
DOI: 10.47750/cibg.2022.28.04.018

The Turkish-German relations enjoy strong common interests between the two parties, especially in
the economic field, as the Turks consider the presence of the Germans important in their economic
strategies, in addition to being Turkey's gateway to rapprochement with the European Union .
Common interests prompted both countries to seek to overcome the political tensions that
sometimes arise between them. Germany has worked hard to maintain the exports of German
companies to Turkey at a high level, while the Turks are seeking to continue the activity of their
industrial sectors in supplying Turkish exports to Germany, as well as benefiting from German
investments presented to the Turkish economy.

Islamic Identity in Turkey's Orientations towards the European Union 1992-2004 A.D

Asst. Prof. Dr. Mohammed Hamzah Hussein, Asst. Prof. Dr. Ahmed Mahmood AlawAl-Samarraie, Asst. Prof. Dr. Lubna Riyadh Abdul Majeed

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 254-268
DOI: 10.47750/cibg.2022.28.04.019

Turkey's membership in the European Union is one of the most historical and decisive
events in the construction of the social, economic and political structure of Europe. It is clear
that Turkey is not a strong candidate like the others. Turkey is challenging the European
system in order to be a part of it.
Ironically, this challenge is as much cultural as it is political for Europe, which is more and
more preoccupied with its identity, its borders, and its future. The opening of membership
negotiations has alarmed the Europeans, prompting intense and unprecedented debates within
the corridors of the European Parliament. The Muslim Turks, on the threshold of the
European Union, are once again being imagined by turning back to Ottoman history and
memory.
Although EU membership is a political issue. But in the case of Turkey, discussions show
that he is beyond politics. It seems that the Europeans are convinced that Turkey is a mirror
of the cultural and religious heritage of Europe, and this has sparked an existential reflection
on nature and identity thanks to its close interest and active presence at the local and
European levels. European Christian churches are among the actors most participating in
these discussions in a highly secular Europe Since religion should have nothing to do with
politics, what kind of position or role should churches assume? Has religion returned to the
new Europe? This paper aims to look at how "Christian Europe", which has historically led
the hostile response to Muslim Turks, is now in a position to integrate Muslim Turkey into
the European Union.

Investigating the factors influencing the Purchasing Decision of Customer

Tanveer Ahmed Khooharo, ShahnawazTunio, Azad khatyan, Suhrab Khan Bhutto

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 269-282
DOI: 10.47750/cibg.2022.28.04.020

Theobjective of our research is to study the impact of the factors which affects the
purchasing decision of the customers especially in automobiles.Survey using simple random
sampling was done at Lahore to customers whose age is round about 18-65 years old. 200
respondents had filled the questionnaires at the sampling location out of which response rate was
92% and 85% of data were reliable. The strength of the relationship between the variables and
their normality assumption was met in the correlation analysis.The conclusion derived from this
researchwill provide a platform to automobile makers of Pakistan; so that they will
understandthe consumerbehavior in Lahore and how it affects the purchasing decision of a
customer.

Employee Job Satisfaction and Organizational Performance: A study on Manufacturing Sector in Bangalore

Ms.Hemalatha S,Mrs. JanakiBai S, Mr. ArjunSheka K

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 283-291
DOI: 10.47750/cibg.2022.28.04.0021

In this study, we take a hard look at how contented workers' attitudes in the workplace affect business
outcomes for both big and medium-sized manufacturers. It emphasises that happy workers are more
productive and efficient in the workplace. According to the study, a happy worker is one who
appreciates his or her position in the company. On the other hand, a negative outlook on the job is
indicative of an individual who is unhappy in his position. The motivation behind this examination is to
decide if there is an observationally provable connection between job satisfaction and organizational
performance and if so, what direction and strength does this relationship take among employees working
in the manufacturing sector in Karnataka. Ten firms from both major and medium-sized industries were
chosen as the basis for the empirical study, and a total of 155 workers were polled. According to the
results, there is a little however critical connection between representative work fulfillment and
hierarchical execution. The results of the study showed that employee happiness had a greater impact on
business success than had business success on employee happiness

India’s National Solar Program: National Objectives Versus International Commitments

Dr Savita Gautam, Dr. Komal J Khattar, Kriti Gautam Bhattacharya

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 292-299
DOI: 10.47750/cibg.2022.28.04.022

The Central and State Government of India are giving a lot of focus on promoting solar
power for the growing energy needs of India. To pursue the aim theNational Solar Mission
named as JawaharLal Nehru Solar Mission was started in 2010. The Solar Mission projected
that by 2022, It should provide 100 GW solar capacity. India aimed to be among the top five
solar markets in the world.It is expected that India will become the third largest solar market
across the globe in 2017

Diversity ‘Phyllophyte’ in Institutions of Higher Learning

Dr Majaha Ndlovu

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 300-313
DOI: 10.47750/cibg.2022.28.04.023

An exciting debate about diversity management, a subject of increasing interest over the last four
decades in the business context, is even more relevant to institutions of higher education where
diversity is present both in the supplier and customer side. The paper argues that the instrumental
rather than normative argument that is presented in it will be based on the business case for
diversity. Ordinarily the business case approach sees as a business opportunity and a means but
not an end to attaining competitive edge making it possible to build creativeinstitutions (Cox &
Blake, 1991; Pitts & Jarry, 2007).The paper further interrogates in nature-exploring diversity
Management practices as embraced by institutions of higher learning, with special attention paid
to Botswana context. The investigation employed dedicated focus group interviews, in-depth
interviews and study of existing literature on diversity management. The adoption of
triangulation meant that weaknesses and strength of each method offset the other solidifying the
study findings. The paper also highlights the existing status quo in terms of diversity
management in institutional contexts and further consolidates existing knowledge on diversity
cultures across and within institutions. It further opens up an open –minded approach to dealing
with unrelated and related aspects of work socially, economically, religiously and otherwise. The
paper has just been written just when the COVID 19 pandemic effects and debates are ongoing.
The findings of this paper have significant practical and research implication for scholars,
academics, practitioners, policy makers and general populace. Given the fact that as individuals
we construe meanings based on our values and beliefs the creation of an organizational culture
which values diversity may rely on not only a shift in attitudes but an examination of underlying
values.

Auditing New approach of Credit loss for Financial Institutions in The Audit Data Analytics Era: A field Study in Egypt

Mohamed Shaaban Ibrahim, Rana Mahmoud Abdou

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 314-362
DOI: 10.47750/cibg.2022.28.04.024

Purpose-The main objective of the study to propose Audit Data Analytic Tools (ADA)
to develop the role of the External Auditor in enhancing the communication of the
Expected Credit Loss (ECL) estimate as a very complex and subjective item of Critical
Audit Matters (CAMS) of the New Audit Report.
Design/methodology/approach- The study depends on uses of the field approach
through a questionnaire distributed by the researcher to academic staff members of
some selected universities and the audit professionals whether the internal auditors in
banks listed and controlled by the Egyptian central bank & the external auditors
registered in the financial regulatory authority of the big auditing firm in Egypt with
expertise in the banking industry sector ( i.e Pwc, KPMG ,Grand Thorton ,EY) to test
the relevance of the proposed framework for CAMS communication.
Findings-The findings of the study show the significant importance of ECL i.e.,CAMS
Communication to the financial statement users as it promotes the user to the audit
report and finally improves the understanding and relevance of the related financial
statements. Thus,When the CAMS disclosures in the audit report are provide, investors
may be more confident that the auditors have determined and appropriately addressed
the most highly risky assertions in the financial statements which reflect on the audit
quality.
Originality/value-This study contributes to the audit literature by proposing a suitable
Audit Data analytics tool (tools) to develop an independent estimate (i.e. Point of
estimate) for the new ECL as a very complex and subjective CAMS item in order to
stand on its reasonableness by the external auditor. As well as proposing the relevant
form for communicating such information as a CAMS in the l audit report.

Women Self Help Groups- A way forward for sustainable livelihood.

R. Meena Kumari., S. Anandhi., Vaishali Mahajan, K Rajagopal

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 363-371
DOI: 10.47750/cibg.2022.28.04.025

SHGs (Self Help Groups) are a widespread mechanism for women development especially in rural areas by
solving their problems at the grassroot level. In order to facilitate livelihood opportunities for women, these
SHGs play a substantial role. In this study, an attempt has been made to assess the impact of Institutional
support, Marketing strategies adopted by the group members to sell the product, and the Empowerment level
among the members of women SHGs on Sustainable Livelihood activities. A structured questionnaire was
prepared in the local language, data was collectedfrom Sivagangai, Ramanathapuram, and Pudukottai districts
in Tamilnadu. The samples chosen for the study were around 150 members from different women SHGs.
Data was processed using the SPSS package.One-way ANOVA, Multiple Regression and Pearson Correlation
were used to analyze the data obtained. The study concluded that there is a significant relation between
Sustainable livelihood and Institutional support, Marketing strategies and Women Empowerment. It was also
found out that the number of SHG members and the number of years the SHG group has been formed
significantly influences Sustainable Livelihood, Institutional support, Marketing strategies, and Women
Empowerment.

TYPES OF CONSUMER BUYING BEHAVIOUR

Mr. Ramesh Kumar, Dr. Ishvinder Singh Ahluwalia ,Dr. DeeptiDabas Hazarika ,Kuldeep Kumar, Manjeet Singh, Prof. Chinmoy Goswami

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 372-378
DOI: 10.47750/cibg.2022.28.04.026

Impact on consumer behaviour plays a very important role on the success of a product. All marketing efforts are directed towards influencing the consumer and for that marketer go for analysing different aspects of consumer behaviour and factors which influence their buying decisions. The purpose of study was to understand consumer, his buying behaviour and factors influencing his decision-making process. Introduction Consumer who is considered the king has always gathered the attention of a manufacturer. The needs of consumers are taken care of and products created which satisfy the consumer. Consumer behaviour is the reaction or response towards different products or companies. While taking a buying decision he goes through a proper survey to get all information regarding the product like the options available, benefits provided, company manufacturing it, benefits he gets and many more. The objective of the marketer is to present the product in a way that it can attract the consumer and convert him to a loyal customer. Marketer can anticipate the consumer reaction to their marketing strategies only if they are able to understand the motive of consumers which influence their behaviour (McKenzie, 1992). Consumer behaviour is formed by the personal experience, impact of social groups he has interaction with, services provided by the company, company background and companies goodwill. When a consumer goes for buying a product the impact of his peer group, experience, knowledge about the product and its alternatives, company history and most importantly the need satisfying capacity of the product play important role in decision making process.

E - COMMERCE AND TAXATION

Dr. PrachiBeriwala, Dr. G. Sowmiya ,Dr. Prashant Gupta

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 379-387
DOI: 10.47750/cibg.2022.28.04.027

Obaidat, M. S., & Lorenz, P. (2016). Short form of electronic commerce is e- commerce, it is a type of innovative business model where individual or group or a firm can buy and sell on electronic network with support of internet. Another name of e-commerce is online commerce, web commerce, e-retail, e-tail and e-comm. But e-tail refers to any transactional processes around retail.

A Study on Organizational Citizenship and Job Satisfaction in India's Hotel Industry

Shashi Kant, Saumya Singh, Hitendra Singh Chauhan, Deepali Indora, Sapna Kaintura

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 388-406
DOI: 10.47750/cibg.2022.28.04.028

In many regions of the India, finding and keeping skilled staff is a major issue in the hospitality business. As a result, job happiness is becoming increasingly crucial for the long-term development of the work force and its ramifications for regions and destinations. As a result, the goal of this research is to better understand the elements that influence job satisfaction.. An online questionnaire was used to examine 116 employees on various areas of job satisfaction. According to data analysis, the most essential variables for job satisfaction are a positive relationship within the team, Shift timing and working hours, personal growth chances, fair pay and promotion policy.  The findings point to crucial topics and directions for further job satisfaction research. For practitioners, the study provides useful information on how to promote employee job satisfaction in a long-term and effective manner.

DETERMINANTS OF GREEN PURCHASE INTENTIONS–EMPIRICAL ANALYSIS WITH REFERENCE TO HYDERABAD,INDIA

Dr. V. SravaniChari

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 407-413
DOI: 10.47750/cibg.2022.28.04.029

Increasing knowledge on various environmental problems among consumers has led them
tomove towards the path of sustainable consumption. As a result, attention towards the
“greenaspect”ofproducts,aswellastheireffectsonEarthhasgainedprominence.Ontheotherhand,c
oncerntowardshealthisbecomingoneofthepriorconcernsofconsumers,makingthemadopta
healthy lifestyle, which is being showcased in the form of purchasing and consuming
greenproducts. The objective of this paper is to studythe individual’s attitude towards
greenproducts, health consciousness andsocial influence on consumer green purchase
intentions
oforganicfoodproductsamongtheconsumersofHyderabad.Thestudyisconductedbycollectingqu
estionnaires from the consumers visiting organic stores for buying organic food products.The
samples collected were 200for conducting the data analysis. The statistical tools used inthe
study are Correlation,Factor analysis, Multiple Linear Regression Analysis. Attitudetowards
green products emerged as a predominant factor, positively influencing the
purchaseintentions of individuals. The findingsdepicted that green market is in evolving stage
indeveloping countries like India and opens an avenue for marketers to exploit the
opportunities available ingreen marketindustry.

Domestic violence against women during the period of COVID-19

Vilca Mamani Andrés,García Castro Erika Beatriz, Ernesto Calancho Mamani, Enríquez Mamani Vitaliano, Edson Apaza Mamani

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 414-427
DOI: 10.47750/cibg.2022.28.04.030

Thearticleassessesdomestic violence against women during the non-COVID-2019 period and
duringconfinement-2020, in Perú. The Logit model was used with 54,679 women. The probability of
psychological violence in the study period was 45.6%, this probability increased by 2.1% during
confinement; the probability of physical violence was 31.6%, with an increase of 2.2% during the
pandemic, while the probability of sexual violence was 37.8% with a further increase of 5.6% during
the COVID period. With enforced social isolation, domestic violence was higher because women
spent more time at home with their spouses and was exacerbated by limited access to VAW services,
domestic violence was higher among women in socially vulnerable situations and considered to be
natives and with children under five years of age.

DIGITAL TRANSFORMATION BANKS IN INDIA: IMPACT ON EMPLOYEE WELL-BEING AND WORK ENGAGEMENT

PothugantiSanjeeva Kumar, Dr. PorikaRamlal

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 428-442
DOI: 10.47750/cibg.2022.28.04.031

Digitalization is the “process of moving into digital business” refers to digitalization. Digitalization has changed the working environment, systems, and processes of operations in the banking industry, this research purpose is to understand the impact of digitalization of the banking industry on employee well-being and their work engagement in the Indian top private sector banks, a qualitative research design was used with semi-structured interviews. The results of the research are highlighted that digitalization and its associated factors havea strong and remarkable influence on employee well-being and work engagement majorly in a positive way, however, the negative aspectsof digitalization like digital skill gap, psychological support for employees in the digital environment, pressure on employees due to speeding up the business processes. This research will help banking industry to understand the employee’s perspectives and views in the highly competitive environment in the banking industry in an emerging economy like India.

A CRITICAL ANALYSIS INTO THE EMERGENCE OF AUTHENTIC LEADERSHIP AND ITS IMPLICATIONS UPON ORGANIZATIONS

Mruthyanjaya Rao Mangipudi, KDV Prasad

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 444-452
DOI: 10.47750/cibg.2022.28.04.032

Leadership entails creating an environment in which people feel safe and empowered enough to express unpopular opinionswithoutfearofrepercussions.Thepurposeofthispaperistoexploreaboutauthenticleadership,itsmeaning, theprocessofbecomingauthentic,theimpactofauthenticity,thecircumstanceswheretheleadersnotbetooauthentic, and why certain habits are not necessary for good leadership. The author considered heavily secondary data in formulization of the philosophy including certain surveys, reports, interviews conducted by prominent entities, and his personal past work experiences in terms of case study, adjoining the Indian Hindu mythology, too to provide a better perspective that revolves around authenticity and its significance. Despite the fact that authenticity fosters healthier and stronger connections with customers, people, investors, vendors, and other ecosystem stakeholders, the participantsidentifiedspecificpersonalitycharacteristics(suchassarcasmoranger)astheleadingcausesofworkplace unhappiness.Itisnotworthdevotingenergytocontinuallyself-monitoringone's(leader’s)ownbehaviourinorderto ensure that it is under control. When someone attempts to be completely authentic, there is a dark side. Authentic leadershipcansometimesbeawfulleadership.Thepapermaintainsthatauthenticleadershipisallaboutenablingand empowering the people around. Before being authentic, it is pertinent to think of the motivations for disclosures; whether the leader has authority to talk about the subject matter; whether the leader is meaningful by sharing such facts.

ROLE OF EMOTIONAL INTELLIGENCE IN FACILITATING INTERPERSONAL COMMUNICATION AND STRENGTHENING RELATIONSHIP

Sanjay Sunny, Dr.M.Salathiyan

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 453-462
DOI: 10.47750/cibg.2022.28.04.033

Higher emotional intelligence is necessary for both managers and employees in an organisation because it helps all the individuals in an organisation to control individual emotions in operation management activities. This emotional intelligence is necessary because it brings flexibility and reduces the chances of workplace stress. As a result, the individuals can understand the situations of other individuals in the workplace quite effectively. This is necessary to maintain a friendly and peaceful workplace environment. Strong emotional intelligence not only facilitates good communication approach, but also helps organisations to maintain strong relationship between the management professionals and employees of an organisation. 

FINANCIAL INCLUSION AN ENABLER FOR GROWTH IN DIGITAL INDIA: ANEMPIRICAL APPROACH

Gazal Sharma, Dr. Monika Mathur

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 463-481
DOI: 10.47750/cibg.2022.28.04.034

Purpose: An inclusive financial system is essential for absolute growth of a nation. The purpose of the study is firstly to examine the key trends in growth of Mobile banking in India for the last decade (2010-2020). Secondly to determine the key enablers for Financial inclusion in digital India and to analyse the relation between Financial inclusion index and Average rate of growth of real GDP in India
Design/Methodology: The study is based on complete secondary data and it has been collected from official government databases such as RBI, NPCI, World Bank, Global Findex Databases, PMJDY, NSFI etc. The research methodology is descriptive research design. The collected data are analysed using statistical tools such as Graphs, Tables, Correlation and Ordinary Least square  inEviews 12.
Findings: The study provides insight on the trend of Digital financial inclusion policies in India. India has received greater advantages from the Jan Dhan and Mobile Banking policies throughout the past few years. The study concludes thatin order to create a sustainable environment for the end users there is a need to encourage the regulators, the telecom service provider and the financial institutions.
Practical Implication: Financial inclusion and mobile Banking in any growing economy synchronizes with each other. This paper studies the coordination between the two although both are expanding in India. There is a need of customer centric approach as far as technological growth is concerned. The findings of the study may further help to nourish the ongoing procedure and policies of the two schemes and may upgrade the standard of Digital India.
Originality/Value: Financial inclusion has been more widely acknowledged as a key contributor towards socio-economic development and Digitalization has become significant for Indian Banking sector. The revolutionary combination of the two major initiatives leads to greater social cohesion and shared economic growth. The paper has also focusedon retail payment systems of USSD portal based M-Banking which is led by the National Payment Corporation of India.

GREENING HOSPITALITY HUMAN RESOURCE: A SYSTEMATIC LITERATURE REVIEW

Parul Choudhary, Amit Datta

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 482-503
DOI: 10.47750/cibg.2022.28.04.035

Green human resource management (Green HRM) is a well-accepted norm in institutions that promote and practice activities for the conservation of the environment to support ecological balance. This study is the first attempt to explore the Green HRM ecosystem in the hospitality industry. Systematic literature review of publications in Scopus-listed journals has been the base methodology used to tie conceptual strings between the constructs by evaluating literature with respect to the hospitality industry. The paper adds a detailed conceptual framework to existing Green HRM literature and lays a foundation for future research agendas in Greening human resource management in the hospitality industry .

Factors influencing Nigerian Farmers’ Adoption of Solar Water Pumps for Agricultural Application.

Mohammed Sani Ibrahim, Dr. OumKumari R.

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 504-516
DOI: 10.47750/cibg.2022.28.04.036

Farmers in many countries have at their disposal several options to control their energy expenditures of agriculture. One available choice that the farmers have not extensively adopted is the technology of solar energy for generation of electricity. The main objective of this research work was to have an idea of thelevel of farmers’ adoption of solar-powered water pumps and the major factors that influence adoption behavior. The study therefore usedan extended UTAUT model to examine the adoption behavior of farmers regarding solar-powered pumps. A survey was used for the UTAUT model application. The study found that few farmers were found to use solar photovoltaic technology and solar equipment for farming. Decisions of farmers on adoption were found to be influenced by many factors including environmental change, economic benefits, government policies, awareness, costs of technology etc. It was observed that increasing the level of awareness and provision of government policies such as subsidies and incentives to reduce the costs of solar water pumps could increase farmers’ level of adoption. From the results, the authorsinfer that farmers’ lack of knowledge of new farming technologies and schemes resulted in some farmers not investing in solar-powered pumps.
 

A VISUALIZATION APPROACH FOR COMPARING FINANCIAL PERFORMANCE OF PHARMACEUTICAL COMPANIES.

DR. SUCHITA GUPTA , DR. SHALU KOTWANI

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 517-543
DOI: 10.47750/cibg.2022.28.04.037

Pharmaceutical industry of India is grooming with fast rate.  It is estimated at US$ 42 billion and growth is expected to continue in future. Indian Pharmaceutical companies are among the few companies who have come up with Covid 19 medicines and vaccines. These companies not only serving India but also other countries. Glenmark pharmaceutical was the first company to introduce oral drug for curing Covid 19, then some other companies like Cipla Ltd, Sun Pharmaceutical Industries, Best Biotech, Intas Pharmaceutical and so on also produces oral drug for the treatment of Covid 19. Past two years were phenomenal in terms of business and growth, many sectors have shown fluctuations due to pandemic, pharmaceutical sector also got affected by it to some extent, but have come with positive growth in last FY that is 2020-21.

With the rapid changing business environment it is essential to measure the financial performance of the firm for long term sustainability. The financial data is so scattered that it is not possible for a layman to extract the vital information from them. It also delays the important decisions on the part of the various stakeholders. Although there are numerous statistical and financial techniques are available to analyse the financial data, but all these techniques are complex and difficult to understand by a layman. This leads to the need of the simple technique that helps to analyse financial data easily. Now a day’s visualization is adopted whole heartedly by researchers and professionals to present the financial information in simplified manner. Visualization software like tableau, Power BI, Sisense are used by the professionals worldwide 
The study evaluates the financial performance of top five pharmaceutical companies selected on the basis of their market capitalization. The study is exclusive as it applies data visualization techniques through Tableau software to analyse the performance and interpret the results.

ENVIRONMENTAL SUSTAINABILITY IN THE AFTERMATH OF A PANDEMIC: A STUDY BASED ON TRIPLE BOTTOM LINE APPROACH.

*Ananya Bhardwaj** Manas Roy***Krati Sethi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 544-557
DOI: 10.47750/cibg.2022.28.04.038

Our world is rapidly changing, from hunter-gathering to farming to capitalism, economic globalization, and political difficulty. It is vital to consume our scarce resources in a sustainable manner since people have always been consumers rather than replenishes of the earth''s natural resources. By definition, sustainability is known as the capability of current genesis to fulfill their requirements without jeopardizing the prerequisite of generations of the future ability to fulfill their own. Expressing in other words, it providethe ability of humans to live in harmony with the ecosystem on our planet. Environment sustainability as a conspicuous element of sustainability approaches towards steering definite resources to curb down the transforming resource as well as curtail down generated wastage by providingenvironmental and naturally generatedsources a protection sheet. These recent catastrophic circumstances have been the cause for the authors to rethink their understanding of their concept of sustainability. The COVID-19 pandemic has had a profound impact on human sustainabilitythrough “triple bottom line (TBL)”approach consisting of pliers like “economic, social, and environmental”. The research on COVID-19 and its long-term consequences is notably fragmented, owing to a growing interest among academics in acknowledging to the pandemic''s immediate call for action implementing a concept known as the triple bottom line strategy is one way to achieve these future sustainable developmental goals.

COMPARATIVE ANALYSIS OF CSR ACTIVITIES OF FORBES GLOBAL FIRMS DURING COVID-19 AND PRE COVID-19 USING SOCIAL MEDIA ANALYTICS

Shivani Thakur, Manoj Kumar

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 558-570
DOI: 10.47750/cibg.2022.28.04.039

This research looked into how the Covid-19 pandemic might affect the company's CSR efforts. According to the analysis, the COVID-19 pandemic provides a great chance for corporations to adopt genuine and meaningful CSR practises. In this study, top 100 Forbes global Firms' Twitter data was extracted from their Twitter profiles, and topic modelling was performed to identify CSR activities carried out by the firm during the COVID 19 pandemic. Using social media data, this study compared the firm's CSR activities during the COVID 19 and pre-COVID 19 periods. The findings revealed that this pandemic presents great opportunities for organizations to actively participate in various CSR programs during the crisis, possibly initiating a new era of CSR advancement. Fortunately, the study found that many companies have not only overlooked socially responsible business practises during this crisis, but have also actively participated in various socially responsible activities, especially those that can provide prompt help and support in the virus's fight. This paper presents some exploratory thoughts on how the pandemic might affect CSR performance of the Forbes global firms. In terms of CSR, the study discussed about how it affects CSR opportunities and patterns.

A Study on Granger Causal Relationship between Macroeconomic Variables and Stock Price Behavior: Evidence from India

Dr. Richa Shelly, Dr.Phani Kumar katuri, Dr. B.M.Raja Sekhar

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 571-583
DOI: 10.47750/cibg.2022.28.04.040

In this study, we use multivariate stepwise regression analysis to examine how various
macroeconomic factors have affected the Indian stock market. To investigate the underlying
dynamic causal relationship between the variables,a Granger causality test was performed and
Average monthly closing prices of BSE Sensex and S&P CNX Nifty are used as dependent
variables, while industrial production (IIP), wholesale price index (WPI), money supply (M3),
interest rates (IR), trade deficit (TD) and investment are institutional variables. Foreign exchange
(FII), exchange rate (ER), crude oil price (CP), and gold price (GP) are used as independent
variables (GP).Data from January 2020 through June 2022 was evaluated for this analysis. The
empirical findings of this study feature the significance of macroeconomic factors in explaining
the behavior of the Indian stock market. Investors' inclination for gold has to be tempered, and
the government should instead encourage further participation in the stock market.

A Study on Cooperative Banks in India with Special Reference to Marketing Strategies

Dr. Vijaya Jyothi Nethala, Mr. Firozkhan.I.Pathan, Mr. S. Chandra Sekhar

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 584-593
DOI: 10.47750/cibg.2022.28.04.041

This research looks at the marketing and operations practises of rural banks in India's When used
in this context, "marketing strategy" refers to any set of actions taken with the intention of
increasing demand for a certain product or service. In light of the increased competitiveness in
the banking industry, the use of this term has become widespread. Banks, including rural banks,
need to employ effective marketing strategies in their operations to please clients in a first-class
way in today's fiercely competitive marketplace and rapidly evolving client desires and
requirements within the business landscape. Consumers' shifting tastes and preferences in the
modern economy have driven banks both small and large to adapt in order to stay competitive
and retain their clientele. Inevitably, this will raise the bar for service across the sector, which in
turn will stimulate growth in the economy. To stay ahead of the competition, banks need to
develop and implement strategies that provide them a distinct advantage. Providing excellent
customer service is a crucial component in maintaining a competitive edge. The study's
overarching purpose was to learn more about the methods Rural Bank uses in its marketing
efforts to win new clients and keep existing ones happy. The information used for the study
comes from both primary and secondary sources related to rural banking.

An Empirical Study on Consumers Behavior towards Green Products Consumption in India

P N Vijayasree, Dr. Mahesh Pavan Sathavalli, Mr. C. Prakash

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 594-605
DOI: 10.47750/cibg.2022.28.04.042

The spread of Novel Corona virus (COVID-19) has had far-reaching effects on the supply chain,
from raw materials to final goods. Consequences for public health, hygiene, and diet have
resulted from these shifts. Concerns about food safety have contributed to a growth in
consumers' preference for buying and eating locally produced foods. During the COVID-19
pandemic, consumers considered green goods as safer and healthier, which might have long-term
effects on their diets and healthcare spending. Concern for the environment has gone global.
Marketers are aware of the need to embrace green marketing tactics in response to the World
Health Organization's Sustainable Development Goals (SDGs. In addition, these days shoppers
know a little more about green advertising than they did a year ago. As a result, several Indian
factories are adopting eco-friendly advertising strategies. Using a self-administered survey,
primary data was gathered for this investigation. In all, 400 replies met the criteria for further
examination. Therefore, a new model is being presented to the marketers in order to increase
their market share and profit among the rivals in the business.

A Study on the Impact of Innovative HR Practices on Employee Productivity among Women Employees in IT Industry with Reference to Bangalore City

Ms. Sharmila Fernandes, Ms. Himresha Bhatt, Dr Santhosh Kumar V

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 606-615
DOI: 10.47750/cibg.2022.28.04.043

Information technology is not only one of India's fastest-growing businesses, but also a major
factor in propelling the country's economy and changing its reputation from that of a
developing economy to that of a global powerhouse. The retention of skilled personnel has
become more important as the market has become increasingly competitive and human
resource managers have faced a serious scarcity of quality specialists. This is crucial as it
assures the sustainability and productivity of the firm. Despite the fact that "staff poaching" is
all the rage in the business world, even a little slip-up might result in the loss of brilliant minds
to a rival company. According to the literature, there are two types of employee turnover:
functional and dysfunctional. Dysfunctional turnover occurs when a top performer departs the
company, whereas functional turnover occurs when an unproductive employee leaves. Since
dysfunctional turnover is a major issue for HR managers, it is the subject of this research.
When an employee departs, it takes another seven weeks to fill their role, which has a negative
impact on the team's output. Staff retention has received far less attention than employee
turnover in previous studies. The purpose of this investigation is to specify the connection
between creative HR practises and productivity in the workplace. The researcher looks at the
several ways that independent and dependent variables are defined.

A Study on Impact of Customer Experience and Environment Concern on Customer Engagement Towards Electric Bikes with Special Reference to Hyderabad city

Dr. ShesadriKiranTharimala, Dr. PerikalaUmapathi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 616-624
DOI: 10.47750/cibg.2022.28.04.044

Since a decade the society is witnessing the tremendous change in awareness,
preference and usage of products and services by the customer. The environmental concern of
the customers is igniting an idea of using eco-friendly products. So, in connection to it, this
paper is mainly focused on exploring the impact of customer experience and environmental
concern on customer engagement towards electric vehicles. This study stands unique among
the relevant literature in the same area by adopting environmental concern as one of the
independent variables. The people who are using e-bikes were considered as population for
the study. The sample had been drawn from Hyderabad city. Further, factor analysis and
regression were adopted to analyse the data. The results of the study indicate that the two
independent variables were proved to have significant positive effect on customer
engagement. The findings of the study provide more valuable insights to manufacturers of
electric vehicles.

ROLE OF ATTITUDE AND VALUE ON BEHAVIORAL INTENTION OF YOUTH TOWARDS ADOPTION OF SOLAR PANELS.

Mrs. Neetu Sharma*, Dr Oum Kumari R**

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 625-636
DOI: 10.47750/cibg.2022.28.04.045

Energy plays a very important role in the process of attaining economic growth and development. But the price to be paid for this development is very huge as more than 70 % of energy needs in our economy is met from fossil fuel which is adversely affecting our environment. Despite huge solar potential in our country we are unable to tap it. The total solar potential for India is estimated as 750 GW (MNRE) but the current solar power installed capacity is just 3 GW. This clearly brings out the fact that to protect our planet without compromising the development goals we need to rigorously consider the tapping of solar potential. This would help us to fight the problems like Global warming and climate change. The present article is an attempt to investigate the measure to optimize solar power in future. This could not happen without bringing a change in the attitude and behavior of the people. To bring a change in the attitude and behavior of consumers we need to emphasize on creation of habits through values. The cross- sectional data from 165 students’ samples using structured questionnaire in Jaipur city is used in this study. The reason for selecting students as respondents for the study is that today youth have more awareness about environment, global warming, and the importance of green products. It also evidenced that the consumer’s positive attitude along with the behavior towards environment, awareness of the eco-friendly products and value of the (solar panels) is satisfactory then the consumers have positive behavioral intention to adopt the solar panels. The results of the study could help us to develop effective marketing strategies for solar panels in future.

RELATIONSHIP AMONG PERFECTIONISM, RUMINATION AND IMPOSTORISM INEMPLOYEES OF MULTINATIONAL COMPANIES

Paridhi Jain1 *Dr. Suyesha Singh

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 637-650
DOI: 10.47750/cibg.2022.28.04.046

Employees working in multinational companies spend a major chunk of their daily time in the workplace. The competition and threat of survival is growing rapidly. Employees in organizations are under the constant pressure to achieve higher goals to prove themselves. The aspirations of employees are skyrocketing, and they are striving to survive and thrive in a super competitive work environment. The glamourous hustle culture has swept the young workforce off its feet. It has been observed thatorganizations prefer people who tend to have high work drive, extreme work involvement and who can work beyond the capacity. Employees strive for perfection in all domains and an overdrive for perfectionism may lead to maladaptive rumination and impostorism. Impostor phenomenon can affect an individual’s work and family life. Impostorism, perfectionism and rumination are some prominent problems faced by employees working in corporate environments. The presentstudy assesses the relationship among impostorism, perfectionism and rumination in employees working in multinational companies. The sample comprised of 103 individuals (both males and females) working in multinational companies. ‘FFOCI- Short Form’ (Samuel et al.,2014) and ‘Clance Impostor Syndrome Scale’ (Clance, 1985) were used for gathering data.Pearson correlation and multiple regression analysis were computedto assess the association among perfectionism, rumination &impostorism. Findings suggest that perfectionism, rumination and impostorismare positively correlated with each other& perfectionism and rumination significantly predict impostorism in employees working in MNC’s.The findings of the research will help in understanding the dynamics between the selected variables which will further help in formulation of strategies for reducing impostorism, maladaptive perfectionism and rumination and enhancing mental health of working population.

Role of Attitude and Value on Behavioral Intention of Youth towards Adoption of Solar Panels

Mrs. Neetu Sharma, Dr Oum Kumari R

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 651-660
DOI: 10.47750/cibg.2022.28.04.047

Energy plays a very important role in the process of attaining economic growth and
development. But the price to be paid for this development is very huge as more than 70 % of
energy needs in our economy is met from fossil fuel which is adversely affecting our
environment. Despite huge solar potential in our country we are unable to tap it. The total solar
potential for India is estimated as 750 GW (MNRE) but the current solar power installed
capacity is just 3 GW. This clearly brings out the fact that to protect our planet without
compromising the development goals we need to rigorously consider the tapping of solar
potential. This would help us to fight the problems like Global warming and climate change.
The present article is an attempt to investigate the measure to optimize solar power in future.
This could not happen without bringing a change in the attitude and behavior of the people. To
bring a change in the attitude and behavior of consumers we need to emphasize on creation of
habits through values. The cross- sectional data from 165 students’ samples using structured
questionnaire in Jaipur city is used in this study. The reason for selecting students as
respondents for the study is that today youth have more awareness about environment, global
warming, and the importance of green products. It also evidenced that the consumer’s positive
attitude along with the behavior towards environment, awareness of the eco-friendly products
and value of the (solar panels) is satisfactory then the consumers have positive behavioral
intention to adopt the solar panels. The results of the study could help us to develop effective
marketing strategies for solar panels in future.

Dynamic modelling of S&P BSE Sensex: Empirical evidence of information persistence and trading effects

Dr. SHIKTA SINGH, Dr. CHANDRABHANU DAS, Dr. Padmaja Mishra

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 661-673
DOI: 10.47750/cibg.2022.28.04.048

Purpose – The BSE Sensex, popularly known as SENSEX is considered as the pulse of
domestic equity markets in India. However many researchers and policy makers also
consider SENSEX as a barometer of Indian economy. The bull and bear phase of
SENSEX is seen as upturn and downturn cycles in Indian perspective. The SENSEX
consists of thirty well established stocks which are representative of various industrial
sectors of Indian economy. Available literature provides evidence of attempt by many
researchers in prediction and modelling of various market indices.Our study identifies a
natural framework to study the dynamic structure of daily returns from BSE Sensex. The
purpose of this study is to find evidence of index movement due to historical patterns or
random shocks, which describe the economic environment under which the asset price is
determined.

NEUROPSYCHOLOGICAL STUDY OF HOW SHOPPERS HANDLE DUBIOUS TRANSACTIONS AND MAKE ONLINE PAYMENTS

Navaneetha Krishnan Rajagopal,Gowtham Ramkumar, Muhammed Yousoof, Dr. Abhinav Priyadarshi Tripathi ,Dr. Kiran S. Kakade , Dr. Nitin Sharma

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 674-690
DOI: 10.47750/cibg.2022.28.04.049

 
Future online payments are critical for the promotion of future online transactions (e-payments). However, little research has been done on the variations in different systems between secure and risky e-payments, as well as customer reactions. E-commerce encompasses a broad variety of online services and goods, as well as electronic networks for the transfer of funds and data. Various applications are used in the e-commerce industry. The trust in Ecommerce relies primarily on the online payment system that allows the customer to pay for an online trader. This trial focuses on Neuroscience (fMRI) and I identify secure e-payment and risky neural effects. The underlying brain mechanisms are revealed in the face of two broad specific systems: PayPal and debit cards are accepted. Thirty people took part in an experiment that simulated low-cost online shopping. Risky e-payments cause cortical areas associated with unwanted emotional processing, but highly secure e-payments do not, according to the report. PayPal is about more than just dependability, incentive, and effectiveness. In addition, the study revealed payments, by contrast, generate brain activation in relation to negative and risky events with the debit card. It is interesting that the right brain response has been used more positively (responsible for value encoding). These findings provide a precious overview of the unconscious origins of consumers' choice of payment systems.

THE EFFECT OF FOREIGN DIRECT INVESTMENT AND FOREIGN PORTFOLIO INVESTMENT ON STOCK MARKET RETURN IN SAARC COUNTRIES.

Mirwais Khan, Shahid Rasheed, Hameed Ullah, Hayat Ullah, KaleemUllah Jan, Saddam Alam, Umer Qazi, Mahboobullah

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 691-702
DOI: 10.47750/cibg.2022.28.04.050

The purpose of this study is to examine the influence of foreign direct investment (FDI) and foreign portfolio investment (FPI) on stock market returns (SMR) in SAARC member nations between 2014 and 2019. The World Development Indicators (WDI) and the global economy provided secondary data for this study. Numerous punitive procedures, like the Shapiro-Wilk w-test for determining data normality and the Breusch-pagan test for determining heteroscedasticity, were utilised for robust data analysis. The findings reveal that all FDI and FPI had a low correlation with stock market returns; additionally, the low correlation indicates that the variables included in the current analysis did not exhibit multicollinearity. Diagnostic tests, including the Hausman test, revealed that the author should use the random effect model to analyse the data. The coefficient of FDI was shown to be negatively significant, meaning that increasing FDI reduces stock market returns. Growth in FPI, on the other hand, increased stock market returns. Additionally, the results suggested that the model as a whole is well-fitting.

A study on proportional analysis of customer satisfaction survey amongst organized retail formats in Visakhapatnam

Dr. Jonnalagadda Vanaja, Chinthakindi Chenna Keshav, Hanumanthu Ujjvala, Kolla Abhishek

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 703-714
DOI: 10.47750/cibg.2022.28.04.051

The service sector is one of the fastest expanding sectors in the global economy that contribute
the lion’s share to support nations’ GDP, and it is one of the areas where research on innovation
has received a lot of attention. The purpose of the research was to study the customer satisfaction
survey amongst organized retail formats in Visakhapatnam. Customer who are delighted also
likely to tell others of their favorable experiences and thus engage in positive or direct promotion
of outlets. The sample study consist of 100 respondents, Samples collected from Reliance trends,
Life style, Shoppers stop, Spencer and Big bazaar. The study was conducted between January to
March 2022. Customer satisfaction does have a positive effect on an organization's profitability,
satisfied customers form the foundation of any successful business as customer satisfaction leads
to repeat purchases, brand loyalty, and positive word of mouth. Satisfied customers are most
likely to share their experiences with other people to the order of perhaps five or six people.
Equally well, dissatisfied customers are more likely to tell another ten people of their unfortunate
experience.

AI in E- Recruitment – With Special Reference to Pharmaceutical Industry

Dr. Aakash Kumar, Dr Bamini Rajasekharan, Dr. Mahesh Pavan Sathavalli , Dr. Sharanya Murthy

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 715-722
DOI: 10.47750/cibg.2022.28.04.052

Artificial intelligence (AI) is being used very pervasively with the ever-evolving and competitive
business world and has become the 21st-century buzzword. Countless innovations in technology
have pushed businesses to make their value creation processes more effective and customer
friendly. The experimenter was used secondary data where the data was collected from
exploration papers, publications, websites, HR blogs, check reports etc. This research
would be useful for recruiters and HR managers to consider the fields of AI implementation and
management to take advantage of cost-cutting technical developments. Study was made up of job
seekers of artificial intelligence in e-recruitment in Pharma industry and primary data collected
200 job seekers from major cities like, Bangalore, Hyderabad, Chennai and Delhi. Study found
that there is a relationship between recruitment and Natural language process. The study
concluded there is statistically significant relationship between Natural language process, work
force and automation variables

CLOUD ACCOUNTING AS A NEW BUSINESS MODEL

Ramya Chikkala , Dr Syed Jaffer

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 723-731
DOI: 10.47750/cibg.2022.28.04.053

Earlier Information Technology (IT) is considered to be a separate department which is primarily dealing with coding for business applications, website designs, etc. Now, IT is now an integral part of every department and accounting is no exception. Adapting IT concepts such as Artificial Intelligence, Robotics, automation, cloud technology, etc. has changed the way of doing business. Electronic data processing brings in greater efficiency and adds value to the business. Various business reports can be easily and quickly prepared with help of these computer systems. Increased functionality, improved accuracy, faster data processing, better external reporting, processing and presenting real-time data, etc. are few benefits of adopting electronic data processing in business. Cloud accounting is the most popular technological advancement in the field of accountancy. Cloud accounting enables bookkeepers and accountants to work on the same system irrespective of the location. It brings proficiency in bookkeeping and streamlines financial administration in any organization and helps in providing real-time data to business stakeholders. Cloud is a network model where data is stored in centralized servers and can be accessed anywhere with internet-enabled devices. The recent Covid pandemic has pushed all organizations around the world, to make remote working easier to their employees. Organizations with less manpower are also adopting cloud accounting software to handle and process their financial data. This paper has attempted to provide an overview of the concept of cloud accounting, the need for cloud accounting, and the benefits and risks associated with it.

RELATIONSHIP AMONG PERFECTIONISM, RUMINATION AND IMPOSTORISM INEMPLOYEES OF MULTINATIONAL COMPANIES.

Paridhi Jain,Dr. Suyesha Singh

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 732-742
DOI: 10.47750/cibg.2022.28.04.054

Employees working in multinational companies spend a major chunk of their daily time in the workplace. The competition and threat of survival is growing rapidly. Employees in organizations are under the constant pressure to achieve higher goals to prove themselves. The aspirations of employees are skyrocketing, and they are striving to survive and thrive in a super competitive work environment. The glamourous hustle culture has swept the young workforce off its feet. It has been observed thatorganizations prefer people who tend to have high work drive, extreme work involvement and who can work beyond the capacity. Employees strive for perfection in all domains and an overdrive for perfectionism may lead to maladaptive rumination and impostorism. Impostor phenomenon can affect an individual’s work and family life. Impostorism, perfectionism and rumination are some prominent problems faced by employees working in corporate environments. The presentstudy assesses the relationship among impostorism, perfectionism and rumination in employees working in multinational companies. The sample comprised of 103 individuals (both males and females) working in multinational companies. ‘FFOCI- Short Form’ (Samuel et al.,2014) and ‘Clance Impostor Syndrome Scale’ (Clance, 1985) were used for gathering data.Pearson correlation and multiple regression analysis were computedto assess the association among perfectionism, rumination &impostorism. Findings suggest that perfectionism, rumination and impostorismare positively correlated with each other& perfectionism and rumination significantly predict impostorism in employees working in MNC’s.The findings of the research will help in understanding the dynamics between the selected variables which will further help in formulation of strategies for reducing impostorism, maladaptive perfectionism and rumination and enhancing mental health of working population.

Interpersonal Trust, Employee Satisfaction, and Employee Loyalty: A Social Research Study

Prashant Singh

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 743-767
DOI: 10.47750/cibg.2022.28.04.055

In this study, the main objective is to examine the relationship between employee's satisfaction and quality, customer satisfaction, and productivity. Employee satisfaction is an important driver of customer satisfaction and productivity. It focuses mainly on the IT sector in Ernakulam. In Ernakulam district, data were gathered from workers in various fields. The purpose of this study was to determine what factors influence employee satisfaction. Our study suggests that interpersonal trust (trust in managers and trust in peers) affects employee satisfaction and, as a result, employee loyalty. The sample which was chosen for this study was 150 workers in the IT industry of Ernakulam district for the purpose of testing the relationship between trust in management and trust in peers as well as satisfaction and loyalty. Using convenience sampling techniques, data was collected via standardized questionnaires. IBM SPSS Statistics was used to analyze the data further through correlation and regression. By using IBM SPSS Statistics, the regression analysis was performed and the relationships between the independent variable and dependent variable as well as the mediating effect of Employee Satisfaction were measured. Interpersonal Trust is a driver of Employee Satisfaction and, in turn, affects Employee Loyalty. As an expression of the mediation among the two variables, Employee Satisfaction plays a significant role in this analysis. In addition, the results show that Interpersonal Trust and Employee Loyalty have a direct effect on each other

Financial Integration, Knowledge Sharing and Economic growth: Does the experience of developing countries differ from developed countries?

Muhammad Ghulam Shabeer

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 768-783
DOI: 10.47750/cibg.2022.28.04.056

Economic growth is still a central macroeconomic goal of every society, whether rich or poor and this study has explored the role of financial integration and knowledge sharing in this regard by assuming that their effect on the economic growth of developing and developed countries may be different. This study has chosen the country classification made by the United Nation’s WESP classification. Feasible generalized least square (FGLS -hetero) approach is used for estimation from a data set of 1995 to 2019 and the results show that financial integration has a positive impact on the economic growth of developed nations but has a negative impact on the economic growth of developing economies. Knowledge sharing, research and development expenditure, institutions, interpersonal globalization have a positive impact on the economic growth of developing and developed economies.

Is it as simple as saying ‘Educational Management and Leadership Challenges?’ When the walls are shaken, cockroaches will fall: Head -on -collision with real challenges facing University leaders in Africa: Reality check in Botswana

Dr Ndlovu Majaha

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 784-795
DOI: 10.47750/cibg.2022.28.04.057

Universities education Management is in the throes of a major transformation. This calls for a dedicated-entrepreneurial leadership crew set to release ‘the leadership nuclear’ amour at appropriate times to avert failures that could possibly be prevented. Decreasing public confidence, increasing concerns about higher education from state legislators, growing regulation at the state and national levels, fiscal challenges, globalization and other major concerns are facing African universities and higher education generally. This paper describes key principal and dynamic challenges confronting university leadership today, and provides a leadership operational framework that debunks these challenges. The paper is further premised on the fact that the university sector in Africa is experiencing unprecedented challenges affecting effective execution of their mandate. What is valuable about this study is enshrined in the study’s two leaf portal namely–providing a quality but comprehensive summary description of the prevailing common and unique challenges faced by Universities in Africa. Secondly the study provides a dossier to tackle selected leadership models that address these challenges in order to positively advance university education to the appropriate levels into the 21st century and beyond.

Recession: Government Policy Response and Inequality – Is there a Link?

Arthur H. Goldsmith, Safdar Ullah Khan

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 796-808
DOI: 10.47750/cibg.2022.28.04.058

Economic inequality within countries throughout the world is striking and has increased over the past 3 decades. Moreover, recessions are common and are often influenced by global interconnections. In this essay, we set out standard economic ideas on ways public policy might respond to a recession and how these policies might exacerbate or mitigate economic inequality. In addition, we present evidence on the link between government behaviour and inequality for the group of OECD nations, to shed some light on the potential role of government in advancing inequality.

A Study on the Relationship between the Quality of Work Life of P.G Colleges’ employees and their Job Satisfaction during Covid-19 in Telangana state

Mr. Gnaneshwar Koorella, Dr.R.Perumal

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 809-816
DOI: 10.47750/cibg.2022.28.04.059

This article was written to inform about the job satisfaction and QWL of the faculty working in post- graduate colleges in Telangana. The QWL and Job satisfaction is a vital factor for every employee. I want to convey through this article that it is the responsibility of colleges to provide the quality of life and professional satisfaction that employees’ desire. For writing this article, a set of constructive questions was distributed and the responses were collected and analyzed. Along with them, I considered past articles and case studies. I took 160 PG College Teachers from Telangana as respondents and recorded their responses. I used a 5-point Likert scale to record responses. Since it is a study related to the survey, I used simple percentage analysis for data analysis

The mediation mechanism of ethical climate in the relationship of ethical leadership and internal whistleblowing intention

Zheng ShiYong Salman Mirza Rizwan Ali Shaza Mehar Muzamal Hussain Saher Basharat

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 817-832
DOI: 10.47750/cibg.2022.28.04.060

A Firm’s unethical practices may deteriorate its performance, slow down its growth, and lastly affect the goodwill of the firm. Horseplay and malpractices significantly influence the organizations, humans, and even societies. The firm’s employees can perform a crucial role in the finding of malpractices in the firm and they can report it to the upper authorities through proper reporting channels. But, due to the fear of retribution, they remain silent. In this regard, an ethical-leader can play a crucial function to motivate subordinates towards internal whistleblowing by providing them a moral atmosphere, so, they can report horse-play to the appropriate authorities without any fear. This research study investigates the effect of ethical-leadership on the internal whistle-blowing intentions and the mediation result of an ethical-climate between ethical-leadership and internal whistle-blowing intentions. Researchers collected data through a survey from the education sector. This study demonstrates the positive result of ethical-leadership on internal whistle-blowing intentions and ethical climate is positively mediated between the ethical-leadership and the internal whistle-blowing intentions. This research has also discussed Theoretical and practical implications

INVESTIGATING THE FACTORS THAT INFLUENCE ANGER AND FRUSTRATION OF THE CUSTOMERS

Dr. Muhammad Mudassar Abbasi, Tayyiba Kausar, Akramul Hoque

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 833-849
DOI: 10.47750/cibg.2022.28.04.061

This research focuses on the association between factors that influence the anger and frustration of the customer in the restaurant. Anger is a feeling that ranges from mild to severe exasperation ferocity and anger and frustration is the reaction to be sad or angry as a result of not being able to change or do something thing. Through random sampling technique, we selected 197 respondents from different departments of Punjab University Lahore. Survey method by distributing questionnaires was utilized for collection of data. Descriptive along with Inferential Statistics was used to analyze results. Results of the study displayed positive and notable connections among all independents and dependent variable except one independent construct which was High Price. Present study identified the impact of environmental conditions of the restaurant towards anger frustration and dissatisfaction of their consumers.

U.S MILITARY INTERVENTION IN SYRIA: A NEO-REALIST APPROACH TO THE POWER STRUGGLE BETWEEN U.S AND RUSSIA

Taimur Khan,Dr Munawar Hussain

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 850-861
DOI: 10.47750/cibg.2022.28.04.062

The main purpose of this research paper is a well examined study of US military engagement in Syria. It tries to assess the situation in Syria, where various domestic as well as foreign parties have joined in the civil war to protect or overthrow the regime of Bashar Al-Assad. Syria, thus, has been the center of power struggle between many international actors (notably the United States and Russia) which have competed in the strategy of supremacy in the most toughest and bloodiest version of Arab Spring in the Middle East. And they are Syrians and refugees who have been suffering in the civil conflict in which the U.S. and Russia's political and geo-strategic interests take center stage. With regard to the reasons, developments and results from these elements which are mainly part of the international relations agenda of the Syrian case, the theory of Neo-Realism has been applied to the situation, in order to better compare and contrast the different factors of the conflict. The case will thus be analyzed by focusing on the clashing Syrian policy interests between major powers such as U.S and Russia and their conception of alliances in Syria.

GREENING HOSPITALITY HUMAN RESOURCE: A SYSTEMATIC LITERATURE REVIEW.

Parul Choudhary, Amit Datta

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 862-878
DOI: 10.47750/cibg.2022.28.04.063

Green human resource management (Green HRM) is a well-accepted norm in institutions that promote and practice activities for the conservation of the environment to support ecological balance. This study is the first attempt to explore the Green HRM ecosystem in the hospitality industry. Systematic literature review of publications in Scopus-listed journals has been the base methodology used to tie conceptual strings between the constructs by evaluating literature with respect to the hospitality industry. The paper adds a detailed conceptual framework to existing Green HRM literature and lays a foundation for future research agendas in Greening human resource management in the hospitality industry .
 

SOCIAL MEDIA ADDICTION AND ONLINE IMPRESSION MANAGEMENT IN YOUNG ADULTS

Shivangi Sareen, Prashasti Jain

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 879-888
DOI: 10.47750/cibg.2022.28.04.064

In the last decade social media has become immensely popular worldwide. It is a way of connecting with family and friends through sharing messages, photos and videos. As time moved forward, social media become a big part of our lives. The addiction of social media is a form of internet addiction which consists of all the features of other addiction disorders. This study aims to understand the relationship between social media addiction and impression management online among young adults. People in the online world present themselves in a manner which seems very desirable to other users which is known as online impression management. In order to maintain this impression online, a user constantly engages in being active on social media which results in high usage of social media. Data was collected using online survey method. A total of 220 people participated in the study out of which 131 participants were female and 89 participants were male. The age range of the participants was between 18 to 35 years. A regression analysis was conducted and a significant positive relationship was found between the variables. Online impression management was found to be a good predictor of social media addiction.

Study of Human Resource Accounting Practices-An Overview

Damandeep Johar.Dr. P. Sridhar.Dr. N. Roopalatha

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 889-893
DOI: 10.47750/cibg.2022.28.04.065

 Human Resource Accounting (HRA) was introduced in 1980s, it is the process of identifying, communicating, and measuring data about human resources. It is highly complicated in today’s market to find well knowledge, and highly motivated people. But human resource is one of the most important operations for any organization or business. Without the human involvement can lose its efficiency in work, and all the areas of business and levels human efficiency is required with machine efficiency. Thus, companies have to recognize and appreciate the value of their employees. It is worth and capital investments. The objective of this paper is to study the human resources accounting practices, to identify challenges and issues, and to give suggestions based on the findings of the study.

A STUDY OF TRADITIONAL FINANCE AND BEHAVIOURAL FINANCE: RATIONALITY TO IRRATIONALITY

Surbhi Sharma

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 894-903
DOI: 10.47750/cibg.2022.28.04.066

Purpose of this research to do detailed study in the area of traditional finance and behavioural finance. This paper is focused on understanding the reason behind investment decision making and how financial theories like EMH are ineffective to understand market variances and human behaviour. There are two divisions to analyses the review and discussion of literature as follows development phase of EMH and disappointment of EMH, which introduce the area of behavioural finance. Efficient market theory is first introducing by Eugene Fama in the year 1960s. After that EMH model turn into most significant financial model in the area of enlightening the stock market behaviour, it is considering as the best model to predict stock market in 1970s. Current research introduce how behavioural finance evolve from the major drawback assumption of rationality in domain finance. This research is beneficiary or academician, stock market investor as well as financial market managers so they can understand stock market behaviour.

A STUDY ON DYNAMIC RELATIONSHIP BETWEEN CRUDE OIL PRICES AND STOCK MARKET PRICES IN INDIA

Dr. Naveen Chinni, Ms. Amulya.G.T, Dr.Nagala Shyam Venkata Nooka Raju

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 904-915
DOI: 10.47750/cibg.2022.28.04.067

The Indian stock market is highly volatile. The effect of one market on another market is not new. However, the variations in the degree of impact and co-movement between the markets need to be examined. This research aims to study the dynamic relationship between Crude oil price and stock prices from April 2017 to March 2022. In order to establish the relationship between the exchange rate and the stock market price, ADF test is embarked to examine immovability of data and is evident that it is un-movable at initial difference level. The Johansen co-integration test of Johansen is applied to assess long-term balance of Nifty Index analysis with the Banking sector and to define the co-integration of the variables. Granger causality test is used to regulate causal & short-term relationship of the variables with the corresponding bidirectional of the causality among the variables.

THE IMPACT OF KNOWLEDGE MANAGEMENT PROCESSES ON INFORMATION SYSTEMS: AN EMPIRICAL STUDY ON IT INDUSTRY

Ms. Jalaja V, Ms. Himresha Bhatt

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 916-925
DOI: 10.47750/cibg.2022.28.04.068

The Information Technology sector has been profoundly impacted by advances in project management knowledge. As a result, it is critical to optimize service development processes in every project. This article focuses to explore the composition of “Knowledge Management” of IT professionals. The current research proposes a model of the impact of Management Support for Knowledge Application on Project Knowledge Application and Project   Knowledge Application on effective Knowledge Management in the IT industry. To conduct the current analysis, the researchers used a quantitative research approach in the form of a survey. The questionnaire was randomly distributed to 180 IT employees of various software companies. The researchers did, however, collected 165 completed questionnaires and Reliability test, EFA and Simple Linear Regression statistical methods used. It is found that that there is a positive correlation between Project Knowledge Application and Effective Knowledge Management in IT Industry professionals.

A STUDY ON IMPACT OF ADVERTISING ON CONSUMERS BUYING BEHAVIOR WITH REFERENCE TO SELECTED FMCG

Mrs S.P Shobha Devi, Dr. Rajesh Vemula, Dr. Sabbineni Poojitha

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 926-934
DOI: 10.47750/cibg.2022.28.04.069

Understanding of the consumers buying behavior and examining procedures of decision making necessitates the need to identify the awareness towards advertising of the FMCG products that offers relevant product information to the consumer. This paper aims to explore the role of advertisement on attitudes towards buying behavior. Questionnaire has prepared to evaluate the impact of advertisement. Here, the researchers have used convenience sampling method for distributing the questionnaire in order to study the impact of advertising on consumers buying behaviour with special reference to FMCG products. The study was carried out involving a survey on 180 sample size and the consumer are chosen the age limit of 18-45 years in Bangalore City. Five brands have been taken into consideration as FMCG’s brand Parle Agro, ITC, Dabur India, HUL and Britannia. According to the analyzed data, advertisement variables show a positive impact on consumer buying behavior in Bangalore city. According to the regression analysis Brand of products shows more impact of the consumer buying behavior than a label and environmental advertisement. These results of this research exposed that advertisement attracts towards the preference and choices to influence the consumer buying behavior.

SUSTAINABLE ARTIFICIAL INTELLIGENCE TOOL STRATEGY AND CUSTOMER EXPERIENCE IN EYE WEAR RETAIL CHAIN STORES

N. Suma Reddy, Dr. Gursimranjit Singh

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 935-951
DOI: 10.47750/cibg.2022.28.04.070

Artificial intelligence tools and processes have hugely impacted the retail industry and the satisfaction of online customers. With technology largely pervading all facets of our lives, people want meaningful experiences. Artificial intelligence has the ability to deliver positive experiences for customers that help build brand trust and customer satisfaction. Whether you are using your smartphone, laptop, or voice assistants such as Alexa or Siri, service on the internet is gaining new ground. This paper does a literature review of the various technological advances that optimize the customer experience to evoke e-satisfaction (i.e., satisfaction while shopping online). E-satisfaction as a construct will be reviewed with its impact on customer purchase intention. The main results of the documentation were used to substantiate the conceptual framework introduced by the paper. The research revealed a variety of advanced solutions, benefits, but also risks that AI generates in retail, in different segments of the value chain, abbreviated CECoR, from improving the customer experience (Customer Experience, CE) with the help of virtual agents (chatbots, virtual assistants, etc.), to cost reductions (Cost, Co) by using smart shelves, and to increasing revenues (Revenue, R) due to product recommendations and personalized offers or discounts. The proposed conceptual framework is focused on customer profiles and includes recommendations on AI implementations in a retail company, from the perspective of CECoR drivers. The results of the research can be capitalized by practitioners and researchers in the field, who are presented with concrete examples of benefits, challenges, and risks generated by AI technologies. The CECoR framework could be a useful tool for both retail and AI specialists, providing common and clear guidelines for initiating and overseeing projects for integrating AI in a company’s information systems. This review will provide businesses and other researchers a frame of reference to conduct empirical studies in the area of AI and technology-enabled retail.

AN OVERVIEW OF TRENDS AND TECHNIQUES IN PREDICTIVE ANALYTICS

Naga Sujana Kakumanu, Dr. P. Sridhar, Bhargavi Mullapudi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 952-959
DOI: 10.47750/cibg.2022.28.04.071

The term "predictive analytics" refers to statistical and analytical methods. This phrase was created using statistics, machine learning, database methods, and optimization techniques. Its roots may be traced all the way back to classical statistics. It creates forecasts using both current and historical data. Predictive analytics algorithms may be used to predict unpredictable behavior and future occurrences. To assign a score, predictive analytics approaches will be employed. A larger number suggests a greater chance of an event occurring, whereas a lower number indicates a lower chance. These frameworks tackle a range of commercial and scientific problems by analyzing historical and transactional data trends. These models assist in identifying the risks and opportunities faced by each customer, employee, or management in a business. As interest in decision-support solutions has grown, predictive analytics models have risen to the top. In this article, we'll go through the methodology, techniques, and applications of predictive analytics.

AN EMPIRICAL STUDY ON IMPACT OF INFLATION RATE ON STOCK MARKET PERFORMANCE IN INDIA

Mrs. K. Swarnalatha, Dr. P. Sridhar, K.V.S. Krishnmohan

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 960-967
DOI: 10.47750/cibg.2022.28.04.072

BSE index SENSEX and BSE index NIFTY are the major indexes in India which is a measuring indicator of the economic development of India. The Inflation rate is one of the macroeconomic factors which influence the stock market directly or indirectly. Any country tries to make an economic policy to stabilize the inflation rate of their economy. The relationship between the stock market and the Inflation of a country has been a captivating concept for any policy maker and the researcher. The present study made an attempt to understand the relationship between inflation and stock market returns in India. The data from 2010 to 2022 is taken for the analysis. 

A STUDY ON FACTORS INFLUENCING THE PURCHASE OF ELECTRIC VEHICLES IN INDIAN AUTO MOBILE MARKET

Prof. Rajesh, Dr. Rajasulochana, Dr. M. Kethan

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 968-979
DOI: 10.47750/cibg.2022.28.04.073

The EV space has getting Hotter day by day with more and more legacy where all the Big Car manufacturing giants are making entry. Pollution has become a major source of concern for the majority of people at present. Everybody wants to live in a pollution-free society, Pollution is primarily caused by automobiles Nevertheless, and India’s automobile registrations are growing at a rapid pace, Petrol and diesel process are also soring high As a result, and modes of transportation started becoming more sustainable and environmentally friendly. This made the electric vehicles to create a space but the adoption rate was not more in India, projections by many manufactures are expected in next 5-6 years, this study includes five independent variables: financial incentives, charging infrastructure, social reinforcement, environmental concern, and price, and one dependent variable, electrical vehicle adoption. The data for the present study was collected from 150 randomly selected respondents across India, Confirmatory Factor Analysis (CFA) were used to analyze the data. The study’s findings demonstrate that pricing has a substantial impact on the adoption of electric vehicle.

A STUDY ON THE FACTORS AFFECTING EMPLOYEE RETENTION IN INFORMATION TECHNOLOGY SECTOR

Mr. Mahabub Basha S, Amanjot kaur, Dr. Kethan M

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 980-996
DOI: 10.47750/cibg.2022.28.04.074

Employee retention is one of the biggest challenges for HR in IT industry. It involves taking appropriate actions to motivate employees to stay in the company for long duration. The main focus of this study is to understand the factors which impact employee retention in software companies. For the study purpose sample of 7 software companies selected in Bangalore and structure questionnaire was prepared based various aspects of the software industry. An effort is made to discover the effectiveness of the retention of the employees in IT industry and how practical they are to retain employees for long duration. The results of this research study have shown that there is significance relationship between age, gender, years of experience with compensation & benefits.

EFFECT OF COMBINATION OF PLYOMETRIC AND SKILL TRAINING IN THE IMPROVEMENT OF SPEED, LEG EXPLOSIVE POWER AND PASSING ABILITY OF THE FEMALE VOLLEYBALL PLAYERS

Ravichandra. K. K, Dr. A.Kaleb Rajan, Dr.Muniraju .M.G

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 997-1002
DOI: 10.47750/cibg.2022.28.04.075

                 The intention of the report was to discovery out the personal effects of the aggregation of PSTG  in the development of speed, Leg explosive power and passing qualityof school level volleyball game players. 60 volleyball players from the different schools of Bangaluru in Karnataka were designated as capable and their age scope from 14 to 17 years. The dependent were separated into 3 equivalent unit. The 1st  group underwent PSTG (n=20), the 2nd group underwent STG (n=20) and the 3rd group acted as the CG they did not exercise any particular training. The designated changeable were measure by the velocity (50mts run test), leg explosive power (vertical jump test) and passing ability (Brady volleyball game test) behavior earlier and later the 12 weeks of activity program. The information was unanalyzed by the analysis of co-variance. The PSTG showed greater improvement in the speed, leg explosive power and passing powerthan the other three groups of the STG and CG.

Would Islamic Finance Have Prevented The Current Global Financial Crisis?

Mohammad O M Alhejaili

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1003-1019
DOI: 10.47750/cibg.2022.28.04.076

The embodiment of Islamic banking is so not the same as traditional banking, as it employments a risk-sharing procedure that provides a genuine opportunity to consider whether or not the way in which ordinary banking is attempted still remains the finest alternative, in all cases couple this with the fact that there has been increased globalisation of financial services, in recent years, and the opportunity to use Islamic financing principles in a wide range of countries is now much more relevant. Concerns have been raised about the activities of the conventional banking sector, particularly following the recent financial crisis. Accordingly, taking a gander at choices, for example, the Islamic financial area is a genuine chance to roll out appropriate improvements. Despite this, there are challenges confronting the Islamic banks in attempting to acquire general allure. One of the major issues is the fact that many Islamic banking establishments are dealing with developing countries which have their own set of challenges, especially in times of economic difficulties. Besides, the legitimate structures encompassing Islamic keeping money have not kept pace; As a result, many of the Islamic banking rules and regulations are outdated and will no longer help the core of how Islamic banks operate. With this in mind, it is proposed that a much stronger legal structure is needed to promote Islamic banking, and that, in the long run, Islamic banks are unlikely to gain widespread global acceptance. It takes time to persuade investors all over the world to change their ways, and trust must be earned. Nonetheless,, without having a legal structure in place, it is difficult to gain this level of confidence; therefore, getting the frameworks in place will be a crucial part of ensuring that the Islamic banking sector is in the appropriate place to benefit from a period of growth which is likely to take place as part of the recovery from the current economic position.

THE INFLUENCE OF BRAND EQUITY ON CONSUMER PURCHASE BEHAVIOUR WITH SPECIAL REFERENCE TO MERINO LAMINATES, CHENNAI

Maria Alexina Vinotha Rajan, Lawrence G

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1020-1031
DOI: 10.47750/cibg.2022.28.04.077

This Report examines the “The Impact of Brand Equity on Consumer Purchasing Behaviour at Merino Laminates” Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans. Consumers often buy products not because of their attributes per se but rather because of the ultimate benefits that these attributes provide, in turn leading to the satisfaction of ultimate values. The results have been analysed and interpreted using SPSS software and the following statistical tools, Oneway Anova, Correlation, and Multiple Regression.

A STUDY ON THE ROLE OF CHIT FUNDS AS MULTIFACET FINANCIAL COMPANIES IN THE STATE OF ANDHRA PRADESH

Dr V.N. Santhisree

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1032-1043
DOI: 10.47750/cibg.2022.28.04.078

Chit fund institution is indigenous, simple, easy, readily understood, and widely accepted by rural and urban middle-class people. It is a popular borrowing instrument. The aim is to pool small savings managed by a foreman who acts as a trustee-cum-supervisor for the process of collection and allotment for the pooled amount to catch members by rotation. Chit funds represent an ancient form of savings and credit institution before the banking system in rural India. Most of the financial needs of rural and urban middle-class people are taken care of by Chit funds. They meet their specific needs for large family functions, festivals, education, housing, agriculture, business, and medical expenses: most people, irrespective of urban and rural, avail this avenue for reasonable returns. Chit funds offer complete parallel banking services as a vast network of small business people, homemakers and salaried individuals. The popularity of chit funds has not been affected by the increased awareness of the mutual funds and equity market. The chit funds played a crucial role in the Indian financial system and worked as a bridge between the age-old financial practices and the modern banking system. Today chit fund in India is highly standardized and stands in the financial industry's status. Even after the enormous expansion of bank branches all over the country, chit funds continue to exist and expand more popularly than banks in many regions of the country.

The Role of Human Resources Management in Present Scenario

Ms. Bhargavi Mullapudi,Dr. P. Sridhar,Prof.Peri Pinakapani

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1044-1053
DOI: 10.47750/cibg.2022.28.04.079

Human Resource Development is the term used to describe the process of developing human resources. Human Resource Management is a philosophy, whereas Human Resource Development refers to the activities and processes that promote the intellectual, moral, psychological, cultural, social, and economic development of individuals in organizations in order to help them reach their full human potential as community resources. It is a constant process in which personnel are aided in developing their abilities in a systematic manner. Human Resources Management is responsible for maximizing efficiency and profit, but in the new environment, the function of HRM is changing Because of developments in government policies, unions, labour laws, and technology, the role of HR managers is fast evolving. Organizational trends, human resource planning, job design, motivation, recruitment, skill development, and employee interactions have all been observed. Human Resource Management may effectively address the difficulties if correct solutions are used. As a result of the changing environment, Human Resources Management will play a larger role in the future. This study aims to explain the current state of human resource management.

Sustainable Development in Agribusiness in Indian Market: Use of Communicative Tool/ Informational Communication Technologies (ICT) and digital tools among different category of Indian farmers.

Arun Yadav, Jampala Maheshchandra Babu, Dr. Oum Kumari R

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1054-1066
DOI: 10.47750/cibg.2022.28.04.080

The objective of the research is to measure the usage of Information Communication Technologies (ICT) and digital instruments in different category of Indian Farmers, to facilitate agribusiness and making it sustainable. The research article also laid emphasis on on the various digital tools and facility available for Indian farmers.

SUSTAINABLE MARKETING STRATEGIES ADOPTED BY WARANGAL DURRIE WEAVERS IN PRE & POST COVID-19 ERA

K. Aruna, Padma Kurisetti

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1067-1082
DOI: 10.47750/cibg.2022.28.04.081

The total world was affected by the COVID-19 pandemic from January 2020 onwards. Till today the impact of the pandemic is there and our Nation, India is coming back to new normalcy. Each and every sector of the economy, in India got affected by the pandemic. Various businesses had to undergo completely unexpected and challenging situations and required to formulate new strategies for their survival. Under such category majority of MSME’s, and labour force in unorganized sector, such as construction workers and artisans faced a challenging situation for their own sustainability. In India, un-organized sector got effected very badly. For example, handloom industry is one among them. Few selected industries, such as pharmaceutical, healthcare, online education, e-commerce and packaged consumer goods are benefited from the COVID-19 /pandemic and even the society got the benefit of additional employment with different skill sets. Unorganized sector like Handloom industry faced the challenging situation during the COVID-19. The artisans suffered a lot without work orders and sales. This study throws a light on the weavers of Warangal, who are famous for weaving durries. Their product is recognized with prestigious Geographical Indicator (GI). Main aim of this paper is to analyze the challenges of durrie weavers in pre and post pandemic period in India and to identify new strategies adopted by the weavers during the COVID-19 and suggest the marketing strategies to be adopted based on the results obtained from the study. This study includes two co-operative societies i.e., Shatranji & Nawar co-operative society and Kashivisheshwara co-operative society. The study used tools named as correlation analysis and Chi-Square test for analyzing the data.

THE CORRELATION BETWEEN EMPLOYEE ENGAGEMENT AND PERFORMANCE AT A RETAIL INDUSTRY IN DELHI.

Devashish Pandey, Sanket Kaplash, Divya Sarkar

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1083-1088
DOI: 10.47750/cibg.2022.28.04.082

The study revealed the realities about staff engagement strategies used in Delhi's retail sector. Initiatives to increase employee engagement are thought to be a useful tactic for success, The goal of the study is to determine how engaged employees are with their workplaces and how it affects their overall productivity. To understand the effect of engagement on performance, several factors are used. The idea is that employee engagement motivates workers to increase organisational performance, decrease attrition rates, enhance their health, and feel better about going to work. Total (112 respondents) were selected as the population. As per secondary, several factors affect employee engagement, and effective engagement methods are crucial to the profitability of the retail industry as well as the professional development of workers.

Enhancing Efficiency of Karachi Port (Pakistan)

Dr. Sajid Mehmood Shahzad

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1089-1097
DOI: 10.47750/cibg.2022.28.04.083

Shipping is the driving force for the global economy. Without shipping, worldwide trade would not be practicable. Globalization has increased trade activities and given rise to phenomenal growth and development in maritime transportation. Recent reports suggest that seaports are responsible for over 90 % of world trade. Disorganization in port operations excites a high cost of business, which destroys the economy. There are many ways to gauge the efficiency of ports and there are also several important factors, which require to be analyzed for enhancing the efficiency of ports. The study of port performance and key contributors is not similar for every port, because of different infrastructure and facilities. This research aims to identify and assess the key determinants of performance, which apply to Pakistan’s Karachi Port, and finds out ways to improve upon the delay causative factors for enhancing efficiency

Empirical study of National Strategy for Financial Education of India (2020 – 2025) with special reference to awareness of Insurance & Pension Plans

Mr. Sachin Pimple, Dr. (CA) Kishore Peshori

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1098-1116
DOI: 10.47750/cibg.2022.28.04.084

The Organisation for Economic Co-operation and Development (OECD) and its International Network on Financial Education (INFE) is working constantly for the understanding the level of Financial Literacy (FL) and measures to improve it at global level. Government of India has also followed the definition of FL provided by OECD/INFE and further working on the lines of improvement of FL level in the country as the improved financial level of countrymen will also support the development of economy. Indian Government has made its vision very clear about FL that every Indian shall be financially literate and empowered. To achieve this vision Government of India has designed National Strategies for FE time to time. The current National Strategy for Financial Education (NSFE) is designed for the period of five years from 2020 to 2025. This NSFE (2020-2025) policy is designed with a holistic approach to make Indian citizen aware about financial education (FE) related to banking services, financial market services, loan facilities, insurance cover, pension plan the working of all these. Strategy also discusses about the strengthening of banking ombudsmen and other consumer forums for the protection of consumer rights effectively. This study is an attempt to understand the effectiveness of the efforts of government to reach to common people to improve their FL level. Study is conducted in Mumbai Metropolitan Region area to know how the people of the financial capital of the country are equipped with FE. The Study is however, limited to understand the awareness level of people only about insurance and pension related concepts.

TOURISTS SATISFACTION WITH GOA AS A HOLIDAY DESTINATION

Parminder Singh Dhillon

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1117-1126

Tourist’s satisfaction with a holiday destination is the key to its success and also determines the behavioural intentions of the tourists to revisit. The satisfaction of the tourists with the destination always remained a crucial topic for research, however, there has been a very limited investigation done on beach destinations in India. This paper is an attempt to identify the destination satisfaction attributes for the tourists in the State of Goa also called as the beach capital of India. A questionnaire based survey was conducted with a sample of 285 tourists visited Goa and stayed in different hotels and resorts. The results revealed overall satisfaction except with few destination attributes. The study will be useful for the destination marketing organisations to frame a suitable strategy for the overall satisfaction of the tourists in Goa.

Impact of mobile applications on participation of retail investors in Indian stock market

Shivani, Shivani Thakur, Tamanna Godara

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1127-1134
DOI: 10.47750/cibg.2022.28.04.086

Over the last few years, Stock markets around the world has witnessed major changes in terms of participation of retail investors. One of the key factors behind these changes is the availability of investing opportunities via online and mobile trading. With reduced transaction cost and ease of access, stock markets have become almost within a reach of hand, especially for retail investors. We find that financial technology has enabled more small investors to enter into the stock market than the large investors because of low cost and ease of access.

JOB SATISFACTION ON JOB PERFORMANCE OF EMPLOYEES IN INFORMATION TECHNOLOGY INDUSTRY

Dr. Somasekhar Donthu, Dr. P. Subramanyam

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1135-1147
DOI: 10.47750/cibg.2022.28.04.087

This research article aims to “To measure the impact of key predictors of job satisfaction on job performance of employees in IT industry”. The paper applies data reduction using Confirmatory Factor Analysis (CFA) on a sample of 364 respondents drawn from IT industry in the Bengaluru and condenses a set of 12 job satisfaction items converted into a four key predictors. The present study proposes a model of the impact of key predictors of job satisfaction on job performance. The study found that pay, supervision, work itself and promotion are impacting significantly the job performance. Therefore, IT companies should focus on the above factors to job performance of employees. The study investigated the impact of key predictors of job satisfaction on job performance of the employees in IT industry concluded that pay had the highest impact on the job performance of the employees’ supervision, work itself followed by promotions

A STUDY ON IMPACT OF FACTORS INFLUENCING EMPLOYEE ATTRITION RATE IN IT SECTOR – WOMEN EMPLOYEES PERSPECTIVE

Dr. SHAIK MAHABOOB SYED

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1148-1159
DOI: 10.47750/cibg.2022.28.04.088

Management of employee turnover is very essential condition of human resource management. Hiring the right people is the biggest challenge that HR department faces today. Sometimes candidates are not proficient enough for the job but they say yes to impress the interviewer to get the job, but after sometimes they realize that there is no match between them and job, so they start looking for another option. Employee Retention has contributed substantially to the economic power of the company, but they face the problem of employee turnover that affects the organization because if the turnover of employees increases in the organization than it will affect the productivity of the organization. So, to improve the productivity and performance of the organization current study is conducted. The current study is an attempt to identify the impact of factors (Organizational, HR, Personal and Job-related) on the turnover intentions amongst the employee's in Indian IT Sector. Data was collected from 660 women employee's working in Indian IT Sector. Primary data is collected from five major IT companies i.e. Wipro, Infosys, HCL, Accenture and HCL. Various dimensions of both the constructs are available in the literature but selected dimensions of both the constructs are used for drawing inferences that help organizations in identifying factors that affect turnover intentions.

Impact of GST implementation on MSMEs- A Study with special reference to Bangalore City

Prof. Chaithra Y N, Dr. J. Murthy, Mr. Gowri Sankar Komma

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1160-1173
DOI: 10.47750/cibg.2022.28.04.089

Goods and Services Tax (GST) is a comprehensive tax levy on manufacture, sale and consumption of goods and services at a national level. The GST regime holds an enormous opportunity for various sectors of the economy and is expected to herald a new era of indirect tax regime. By replacing various indirect taxes, GST is expected to be a key step in the field of indirect tax reform in India. The uniform tax reform under GST is expected to provide a uniform market for MSMEs. By cutting down multiple taxes, this reform will increase the flexibility in transfer of goods, hence reducing the total business cost. While the lower Goods and Services Tax (GST) rates may lead to a decline in inflation, economic growth may not improve significantly in the short term even though it will benefit both India Inc and the government in the medium term. Present study carried out in Peenya Industrial area, Banglaore city with a random sample of 110 responses. It’s concluded that there is significant relationship between dependent variable GST impacts on MSMEs.

Factors Influencing Employee Retention: An Empirical study with Reference to IT Industry

Prof. Bhavani V, Amanjot kaur

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1174-1180
DOI: 10.47750/cibg.2022.28.04.090

Employee retention is one of the biggest challenges for HR in IT industry. It involves taking appropriate actions to motivate employees to stay in the company for long duration. The main focus of this study is to understand the factors which impact employee retention in software companies. For the study purpose sample of 7 software companies selected in Bangalore and structure questionnaire was prepared based various aspects of the software industry. An effort is made to discover the effectiveness of the retention of the employees in IT industry and how practical they are to retain employees for long duration. The results of this research study have shown that there is significance relationship between age, gender, years of experience with compensation & benefits.

Work Life Balance and Job Satisfaction among the Working Women in Banking Sector: An Empirical Study with Reference to Bangalore City

Dr. N. Gurunatha Naidu Dr. Parle Kalyan Chakravarthy Dr. Patan Touhid

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1189-1200
DOI: 10.47750/cibg.2022.28.04.091

Work-life balance is one of the supreme challenging issues being encountered by the women employees in the 21st century. Work- life balance means the extent to which the employee feels contented and have his or her needs fulfilled in both professional and personal faces of life. In the recent time the issue of work-life balance has gained more concern due to the reason that an individual’s work life and personal life may present contradictory demands, while demand from both the spheres are equally important.  Work life balance and Job satisfaction are the prominent research studies that most of the companies are investing their time to identify various job satisfaction variables. Present study makes an attempt to study the job stress and the work life balance of women employees working in public sector banks in Bangalore City. The study was carried out on primary data from State bank of India, Indian Overseas Bank and Punjab National Bank with sample of 212. . The data are analyzed using various statistical tools and methods on SPSS 28. Present study reveals that there exists a relationship between job stress and work-life balance among working women in selected banks.

Brand Equity on Banking Sector

Ms. Swati Prajapat , Dr. Nupur Ojha

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1221-1227
DOI: 10.47750/cibg.2022.28.04.093

A measure of the benefit of having a recognizable and quite well brand is brand equity, or the maximum power a strong brand has in the customer's mind. Brand equity is built by providing great customer experiences that encourage people to choose them over rivals that provide identical items. Banking sector, now-a-days, are having cut throat competition in almost all the scheduled commercial banks of India. This shows that banks should maintain its brand equity to compete with other banks. According to Aaker, perceived quality, association, loyalty and brand awareness are the variables to measure Brand Equity. The study took the help of customers of the PSBs and PVBs of India to measure all the variables of brand equity

Challenges of re-engineering through RPA and AI of Accounting and Audit Process – Indian Perspective.

Dr Gutti R K Prasad,Dr Byju John

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1228-1241
DOI: 10.47750/cibg.2022.28.04.094

Over the last few decades, information technology has expanded rapidly, and accounting and auditing have become increasingly vital due to the opportunities discovered. Artificial intelligence (AI) and robotic process automation (RPA) are believed that automation of decision-making systems and systems that require human intervention would become increasingly vital for dealing with change. Because technology develops quickly, integrating AI into accounting and auditing systems is a high-risk proposition. However, there aren't enough theoretical frameworks to fully explain how RPA and AI can be used to re-engineer the accounting and auditing processes.
This study encapsulates the evolving RPA and AI ecosystem to address this research gap. It identifies critical challenges that must be overcome to successfully implement such auditing and accounting systems from the Indian perspective

“A STUDY ON EFFECTIVE TRAINING AND DEVELOPMENT IN INSURANCE AGENCIES AT CHENNAI”

Dr.P.Elantheraiyan , Dr.S. Thandayuthapani

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1242-1250
DOI: 10.47750/cibg.2022.28.04.095

The research article titled, “A Study On Effective Training And Development In Insurance Agencies At Chennai” aims at analyzing the training and development methods which is giving by insurance agencies  at Chennai. The research study  will helpful to find the the employees and agents satisfaction level of existing training methodologies practiced in the insurance agencies. The research study is based  on the primary data collected through questionnaire method. The questionnaire consists of well-structured open-ended, closed-ended, dichotomous, and multiple choice questions. The sample size is 120 to be considered. Convenient random sampling technique is applied for selecting sample size of the respondent.

A STUDY ON FINANCIAL LITERACY AMONG YOUNGSTERS IN CHENNAI CITY

Dr.T.V. Ambuli

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1251-1258
DOI: 10.47750/cibg.2022.28.04.096

Financial literacy is a combination of skill, knowledge and attitude towards financial related aspects of an individual. It provides to take proper financial decision for the person who need of it. Research has been organized throughout the world in order to identify and measure the financial literacy level .The government has been conducted a financial literacy survey in our country. In general most of the survey insist to find the level of financial literacy. This article focuses to identify the level of financial literacy of the youngster in Chennai and it identifies the Excellency with respect to financial decision. This study identifies that income, qualification, gender and age affects the level of financial literacy. It also finds out the financial alternatives preferred by youngsters. With the help of this study required strategies can be identified and for the betterment in financial decision by the youngster in Chennai city

The Mediating Effect of Job Satisfaction on the Relationship of Employee Engagement and Employee Performance: Empirical Evidence from non-managerial employees of State Bank of India Raipur, Chhattisgarh region

Dr. Roopendra Singh,Dr. Hemant Kumar, Dr. Nitin Kalla, Dr. Bharati Pujari

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1275-1284
DOI: 10.47750/cibg.2022.28.04.098

An organization's progress depends on employee engagement and performance. The satisfaction level also leads to their performance as well as the organization's overall growth. Customers perceived  State Bank of India as a reliable bank especially in rural India and the employees doing the job in that bank are regarded as the caretaker and custodians of the villager’s hard-earned money. The study analyzes the effect of employee engagement of non-managerial employees at SBI in the Raipur region of Chhattisgarh on their employee performance when mediated through their job satisfaction. The predictor variable was employee engagement, the mediator variable was job satisfaction and the dependent variable was employee performance. The findings revealed that there was a significant indirect effect of Employee Engagement on Employee Performance through Job Satisfaction.

AN ANALYTICAL STUDY ON THE INFLUENTIAL ROLE OF CHILDREN IN THE FAMILY BUYING DECISION

Sindura Bhargav, Dr. Bharati Pujari

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1285-1290
DOI: 10.47750/cibg.2022.28.04.099

Family buying decisions are significantly influenced by children. In the past, kids had much less market knowledge than their parents did. But now children are the first to learn about new things. Children today only watch as their parents make purchases. Children not only receive first choice of their own belongings but also of practically all other family members' belongings. The purpose of this study is to examine the influence of children on family shopping decisions utilising four distinct items. So this study looks into a range of variables that directly influence a family's purchasing choice. The study uses a descriptive research methodology using 153 samples.  It has been collected from the respondents using a data collection method called a questionnaire. The data analysis method employed is the percentage method. The results demonstrate that most parents give importance to their children's requests because they think their child's choice is wise.

Modeling of the demand deposits from Moroccan commercial banks

Fatima bellaali, Abdelhamid el bouhadi, Mimoun benali

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1291-1303

According to the recent recommendations of the Basel committee, the modeling of the flow of the demand deposits is a major issue in the Asset Liability Management. In the present work, we propose a modeling of the flow of the demand deposits (unpaid accounts) of the Moroccan commercial banks. The data have been extracted from the Bank Al-Maghrib (BAM) in order to liquidate the stable portion of these deposits according to the time that the bank can use to grant loans while minimizing the risk of the transition and liquidity. It is found that the deposits of the clients show no apparent behavior in relation to their demand deposits. This results will permit the bank do not take into account the factor of the short-term interest rate as affecting the available volume of a current accounts.

JDM AT THE CORE OF ACCOUNTING

Dr. Shivaprasad G, Kavita Chavare

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1304-1321
DOI: 10.47750/cibg.2022.28.04.101

The purpose of this research is to look into the qualifying effect of capital structure components on the accounting-related quality of judgement and decision-making (JDM). The framework is used to study the    variation in JDM quality by taking the practical significance of the study in an applied field. The study found evidence that different capital structures having both secured and unsecured loans have an impact on accounting-related JDM quality by studying the transformation in the net worth as a result of the volatility of earning and the economic consequences of 3 C dimensions on earnings are analyzed to measure the JDM quality.  This study documents a variation in the quality of the informativeness of the treated firm’s financial reports. As a research method, we undertook the one-way Annova   The study concluded  that the Hybrid and high debt capital structures with both secured and unsecured loans influence the adoption of aggressive accounting practices and, as a result, a reduction in the informativeness of firms’ financial reporting.

DEVELOPING UTTARAKHAND'S LOCAL FOOD MARKET: THE PARTICIPATION OF WOMEN FARMERS

Abhay Chamoli, Sumit Pratap, Naveen Uniyal

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1322-1333
DOI: 10.47750/cibg.2022.28.04.102

Rural production systems and sociocultural structures are changing in Uttarakhand due to excessive male migration. These women who are left behind have seen observable changes in their lives, such as job loads, household responsibilities, and the methods of earning a living. The scaling of agricultural sector in the state is now totally dependent on the efforts put in by the women farmers. The current study is an attempt to bridge the gap between the current status of women farmers in the state and the challenges needed to be addressed for efficient local crop cultivation. Two villages from the Uttarkashi district were studied using a case-control design. The data collection method used was a quantitative approach, involving 80 women who responded to household surveys. Secondary data was also used to assess the current situation of local food farming in the state of Uttarakhand. The findings of the study reflected through the investigation of socio demographic standing of women farmers in the state, illustrated the lack of resources and unfair trade practices by traders in agro markets during the monsoon season. Whereas secondary data revealed uneven distribution of cold storage units among various districts of Uttarakhand. 

CSR performance and the cost of financial debt in emerging MENA economies

Dr. Maher Jeriji

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1334-1356

This study tackles the debate regarding the effect of corporate social responsibility (CSR) performance on cost of debt. The relationship between corporate CSR performance and the interest rate of debt is examined using the system GMM technique estimator on 243 listed non-financial firms from 10 MENA emerging countries (Bahrain, Egypt, Jordan, Kuwait, Morocco, Oman, Qatar, Saudi Arabia, Turkey, and the United Arab Emirates) during the period 2011-2020. We provide substantial evidence that the association between CSR performance and the interest rate on debt - the accounting measure of the cost of debt, is significant and negative. This support stakeholders’ value maximization view and suggest that lenders reward better CSR performance. However, findings show that firms with more transparent CSR reporting are penalized by institutional creditors. Our findings provide more in-depth evidence on why companies should improve their CSR performance while paying more attention to CSR reporting practices.

Influence of Celebrity Endorsement towards Beauty Care Products

Dr. Ashwinkumar A. Santoki

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1357-1367

Purpose: Celebrity endorsement has developed into a potent marketing tactic that helps businesses set themselves apart from rival brands in the eyes of consumers. The primary goal of this research is to examine how celebrity endorsements affect customer attitudes about beauty care goods.
Design/Methodology/Approach: A self-administered questionnaire was completed by 141 female’s respondent and data were being analysed with the help of factor analysis and structured equation modelling using SmartPLS. This study employed a single cross-sectional descriptive research design.
Findings: The results revealed that celebrity personality positively affects celebrity credibility, and celebrity credibility favourably affects the elements that influence celebrity endorsement of beauty care products, including product recognition, awareness and recall, positive word of mouth, and changing behaviour. It is also discovered that celebrity credibility has no beneficial effect on product inquiries.
Funding Statement: No specific grant was given to this research by any funding organisation in the public, private, or non-profit sectors.
Ethical Compliance: The 1964 Helsinki Declaration and its later amendments or comparable ethical standards were followed in all procedures carried out in studies involving human subjects. These procedures also complied with institutional and/or national research committee ethical requirements.  Note: This is not a medical research.

Developing a Human Resource Analytics (HRA) competency framework for enhancing Return on Investment (ROI): An empirical investigation

Dr.Gayathri. R

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1368-1378
DOI: 10.47750/cibg.2022.28.04.105

The study of the relationship between existing HRA competency and Return on investment (ROI) is a relevant theme. Though the role of employee-related elements of HRA (such as capabilities, motivation and opportunity; CMO) in influencing financial outcomes is relevant, there is no empirical evidence analysing the influence of these variables in the HRA competency-ROI relationship. Using a sample of HR professionals (n = 230) in private organizations in Bangalore, India, this paper tested the hypothesized model using SEM. The present paper examined the mediating effects of capability, motivation and opportunity on the relationship between the existing HRA competency and ROI. Likewise, this study tested the differential effect of capability, motivation and opportunity on ROI. The findings of the study identified a positive and significant relationship between existing HRA competency, employee motivation and ROI. Besides, ‘opportunity’ was identified as a significant mediator of the link between existing HRA competency and ROI. Concerning the differential effect of the individual employee-related variables, the present study revealed that ‘opportunity’ was more strongly related to ROI than ‘motivation’. As one of the first, this paper presents a framework that explains how HRA competency influences ROI through CMO.

STUDY ON CLOUD COMPUTING FOR EFFICIENT RESOURCE ALLOCATION AND SCHEDULING APPROACHES

ATHMAKURI NAVEEN KUMAR

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1379-1387
DOI: 10.47750/cibg.2022.28.04.106

The term "cloud storage" refers to a variety of online services that enable users to store and share digital media such as documents, data, photos, and videos. You may access these files from anywhere and on any device (laptop, mobile phone, tablet etc). With cloud computing, users are able to allocate their computing needs among a shared pool of powerful machines, increasing their access to resources like processing power, storage space, and software services. There is a growing population of internet users who rely on cloud-based resources. Large amounts of data are transferred from users to hosts and from hosts to users in the cloud environment, but as demand for cloud services grows, the associated cost and complexity for the cloud provider may become unsustainable. There may be times when two or more users make a request for the same item. Given these constraints, it's not easy to decide which host to use to gain access to the necessary resources and build a virtual machine (VM) in which to run the necessary applications in a way that maximises efficiency while minimising costs. Scheduling tasks in a cloud computing environment to maximise efficiency is one solution to this issue. An approach to job scheduling is provided by this project. In this research, we make an effort to suggest a host selection model based on shortest execution time to reduce overhead.
The term "cloud storage" refers to a variety of online services that enable users to store and share digital media such as documents, data, photos, and videos. You may access these files from anywhere and on any device (laptop, mobile phone, tablet etc). With cloud computing, users are able to allocate their computing needs among a shared pool of powerful machines, increasing their access to resources like processing power, storage space, and software services. There is a growing population of internet users who rely on cloud-based resources. Large amounts of data are transferred from users to hosts and from hosts to users in the cloud environment, but as demand for cloud services grows, the associated cost and complexity for the cloud provider may become unsustainable. There may be times when two or more users make a request for the same item. Given these constraints, it's not easy to decide which host to use to gain access to the necessary resources and build a virtual machine (VM) in which to run the necessary applications in a way that maximises efficiency while minimising costs. Scheduling tasks in a cloud computing environment to maximise efficiency is one solution to this issue. An approach to job scheduling is provided by this project. In this research, we make an effort to suggest a host selection model based on shortest execution time to reduce overhead.
 

The Results of Medical Examination and Treatment Under The Impact of The Medical Equipment System at Central Public Hospitals in Vietnam

Nga Phuong NGUYEN

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1388-1399

This study analyzes the medical equipment system's impact on patients' disease progression after being treated at Vietnamese central public hospitals. The study surveyed medical staff and patients treated at central public hospitals. The gathered information and assessment was used to evaluate the current state of medical equipment being used in hospitals. The study also compared the relationship between the medical equipment status and the change in health status after the treatment. Research shows that, although the socialization policy offers a good opportunity for hospitals to upgrade medical equipment, the current policies cause many hospitals to face legal problems and prevent patients from accessing higher treatment qualifications. Improving the health financing policy will thus improve central hospitals in providing healthcare services and create better conditions for Vietnamese people to access the health care system.

IMPACT OF COVID-19 ON BRAND LOYALTY IN FMCG SECTOR: IN INDIA.

Dr. Ankita Nagpal, Ms. Kritika Pallvi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1400-1412
DOI: 10.47750/cibg.2022.28.04.108

The global impact of the Coronavirus pandemic is unprecedented, and consequently the impact is even greater in emerging economies like India. Fast-moving consumer goods (FMCG) is one of the most important sectors in India, with numerous businesses, including domestic, care, and so on, that are in high demand, regularly consumed, and services are offered for a minimal cost. This paper is a decision to investigate the COVID-19 epidemic in the FMCG sector.

A Study on Consumer Awareness towards Organic Products in Bangalore City

Mrs. Bibi Hajira,Dr. K.V.V. Murali Someswararao

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1413-1421
DOI: 10.47750/cibg.2022.28.04.109

Organic Products refers to the process of selling the products and services based on their interest and environmental benefits to the society. Organic Products is typically practiced by many environmental companies that are committed to environmental and social responsibility. Organic Products is a new strategy to protect society and environment. The main thrust of the study is to measure the relationship among consumer awareness and perception toward Organic Products. It is found that there is association between gender and annual income of consumers in Bangalore city and concluded that there is relationship between consumer awareness, consumer perception, environmental concerns, and consumer buying decision of Organic Products in Bangalore city

A Study on Buying Behavior of Consumer towards Online Shopping With Reference to Bangalore City

Mrs. Lakshmi. S N, Mrs. Indumathi. V

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1422-1431
DOI: 10.47750/cibg.2022.28.04.110

On-line shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still not in line with the global market. This new shopping technique is innovative in nature. As compared to traditional way of doing shopping, it not just brings an incredible    number and extensive   variety   of   stock   to   the   purchasers; additionally offers a far reaching market and endless business opportunities. The data was collected through Questionnaires on a sample of 580 respondents from Bangalore City. Simple random sampling method has been used for data collection. Both primary data and secondary data has been collected for this study

Employee Job Satisfaction in IT Industry in Bangalore: An Empirical Study

Ms. Sharmila Fernandes, Dr. P.Sudarkodi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1432-1442
DOI: 10.47750/cibg.2022.28.04.111

This paper empirically examined the impact of employee job satisfaction on organizational performance in large and medium scale manufacturing industries. It notes that Employee job satisfaction is vital for improved organizational performances. The paper tells that an employee with a high level of job satisfaction holds positive attitudes towards his job. On the contrary, an employee who is dissatisfied with his job holds negative attitudes about the job. The aim of this study is to analyze the impact of employees job satisfaction on organizational performance among the employees working in IT industry in Bangalore and also to explore the link between job satisfaction and organizational performance and to determine if there is an empirically provable relationship between these two variables, and the direction and the intensity of this relationship. Empirical research was conducted on a research sample of five software companies (TCS, Wipro, Infosys, Accenture and IBM) with 155 employees surveyed. The results of this study show the existence of a clear link between employees’ job satisfaction and organizational performance in both directions, but with pretty weak intensity. Study concluded that job satisfaction determines organizational performance, rather than organizational performance determining job satisfaction.

Sustainable Development Methodology: A methodical approach to innovation that encourages creativity and strategy in the promotion of organizational alternatives

Dr. KDV Prasad, Dr. Mruthyanjaya Rao Mangipudi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1443-1453
DOI: 10.47750/cibg.2022.28.04.112

In the study that has been conducted on a methodical approach to innovation through sustainable development methodology, the authors majorly focused upon three components: business process reengineering, strategic business units, and the leadership that plays a critical role in being innovative and creative thereby generating organizational alternatives.  Organizational alternatives shall always be explored depending on the business needs through which they see the future for the organization’s sustainability.  The authors explore the significance of these three components and the associated elements surrounding sustainable development methodology with reference to leadership in this article.  The components will significantly contribute to the creativity and promotion of organizational alternatives.

Managing with humour during COVID 19: Managers’ humour style and its influence on team members’ stress and job satisfaction using non-hierarchical cluster analysis

Sneha S Kairanna, Sumathi Annamalai, Jagrat Gada

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1454-1469
DOI: 10.47750/cibg.2022.28.04.113

This research paper focuses on exploring theusageof humour by themanagers while connectingwith their teams. The objective is to study which humour style is effective in reducing the stresslevel and increasing the job satisfaction level of the team members using K- means cluster analysis.120 team members evaluated their manager’s humour. K- means cluster analysis reported specific humour clusters. Theresultsconfirmthataffiliativehumour and self-enhancing humour decreases the stress level of the team members and increasesthejobsatisfaction. The findings suggest that managers who apply self-defeating and aggressive humour are most likely to damage the manager and teammember’s relationship.  It is also observed that usage of negative humour is most likely to becausing strain than not using humour at all, while interacting. This study helps managers to identifythemosteffectivehumourstylestobeadopted,whileengagingwiththeirteams

Individual Investors – Are they Emotionally Biased?

Dr. C. S. Joshi, Ms. Sneha Badola

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1470-1481
DOI: 10.47750/cibg.2022.28.04.114

The stock market is a crucial aspect of not just India’s financial market but of the world’s economy as a whole, as it results into massive investments performances. In the fast-moving financial scenario, the traditional finance is unable to explain the irrationality of an individual investor, as they are irrational and influenced by irregularities in financial market. Behavioural finance has earned a lot of significance through its attempts to discover such causes which are behind an investor’s behaviour. The objective of this research paper is to investigate the key impact of behavioural biases in the investment decision making of individual investors. The study consisted of 378 individual investors trading in Indian stock exchanges and data was collected through a questionnaire developed for the purpose of research. The questionnaire was empirically tested after approving its reliability and validity. It is interesting to know the impact of different emotional biases affecting the investment decisions of individual investors. Loss aversion bias, Status quo bias and Optimism bias were studied.

Women Entrepreneurs of Rajasthan: Decoding Managerial Skills

Dr. Ritesh Kumar Singhal Dr. R.Sudha Dr. Somanchi Hari Krishna Dr. Kavita Chordiya Dr. Amit Sinha Dr. Namrata Acharya

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1482-1498
DOI: 10.47750/cibg.2022.28.04.115

Employment has been an obvious marvel in the development of new women entrepreneurs. Men or women are equally endowed with psychological and physical abilities along with managerial abilities that are essential for being a successful entrepreneur. Women are certainly not inferior as many of them are ready to undertake the various type of work if opportunities are provided (Singh N. P., 1985). Nearly a decade back, the International Labour Organization (ILO) 1998 World Employment Report characterized the informal sector in the following words: "Informal units comprise small enterprises with hired workers, household enterprises using mostly family labour, and the self- employed. Women entrepreneurship development can be identified by the motivation amongst women, knowledge and awareness, skill enhancement and training, Decision making and Risk-taking abilities. The objective of the paper is to identify the major challenges and cultural and economic barriers faced by women entrepreneurs in Rajasthan that creates a hindrance in the growth and development of Women entrepreneurship

Employee Perception on Green Human Resource Management Practices of Selected Firms in the IT Sector: An Empirical Study

Fr. Jais V Thomas, Dr. Aakash Kumar

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1499-1511
DOI: 10.47750/cibg.2022.28.04.116

As the corporate world is going worldwide, the business is encountering a shift from a conventional financial structure to a modern capacity-based economy which is ready to explore green economic facets of business. Today, Green Human Resource Management (GHRM) has become a key business methodology for the critical associations where Human Resource Departments have a functioning influence in practicing environmental awareness at the workplace. The purpose of this study is to examine the perception on Green Human resource Management among different levels of IT employees from various organizations in Bangalore City. A combination of quantitative and qualitative research methods are employed to gather information. Specifically, data are collected from 155 employees in selected firms in Industry. Study revealed that there is significant relationship between Recruitment and Selection, Training &Development, Performance Appraisal &Rewards in Human Resource Management Practices of selected companies in the IT industry.

E-Commerce and Its Impact on Consumer Buying Behavior: A Study with Reference to Retail Industry in Bangalore

Mr. Firozkhan.I.Pathan Dr. Bharathi T Dr. Mahesh Uniyal

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1512-1521
DOI: 10.47750/cibg.2022.28.04.117

The main goal of the paper is to obtain quantitative describing the actuality of E-Commerce shopping in the case of the Retail Industry in Bangalore city. Online consumer buying behavior is not like a physical market having ability to touch, analyze, and thereafter shop the products. This study explores the effect of few variables, derived from existing literature. Those variables are perceived benefits, domain specific innovativeness, and shopping orientations, i.e., impulse- purchase orientation, brand orientation and quality orientation in E-Commerce companies (ebay, Amazon, Flipkart). For the study purpose data was collected by mean of the questionnaires. The findings indicated that domain specific innovativeness and shopping orientations have positive impact on consumers’ buying behavior towards E-Commerce. Therefore, consumers are showing an interest to online shopping because of recent development of retail industry in Bangalore city.

Science and Religion in the Context of Modern Society

Dr. V. Bhargavi Reddy Dr. N. Sree Rajani Dr. M. Santhi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1522-1536
DOI: 10.47750/cibg.2022.28.04.118

The 1921 Physics Nobel Prize Winner, Albert Einstein in his 1941 “Science and Religion” expressed that “Science without religion is lame, religion without science is blind”. His deep conviction and concern for “religion and God” also have been expressed in his obituary issue of New York Times of April 15, 1955 thus: “My religion consists of a humble admiration of the illimitable superior spirit Who reveals Himself in the slight details we are able to perceive with our frail and feeble minds. That deeply emotional conviction of the presence of Superior Reasoning Power, which is revealed in the Incomprehensible Universe, forms my idea of God.”

CASE STUDY ON DECISION MAKING AT VIBRANT PAINTS- IS IT RATIONAL?

Mr. V S M Srinivas, Prof. R. Anita, Dr. Veenapani, Dr. Monali Sharma

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1537-1541
DOI: 10.47750/cibg.2022.28.04.119

The case represents a company named Vibrant Paints who faced a huge loss because of a decision taken by the accounts manager to stop paying transit insurance. It tells about the incident that a company faced and they suffered losses for several years.
One evening Akhil was sitting in his office and was just thinking about the sequence of incidents that had happened a few months ago. He was trying to understand the impact of the decision about transit insurance on the reputation of the company. He was planning to meet his friend Sonu who is the marketing manager to understand the sales growth of the products sold. Just then he got a call from the CEO of the company to meet him.  

A CRITICAL RELATIONSHIP BETWEEN WOMEN EMPOWERMENT AND GENDER DISCRIMINATION: A STRATEGIC PERSPECTIVE TO UNDERSTAND THE SUSTAINABILITY OF WOMEN'S LIVES

Dr. Prarthita Biswas, Plabani Roy, Adrija Chattopadhyay

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1542-1546
DOI: 10.47750/cibg.2022.28.04.120

Empowerment is a process that is both individual as well as group oriented, since it is through involvement in groups that people most often believe to develop their awareness and the ability to organize and take action to bring about change, often leading to improved decision making capacity at home and at the community level, and greater participation in politics. In the process, empowerment will help women make better use of their talents to lead better lives. They do not aim at being superior to men. They respond as equal and cooperate in order to work towards the common goal. It is therefore a process aimed at changing the nature and direction of systematic forces, which marginalize women and other disadvantaged sections in a given context. The process of women’s empowerment should be critically linked to the issue of sustainability of their own livelihoods. If and only if a woman’s livelihood is ensured in a sustainable manner, would she be a willing stakeholder towards her empowerment. Women’s empowerment needs to be both realized as well as assessed are social, political and economic. Women’s empowerment and women’s education faces a number of social, cultural, economic and psychological barriers which has been highlighted through this paper.

Mapping the Literature on influence of Market Orientation & Marketing Practices on the Performance of SMEs: A Bibliometric review

Sonal Muluk, Dr. Rajesh Pahurkar

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1547-1558
DOI: 10.47750/cibg.2022.28.04.121

The focus of this research is to provide a critical analysis of the marketing orientation and marketing practices in small and medium-sized businesses (SMEs). Bibliometric review is selected for the study to understand the most significant countries engaging in the marketing orientation research between 1996 and 2022. This study includes 474 papers from Scopus listed journals during stated time. Study focuses on the citations and publication details of the articles and research papers based on marketing orientation and marketing practices in SMEs. In this study a Bibliometrix, an open source ‘R’ software used as a mapping and visualization tool to perform intricate bibliometric analyses. It has been observed that maximum research papers are published with Journal of Small Business Management and Journal of Business Research. Research author Gilmore A and O’Dwyer M has published maximum documents 11 and 10 respectively. It has been observed that after 2012 till 2020 more number of publications done in this area.

QUALITY OF WORK LIFE OF FEMALE NURSES

Sumita Jain, Dr. Surbhi Kapur

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1559-1565
DOI: 10.47750/cibg.2022.28.04.122

At the conclusion of each day, working women in government and private hospitals have the issue of balancing their professional responsibilities with their obligations to their families. The majority of women work full-time, and 53 percent of them are having trouble striking a healthy balance between their professional and personal lives. As a result of having to juggle many duties at work and at home, many women have complained that their lives have grown increasingly complicated. They can foster an environment of support to assist these women in striking a healthy balance between their professional and personal lives. The authors of this study investigate the quality of work-life balance of female nurses

Analytical study of foreign trade in the Iraqi economy for the period 2010 – 2020

DR. KAWTHER MOHAMMED DUHAIM

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1566-1571
DOI: 10.47750/cibg.2022.28.04.123

Iraq suffers from the chaos of economic openness to the outside world in terms of investment, financial and commercial investments, especially foreign trade. Therefore, we find that the liberalization of foreign trade after 2003 made the Iraqi economy dependent on the economy of other countries, and this led to an increase in economic exposure to the countries of the outside world and a decrease in the contribution of the agricultural, industrial and service sectors to the formation of the gross domestic product. One of the most important conclusions of the research is to work on reducing dependence The oil sector should finance Iraqi exports and work to benefit from oil revenues in increasing the production capacities of the various economic sectors.

EFFECT OF VARIED RESISTANCE TRAINING ON PHYSICAL FITNESS AND SKILL RELATED VARIABLES OF SCHOOL BASKETBALL PLAYERS

Girisha .N, Dr. A. Kaleb Rajan, Dr. Muniraju M. G

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1572-1584
DOI: 10.47750/cibg.2022.28.04.124

Basketball is a popular team sport and physical fitness along with strategic game play is the key aspects of this game. Here in this concern article aim is to have an investigation of various effect of resistance training for skills and fitness development of School players in basketball.  There several kinds of free hand exercises are involved in resistance training such as Deadlifts, Push Presses, push press, Bench Press, Squats, Rows, running etc.  This concern resistance-based Exercise increases the skills of shooting, dribbling, defending, rebounding, and passing in the game of Basketball.  Resistance training has helped a player to gain acrobatic ability, speed, and endurance. In schools ground and basketball court an school play usually add resistance for practices, these resistance training Is resistance training good for basketball movements. Player jump developed physical ability to jump higher, build strength, dribble down the court faster, and get on defence quicker and to be a highly trained, all-around better player.

A Study on Identifying Mutual Fund as an asset class for Alternative Investment with special reference to Mutual Fund amongst Generation Z

Dr. Priyanka Dukhande, Dr. Rahul Shah, Dr. Kavita Chakravarty

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1585-1590
DOI: 10.47750/cibg.2022.28.04.125

The word Savings and Investments are interchangeable in nature which plays an utmost importance in every person's life. Savings on one hand is to put money safely in a bank account while investing on other hand is to create a gradual increase in the wealth. There are various types of investment avenues available in India. People across various generations depending upon their objectives invest their money into various avenues available. Generation Z who are from mid 1990 to 2010 are the targeted population undertaken in this study. The study is an attempt to understand the awareness and the perception level of Generation Z population towards mutual funds as an investment objective. The sample chosen were from Mumbai city using simple random as the sampling technique. The three major variables studied were risk, returns and liquidity with respect to awareness and perception. The data was analyzed using regression and ANOVA technique. The study showed the investment pattern dependency was more on liquidity.

E-RUPI – A Future of India’s Digital Payment

Dr. Rahul Shah, Dr. Vasumathy Hariharan, Dr. Priyanka Dukhande

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1591-1606
DOI: 10.47750/cibg.2022.28.04.126

e-RUPI is a cashless and contactless instrument that will be used for making digital payments. The digital platform of the payment has been developed by the NPCI i.e., the national payments corporation of India on its platform based on UPI basis. It is digital payment voucher which promises to cut through the need for a payment app, internet banking or even a debit card. The whole digital platform has been devised in consultation & collaboration of Department of Financial services, the Ministry of health and family welfare and the national health authority. The present learning has examined Behaviour and attitude of individuals towards the satisfaction the new digital platform provides thereby creating value addition to the users. It has been evaluated that the recipient of e-RUPI digital payment tool has expressed their optimism towards this platform and claimed that will create a win-win situation for both the users and also the companies. The learning depicts socio-demographic factors, attitude & value creation as a crucial factor towards the adaptation of the e-RUPI.

A Study on Impact of Digital Currency on Stakeholders

Lata Poojari, Dr. Vishal Rajendra Sandanshive, Dr. Rekha Singh, Dr. Pankaj Natu

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1607-1612
DOI: 10.47750/cibg.2022.28.04.127

Central Bank Digital Currency (CBDC) is a digital form of currency notes issued by a central bank. While most central banks across the globe are exploring the issuance of CBDC, the key drives for its issuance are specific to each country’s and concentrate on the exclusive requirements. In the Union Budget 2022-23, Finance Minister of India Mrs. Nirmala Sitharaman had announced about RBI rolling out a digital equivalent to the rupee in the current financial year (2022). The research paper aims to study and understand the significance of Digital Currency and its prospective impact on various stakeholders such as retail customers, corporate customers, domestic banks, international banks, fin-tech solution providers and especially central banks operations and processes. The present study is descriptive in nature and based on secondary data.

A Study to Understand the Retirement Planning Behavior of Working Professionals in Mumbai City

Mr. Aftab Shaikh, Ms. Neena Katkar, Ms. Lipika Koli, Dr. Jayashree Bhakay

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1613-1621
DOI: 10.47750/cibg.2022.28.04.128

The explanatory research is designed to find out the retirement planning behavior of different working professionals of Mumbai City. The study attempts to understand the objective of the retirement planning of working professionals of different age cohort and their investment preferences to achieve their retirement objectives. The study also tries to found out the relationship between retirement planning and the different factors affecting retirement planning. 161 working professionals of different age groups have been taken for the study from Mumbai City. The study also aims to understand that does the investment avenues preference differ from different age cohorts?

The Relationship between Language and Ethnicity

Dr. Gayatree Mishra

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1622-1625
DOI: 10.47750/cibg.2022.28.04.129

Language plays a crucial role in the construction and maintenance of ethnic identity. The ethnicity has a more striking relationship to language than other social factors such as gender, age, or social class. Thus language is only one factor in the ethno linguistic description of a people, or an ethnic group. Language is a primary characteristic and an always present characteristic of ethnicity. Without language you would have an incomplete description of ethnicity. Language is the primary component of ethnicity. What is ethnicity? Is there a 'white' way of speaking? Why do people sometimes borrow features of another ethnic group's language? Why do we sometimes hear an accent that isn't there? Drawing on research from a range of ethnic groups around the world, it shows how language contributes to the social and psychological processes involved in the formation of ethnic identity, exploring both the linguistic features of ethnic language varieties and also the ways in which language is used by different ethnic groups. Complete with discussion questions and a glossary, Language and Ethnicity will be welcomed by students and researchers in sociolinguistics, as well as anybody interested in ethnic issues, language and education, inter-ethnic communication, and the relationship between language and identity.

Financial Inclusion: The Road Ahead for Women Entrepreneurs

Vishnupriya Hymavathi Karlapathi, Dr. Sireesha Nanduri

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1626-1638
DOI: 10.47750/cibg.2022.28.04.130

An entrepreneur is an individual who tries to utilize the maximum available resource to attain maximum gain. Entrepreneurial behaviour is often motivated by a variety of factors, including a desire for personal achievement, a goal for financial gain, and a motive to help others. Countries worldwide have understood the importance of entrepreneurship and provided opportunities to women to  start ventures that improve the country's economic growth and raise living standards. According to National Statistical Office (NSO), 2021, the literacy rate in India is  77.75%, the male literacy rate is 84.70%, and women with 70.30%. Women contribute 48.36% of the Indian population, but participation in economic activity has declined to 16.1% due to the COVID crisis. In this paper, we tried to explore the significant challenges that Women Entrepreneurs faced during the world's major pandemic, COVID-19, and propose the suggestions that would help create the policies that allow women entrepreneurs to consider the uncertain effects faced during the pandemics

Effective Employer Branding: Need for HR to Partner with Marketing

Dr. Ridhi Rani, Mr. Ved Srinivas, Ms. Sadhana Singh, Dr. A. Jagan Mohan Reddy, Dr. M. Nisa

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1639-1650
DOI: 10.47750/cibg.2022.28.04.131

In contemporary times of today (volatile, uncertain, complex & ambiguous-VUCA environment), with all other resources being available affordable & accessible, it’s the only talented human resources which could provide cutting edge services to the company. Hence every company would be striving for attracting & retaining the talented people. Needless to say an effective employer brand helps in attracting the talent and reduces the recruitment costs, apart from helping the company in retention of employee. Further, it also helps in improving the performance, through reduced absenteeism and improved work performance.

IMPACT OF ADVERTSEMENT ON CHILDREN BUYING BEHAVIOR (WITH SPECIAL REFERENCE OF CONFECTIONERY PRODUCTS, MADANAPALLI, CHITTOOR DISTRICT)

Dr. K. SRINIVASA KRISHNA, Dr. ANJALI.G, Dr.B.ANNE SUMALATHA

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1651-1666
DOI: 10.47750/cibg.2022.28.04.132

Television is perhaps the most grounded medium in a general public.  Because of its scope it has the ability to impact culture of a specific nation. To the extent worldwide business is concerned publicizing is one of the essential parts in promoting the executives. It is, in fact, the most prevalent and alluring method for presenting goods and businesses to the general populace in today's civilization. Promotions form opinions and convictions on any goods or services. Magazines, newspapers, TV, and radio without commercials are now impossible to forecast. An enormous sum is going through in notices each year by the Indian ice cream parlor players for their items and because of this non-marked and nearby item has seen decrease in their deals. These promotions have direct effect on kids and kids are very sharp today. They are made mindful of such items such that they likewise realize different brands accessible in advertise for chocolates, chips, rolls and others. All the children irrespective of gender are affected by TV notice the extent that purchasing conduct is concerned. However, there is fairly contrast in the method for persuading guardians to purchase any item. But there is a slight difference of impact on gender that shows more on Boy child than Girl child. Because of these differences the researchers made a modest effort to focus on this area to prove that Impact ofadvertisement on Children Buying Behavior

RESEARCH ON FACTORS AFFECTING CUSTOMERS' INTENTION TO USE ACCOMMODATION SERVICES FOR HOTEL ENTERPRISE IN KIEN GIANG –VIETNAM

Nguyen Hong Giang, Doan Hong Le , Tran Van Trang , Doan Quynh Giang

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1667-1687
DOI: 10.47750/cibg.2022.28.04.133

In Vietnam, there has not been any research on behavior before using products and services - especially in the field of hotel services in the whole country as well as in Kien Giang province.
This study builds a theoretical model of the factors affecting the intention to use hotel services of customers based on the theory of spillover of innovation by Rogers (2003) (DIT) and the unified theory of customer satisfaction. technology adoption and use (UTAUT) by Venkatesh et al (2012). On that basis, the authors has built a model of factors affecting the intention to use hotel services of tourists in Kien Giang province, Vietnam, including factors: relative advantage, influence social, facilitation, hedonic motives, values, habits, customer innovation with 600 questionnaires.
 Combined with empirical investigation, the paper helps hotel businesses in Kien Giang province and in nationwide to better perceive marketing activities and as well as making recommendations to enhance marketing capabilities, and attract more tourists to hotels in next time .

EFFECTIVENESS OF PRODUCTIVITY MEASURES ON PERFORMANCE AND PROFITABILITY OF SELECTED BANKS IN INDIA

Dr. Kattamuri Satish, Dr. B. Rama Jyothi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1688-1696
DOI: 10.47750/cibg.2022.28.04.134

Productivity is one of the important measures which helps for growth and development of economy of the country. The productivity plays a crucial part in organizational achievement of excellence which is essential for dynamic society. Optimum productivity of a company depends on coordination between all inputs that yield maximum profitability with minimum effort. Hence the present study focuses on an objective to identify and compare the factors influencing the Productivity as well as profitability Performance of select Public and Private sector banks in India. The sample consists of 20 Banks which were operating in India. The study period considered for the study is ten years from 2011-2012 to 2020-2021. The methodology which is used in the present study is Correlation analysis which helps to know the relationship between the select variables and Regression analysis is used to analyse the impact of select independent variables such as Sales Per employee, value added per employee, Profit before tax per employee, employee cost to sales and employee cost to value added on dependent variables like Return on Assets, return on Equity and Value added per fixed assets. Further Independent sample test is used to assess the relationship between Productivity and Performance measures of select Public and Private sector Banks in India. Thus, the results from correlation analysis indicate that almost all the independent variables except Sales per employee and employee cost to sales have significant relationship with dependant variables in both Public sector and private sector banks. The Regression result shows that Sales per employee is having significant negative impact on Return on Assets, return on equity and Value added per fixed assets. Independent samples test reveals that the Private sector banks are showing superior performance than Public sector banks.

Sustainability of farming: Revisiting Resource Dependency Theory in analysing challenges with special reference to Bangalore Rural District

Lakshmi MR, Dr. Mounica Vallabhaneni

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1697-1711
DOI: 10.47750/cibg.2022.28.04.135

The purpose of this research is to understand the resource-based view of the resource consumption of farmers. In farming sector there is a resource scarcity in terms of labor, seeds, electricity, water etc. The labor scarcity can be managed by own family members, but the other resources are expensive and not easy to substitute. Hence, this study tries to understand the difficulties faced by farmers in overcoming resource scarcity.
Design/methodology/approach:
It is a descriptive analysis based on demographic data collected from farmers using a structured questionnaire, confirmed after a pilot study. Crombec alpha was used to test the validity and it is more than 0.725. The consistency was tested by using test-reset method and t- test is used to test the consistency of data. This statistically insignificant (p>0.05). Convenient sampling is used for data collection.
Findings:
The Research Dependency Theory helps farmers in classifying the controllable and uncontrollable variables affecting agriculture and crop production. The examination of Research Based View Model helps farmers in acumen on crop production and sustainable development.
Research limitations/implications
Only one District is examined and wider research is essential, both of a qualitative and quantitative nature.
Originality/value
The research provides empirical support for the Resource Dependency Theory and extends the kind of its implication for farmers in facing the challenges of sustainable farming

FAST FASHION AND ITS IMPACT ON THE ENVIRONMENT: AN OVERVIEW

Pratibha Mishra, (Dr) Madhura Yadav

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1712-1725
DOI: 10.47750/cibg.2022.28.04.136

The fashion industry has undergone significant transformation, specifically in the last two decades. Fashion industry changes have forced manufacturers to seek low cost and multiple options in design, as well as quick to market, which are crucial strategies for maintaining a beneficial position in an increasingly globally competitive market. The purpose of this article to review the literature on changes that have taken place in the fashion apparel industry since the 1990s, with particular emphasis placed on the development of the concept of "throwaway" or "fast fashion." It provides an overview of fast fashion v/s sustainable fashion from both a supplier and a consumer's point of view, and it attracts attention to a number of potential research questions.

Ethically Minded Consumer Behavior, Brands’ Commitment to Sustainable Development and Brand Equity in the Apparel Market of Pakistan

Dr. Rizwan Ali Syed Raza Ullah Shah Sadaf Shahzadi Asif Ali Salman Mirza

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1726-1739
DOI: 10.47750/cibg.2022.28.04.137

Purpose-The current research paper elaborated effect of ethically-minded consumer behavior on the brand pledge to sustainable development and consumer perception and how it further impact “brand equity-loyalty-word of mouth statement.
Designing/Methodology/Approach - To evaluate proposed hypotheses, a quantitative study method with a close-ended questionnaire was structured to collect the responses with the convincing non-probability sampling method. About six hundred questionnaires were distributed among the various people and 217 valid responses were received back. To measure the participants’ response, 5- Point Liker Scale was employed. Smart PLS was used to analyses the collected data
Findings - The findings of the study recommend and allow an increasing series of suggestions for the brand holders to adopt sustainable development practices and it will raise the attention of the ethically minded consumers.
 
Research Limitations/Implications - The research was conducted in the cities of Punjab Pakistan. Where the level of education and earnings are high. This study should also be conducted in other cities of Pakistan. The researchers have conducted this study for the apparel industry it should also be conducted on the other industries. At the final note for the further study in line with this study mediated relationship between variables used in this proposed model should be done. The new variable can also be introduced like brand image, satisfaction, perceived quality. This study has several implications for managers and academia. As a result of exposure and information, consumer behavior has changed in Pakistan and requires that organizations and brands must take necessary steps for owing sustainable development goals. This pledge to sustainable development is completely supposed by the consumer to boost brand equity, Loyalty, and constructive word of mouth.
Originality/Value -  To the best of Author’s Knowledge no study has been conducted to measure the impact of consumer behavior on Brands commitment to sustainable development in the Apparel Market of Pakistan
 

Assessment of Supply Chain Integration in Ethiopian Textile Industries

Girma Abdissa Gamachu, Dr. Harold Andrew Patrick

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1740-1758
DOI: 10.47750/cibg.2022.28.04.138

The study develops and implements an integrated supply chain performance measurement framework that provides a more thorough approach to investigating supply chain performance measurement by merging supply network macro operations and decision-making levels. The conceptual model framework is built on performance and supply chain related theories. The study investigates the performance of supply chain integration along with the performance indicators in the textile industries in Ethiopia. The quantitative research was used to measure financial measurement indicators, Quality, time measurement indicators, productivity indicator measurement, internal supply chain integration, external or customer integration and information communication technology indicators. The data was treated using SPSS version 20. The data was collected from textile industry professionals through self-reported method and the common method bias analysis was done. The survey was administered/mailed to eighteen hundred (800) textile industry professionals and only (385) three hundred and eighty-five were able to complete the study questionnaire. Eight standardized, valid, and reliable questionnaires were adopted to collect primary data from the employees of top textile manufacturing Organizations’ located in Addis Ababa - Ethiopia. It was found that supply chain integration performance is influenced by the indicators such as financial measures, time, quality, productivity, internal supply chain, and external supply chain and information communication technology. Multiple regression analysis for the hypotheses indicated that: Performance sub-dimensions i.e., financial measures, time, quality, productivity, internal supply chain, and external supply chain and information communication technology significantly predicted supply chain integration performance in Textile industry.

Role of B-Schools in enhancing learnability and employability

Prof. Ved Srinivas, Dr. Ridhi Rani, Dr. A. Jagan Mohan Reddy

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1759-1773

India is set to become the world’s youngest country with 64% of its population in the working age of 20-59 by 2020(19). This demographic dividend offers India an unprecedented edge & could add a significant 2% to the GDP growth rate. The country needs a productive workforce that can make a significant contribution to India’s economic development. With employability posing a major challenge and the kind of disruption that’s taking place across the world, lifelong learning seems to be the only way to stay employable in the future. Learnability is something, which everyone needs to emulate and practice i.e. youngsters need to increase their learnings; educators need to update themselves on a continuous basis and employers need to measure and facilitate learning by their employees. With the recent Covid-19 Global Pandemic, it is set to disrupt the conventional classroom teaching and open up new vistas for Learnability.
Skills development and employment generation are critical factors from a sustainability viewpoint. Hence, B-schools in particular & other stake holders in general need to pay attention to this aspect on priority, lest the promising advantage of demographic dividend might wither away. The purpose of the paper is to look at the concept of Learnability, its importance and its impact on employability. Secondly what's that B- schools need to do to improve Learnability. In the process, the authors also look some of the B- schools & their various initiatives taken in this regard. This is purely an exploratory study based on secondary data, review of literature and expected to emphasize on the importance of Learnability.

HANDLING OF ILLEGAL LEVIES BY THE TASK FORCE TO CLEAN UP ILLEGAL LEVIES IN INDONESIA (REVIEWED FROM THE ASPECTS OF PLANNED BEHAVIOUR AND TECHNOLOGY)

Gamal Haryo Putro, Pujo Widodo, Soesilo Zauhar, Andy Fefta Wijaya, Romy Hermawan, Lilly Wasitova

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1774-1786
DOI: 10.47750/cibg.2022.28.04.140

Illegal levies such as ingrained in people's daily activities, and not infrequently, illegal levies are considered something that is commonly done in Indonesia. This study discusses the handling of unlawful levies carried out by the Illegal Levy Clean Up Task Force, including effectiveness and obstacles, as well as handling solutions with a planned behavior and technology approach. This research uses a qualitative research approach, where the data collection used is an interview, observation, and documentation methods which are then analyzed with interactive model data analysis techniques. The results of this study show that illegal levies continue to occur in the community due to the non-optimal enforcement caused by several obstacles such as the condition of the Illegal Levy Clean Up Task Force, which is not law enforcement, the lack of derivative rules, the establishment of an ineffective illegal levy eradication unit, the occurrence of multiple positions, and low community participation. The handling of illegal levies in terms of planned behavior aspects is carried out through socialization, rules, and an ecosystem of control functions that close space for illegal levy activities. Other things that need to be done to deal with illegal levies are establishing a whistleblowing system, strengthening witness protection, the obligation to form derivative rules, and handling illegal levies in a multilevel manner. In addition, technological aspects can also support the implementation of effective handling of illegal levies. The Illegal Levy Clean Up Task Force can establish a prevention system to accelerate coordination, mapping, and evaluation in eradicating illegal levies.

A Case Study of Socioeconomic Inequalities of Young Agricultural Migrant Workers in District Kewra, Haryana

Ms. Manurut Tokas, Dr. Tarun Chauhan

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1787-1809
DOI: 10.47750/cibg.2022.28.04.141

Rural-to-urban migration is an ongoing process under the current circumstances. 54% of the world's population lives in urban areas and has access to per capita employment resources. India and Nigeria have the highest growth rates, according to a United Nations report. This study is being conducted with the aim of analyzing the access to health care of the migrant population in Kewra Village, Haryana. Interstate immigrants are coming to Haryana and other metropolitan areas of India in hopes of a better quality of life, higher incomes, better education and better health facilities. But the harsh reality is that these development indicators are not readily available to the majority of the immigration-dependent Indian population. In Haryana, migrant workers are generally absorbed into the agricultural sector. These migrant workers are forced to work on the land of other farmers and landlords. They only contribute to the production of agricultural products and do not own any land within the state for their own consumption or farming. Some of these migrant workers tend to work in the same fields for long periods of time, earning a daily wage as a reward for their loyalty, but some are also promoted to share in the harvest. These migrant workers are an important source of capital and contribute significantly to the production of landlords and farmers

News Paper Photographs and Election Coverage at Geographical levels: A study of Telugu newspapers

Dr. G. Anita, T. Yogesh Babu

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1810-1826
DOI: 10.47750/cibg.2022.28.04.142

Due to the ever growing competition from television and internet the newspapers have been opting for in-depth analysis, background information, unique coverage, richness of narrative and better visuals which was visible in the pages. According to Sliwinski (2011) images play an important role in promoting the development of civil privileges due to wide circulation, especially during disasters and conflicts. It helps to create a global audience and to enhance better understanding of a common civilization. Many studies explored the issues of proximity and location between the scene and it was felt, spatially and temporally, by focusing on the relationship between mass-produced images of disasters, wars, conflicts, and public reactions to the photos taken as they pay more attention and notice the emergence of a global community of viewers. The researchers tried to find out how the top newspapers presented the photographs in the coverage of politics and election process along with the news, stories and others during the elections held in 2019 in the state of Andhra Pradesh. The study attempted to analyze the focus of news photographs on regional and national issues published by newspapers. Four newspapers were selected and all the photographs published in a total of three months study period were considered as the sample. The results show that at Geographical level more coverage was given to the state as well as the national level issues compared to the local issues. Though the newspapers belong to the local vernacular languages the agenda has been mostly on the national issues and politics.