Print ISSN: 2204-1990

Online ISSN: 1323-6903

Issue 4,

Issue 4


Revathi C, Dr. V Kavida

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1-19

This study is intended to analyse the various Intellectual Capital(IC) components and other
firm specific factors which determines the M&A decision of a firm in the Indian
pharmaceutical and chemical industry. Binary logistic regression is used for testing the
various Intellectual Capital components such as Human Capital(HC), Structural capital (SC)
and Customer capital(CC) and firm characteristics like Firm size, Leverage and Return on
Asset on propensity to M&A in these high tech industries. The result shows that IC elements,
namely, HC, SC, and CC are the strong determinant of M&A propensity in the
pharmaceuticals and chemicals industry in India. In the pharmaceutical industry, the
companies which are having less HC (labour intensity) and high SC( R&D and patent ) and
strong CC( Marketing & distribution Intensity) are more tend to go for M&A. And acquirers
in the pharmaceutical industry are larger in size, and their firm performance also good. In the
chemical industry, the companies that have higher HC, higher Innovation Capital and higher
CC and less experienced companies have more probability of an acquirer. Similar to
pharmaceutical acquirers, these acquirers are also larger in size, and they have better firm

Customer Relationship Management in Indian Retail Banking Industry

Dr. Divya Kumar Agrawal, Ms. Lakshmi R, Ms. Ambreen Aisha, Ms. Lakshmi SN

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 20-29
DOI: 10.47750/cibg.2022.28.04.002

The prime objective of the research work is to develop a framework for Customer Relationship
Management Model (CRMM), applicable to Indian retail banks and to analyze the influence of
service quality on customer behavior with respective to retail banks. The results of the research
study reveal that there appears to be lack of awareness with the bank employees as well as
adoption of CRM packages available in the market. It is suggested that the successful
implementation of CRM package can be achieved only if the bank can create the right
environment, culture and attitude of the employee aiming to serve the customers in the best
possible manner.

Outcomes of Ethical Leadership: A Survey of Nursing Leaders with a Sequential Mixed Method Approach

Naveed Tariq

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 30-43
DOI: 10.47750/cibg.2022.28.04.003

The impacts of ethical leadership in nursing in Pakistani cultural and social environments
were explored in this study. The overall subject matter has two primary categories and numerous
subcategories. This study contributes to the string of research showing the importance of ethical
leadership and the consequences it has on employees and society. This study attempts to advance
current studies about ethical leadership to obtain insight into its present influence in the Hospitals.
While researchers have confirmed the relationships between leadership characteristics and employee
outcomes, there is a need for further research regarding ethical leadership and psychological wellbeing.
Based on the data gathered and the conclusions reached, it can be concluded that there is a high
correlation between ethical leadership and employee job outcomes. The study revealed three
employee-related outcomes: employee voice, employee well-being, and organisational commitment.
As a result of the data collected, it has been shown that the job-related outcomes are solely dependent
on effective management. Good management, on the other hand, can only be observed in the presence
of strong leadership. It is possible to conclude from these findings that ethical leadership is critical for
businesses because it assists them in maintaining internal harmony and employee involvement in the
pursuit of organisational objectives.


Shreemanta Kumar Tripathy, Priti Ranjan Majhi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 44-54
DOI: 10.47750/cibg.2022.28.04.004

Nowadays, mushroom cultivation is one of India's most productive and profitable businesses and
encourages employment. It is getting popular gradually because, in a short time, it converts farmers' hard
work into a remarkable profit. Despite a favorable climate and low-cost labour, India has witnessed a
lukewarm response in its growth. At present, India's total production of mushrooms is 0.13 million tons. The
paddy straw mushrooms stand sixth among the mushrooms, biologically known
as Volvariella volvacea. These edible mushroom cultivated and consumed extensively in Asian continents all
throughout. Often these are available in fresh conditions in the regions they are produced. Still, their quality,
quantity, and packaging efficiency while reaching the customers is a significant concern for this sector's
profitability and sustainable growth. India is reported a lukewarm response in its development, so has
Odisha. A nondescript village, Kutenpadar in Odisha's Kalahandi, reputed for starvation death in the '80s, is
now a role model for socio-economic growth and women empowerment. However, scientific understanding
still has a long way to go! The current study was conducted via questionnaire among farmers in four zones of
Odisha. To infer the zonal variation of Odisha in terms of quality, quantity, and packaging efficiency,
rigorous statistical analysis such as significance test, ANOVA, and post hoc testing were used. The four zones
have considerable differences in quality, quantity, and packaging efficiency, with packaging efficiency being
the main reason.

Internet usage and economic development : Evidence from a Panel Data

Dr.Chandrabhanu Das, Dr.Rooplatha Nanga

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 55-64
DOI: 10.47750/cibg.2022.28.04.005

The advent of internet and telecommunication technology has led to the emergence
of digital footprint around the world. Subsequently there have been studies linked to internet
usage and socioeconomic development. The difference in internet usage among different
countries has also been identified as digital divide. Policy makers and government are
concerned about internet and telecommunication usage as drivers of digital economy for
sustainable development goals. However, not all countries are similar in their level of internet
penetration and usage of advanced technologies. Socioeconomic barriers prevalent in different
countries may prevent much of the population engagement in different information and
communication technologies. Therefore it becomes imperative to study from a wider
perspective whether the economic development of nations influence the usage of digital
This paper examines the impact of different economic development indicators on internet
usage by applying different panel data analysis methods. The economic indicators evaluated
here are GDP growth, proportion of salaried workers, unemployment levels, broad money,
import of technology equipment, capital growth, mobile subscription, employment and
income levels. All the factors except capital growth are having statistical significance with
proportion of internet usage. Further, at different income levels the proportion of salaried
workers has a significant influence on internet usage. The study reveals the importance of
economic development in improving the digital footprint among different nations.


Ms Tejaswini S, Ms Brinda M

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 65-72
DOI: 10.47750/cibg.2022.28.04.006

Social media has been broadly used to search for data and have hypnotised the population to
assemble data concerning COVID pandemics from various perspectives. During this
lockdown, individuals are constrained to stay at home and social media has maintained care
and upheld mindfulness and pandemic updates. On this note, social media marketing has
been a significant subject of conversation during this pandemic. Social media marketing is an
amazing route for associations to arrive at prospects and customers. The most prominent and
more associated with people is utilizing social media networks, the less complex it will be for
the organization to achieve every other promoting objective on the rundown. Today, more
than later in continuous history, social media platforms have become the basic wellspring of
information beating print and other computerized media stages. The persistent COVID-19
pandemic influences each part of our lives, from how individuals contribute their energy,
search, find, and buy things, to the way organizations, brands, and sponsors/advertisers
broadcast and promote their products or services. At the point when people began
contributing more energy at home, due to pandemics, they furthermore began using the web
more, which achieved an abrupt extension in web-based media engagement. Keeping this as a
focus, the current study shows how well social media marketing can help analyse customers’
buying behaviour, especially during this great pandemic.

Anamolies in Indian Stock Market

Dr Chand Tandon

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 73-90
DOI: 10.47750/cibg.2022.28.04.007

The efficient-market hypothesis (EMH) is unique and necessary economic and money
hypotheses that are tested over the past century. Because of many abnormal phenomena and
conflicting proof, otherwise referred to as anomalies against EMH, some intellectuals have
questioned whether or not EMH is valid, and has substantial proof of anomalies, so several
theories are developed to clarify some anomalies. This review is helpful to Intellectuals for
developing up-to-date treatments of monetary theory that EMH, anomalies, and behavioral
Finance underlie. The review is additionally useful to investors for creatingselections of
investment merchandise and methods that suit their risk preferences and behavioural traits
foreseen from behavioural models. Finally, when EMH, anomalies and behavioural Finance
square measure wont to justify the impacts of capitalist behaviour on stock value movements,
it’s priceless to policy manufacturers, once reviewing their policies, to avoid excessive
fluctuations available markets.


Maddukuri Maheswara Vishnu Sai

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 91-111
DOI: 10.47750/cibg.2022.28.04.008

Management has a crucial part to play in helping people find work that is more enjoyable and
rewarding for them, as well as in ensuring that the motivation of employees is aligned with
the goals of the business. This is a challenging endeavour because of the many different types
of people that work in modern companies. The things that individuals value and the things
that are gratifying to them are influenced by a variety of variables, one of which is the various
cultures to which they belong. This research takes the point of view of a manager and seeks
to get an understanding of what motivates individuals, what impacts them, and why they
continue to engage in certain behaviours. The motivational levels of the organization's staff
members will also be investigated as part of this research.

Customer Satisfaction on E-Banking Services with Reference to SBI, Bengaluru City

Mr. C B Gopinath, Mr. T Sivakumar, Mr. Murali . V

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 112-120
DOI: 10.47750/cibg.2022.28.04.009

E-Banking is your personal banking service on the Internet, protected with bank identifiers. It isavailable
anywhere, anytime. E-Banking allows you to pay invoicesto Finnish andforeignrecipients easily and
securely. 150 respondents wereselected and met in thestudy. As regards data collection, a standard
Questionnaire withquestions was prepared by theresearcherand given to thecustomers ofSBIbranches in
Bengaluru city. This study iscarried for a period of 12 months from April 2021 to March 2022. Study
finds that there are significant relationships between Age, Qualifications, Income, and usage of ebanking
and overall satisfaction of the e-banking. In Anova analysis finds that there is no significant
difference in performance, services and age of the customers.



Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 121-137
DOI: 10.47750/cibg.2022.28.04.0010

Consumer shopping experience depends on their mood which could be impacting on all
decisions that they take to the situations influence their current choices, particularly in the
retail industry. India has occupied the fifth-largest global destination in retails space. The
research investigates that how atmospherics, behavior and attitude are impacting the sales of
a retail outlet with reference to visual merchandising. To know which factor has influenced
the most in the sales and to know which factor has loaded more. The factors we took in the
study are store display, window display, color and lighting, behavior, attitude, and purchase
intention/sales. Henceforth the researcher made a modest effort to find the impact of
Atmospherics, Attitude, Behavioural Impact and Its Relationships in Retail Environment

School Principals’ Distributed Leadership Style,Teachers‘Job Satisfaction and Organizational Commitment in a Lowincome and Underdeveloped Country

Ahmad Tariq

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 138-169
DOI: 10.47750/cibg.2022.28.04.0011

This research article investigates the effects of school principals' distributed leadership style on
teachers' job satisfaction and organizational commitment in a low-income, underdeveloped
country. Data was collected from 650 school teachers working at 65 conveniently selected
private secondary schools in Kabul, the capital city of Afghanistan. Statisticalprocedures such as
descriptive statistics, reliability, validity, goodness of fit, and SEM were utilized to analyze the
data quantitatively. The analysis results showed that principles distributed leadership style
significantly affected teachers’ job satisfaction (Beta = 0.425, t = 12.142) and organizational
commitment (Beta = 0.387, t = 9.439) in private schools in Afghanistan. In addition, the results
indicated that organizational commitment mediated the relationship between distributed
leadership and teachers’ job satisfaction (Beta = 0.142, t = 7.474). The results also suggested that
teachers’ work experience positively influenced their level of commitment and job satisfaction,
while their agehad no significant impact on the mentioned variables

An Empirical Study on Work Life Balance among Women Teaching Staff in Private Colleges,Bengaluru

Mr. C B Gopinath, Ms. Mamatha G, Mr. SridharM

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 170-177

The purpose of this study is to assess the work-life balance of female teaching staff in private
degree colleges in north Bangalore, Karnataka. Furthermore, this study assesses the level of
work-life balance among female teaching staff members and examines the impact of various
socio-demographic characteristics on their work-life balance. A total of 112 samples were
chosen, and data was collected using the questionnaire method, with the data analysed using a
social science statistical software (SPSS). According to the study's findings, more than half of
women teaching staff members have a good degree of work-life balance, while more than a
quarter of women teaching staff members have a low level of work-life balance. According to
the findings, there is a statistically significant link between women teaching staff members'
monthly pay and work-life balance.



Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 178-196
DOI: 10.47750/cibg.2022.28.04.0013

The financial industry embraces digital services in every aspect of its operations as the globe
enters the digital age. To a large extent, customers in financial institutions and banks
increasingly rely on digital services. A neobank is a financial institution that is solely
accessible online. Compared to typical banks, neobanks tend to have limited
functions.Neobank’s services are centeredon the customer’s needs and are supported by
cutting-edge technology. The Neo bank uses an Application Programming Interface (API), a
computer-based programming language that makes it possible to link together different
software applications.Neobanks cater to a younger, more tech-savvy demographic familiar
with making electronic payments. The banking industry’s future lies with Neobank.
Customers and traditional banks can now seamlessly conduct their business thanks to a
variety of services provided by the platform.The digital revolution is here to stay. Investment
in enabling technologies is expected to rise significantly in the post-pandemic world.


Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 197-212
DOI: 10.47750/cibg.2022.28.04.0014

Innovative technology creates new ways that have developed integrity and complexity. In the current scenario with active drive, the Fourth Industrial Revolution builds on the Digital Revolution, representing new ways in which technology becomes embedded in decision making. With new waves, sustainable economic development needs to be relooked. Where does India stand, in its development of human capital? Has skill development grown with technology, if not, is there any scares to Indian sustainable growth with human capital. Technology and globalization are significantly changing work. Has technology boosted productivity? Should Techeconomics use information economics blend for productive sustainable goals? To investigate these issues firstly, stages in the technology revolution is looked upon to recall shocks. Trends in urban population, migration stock, is analyzed and thirdly, technology facilitators, labor force, devices, and broadband subscriptions are analyzed. Also, India's export of services relating to information and communication is taken into account. Does theory indicate technology has expanded production capacity, however, traditional economic theory and law do they hold relevance today with static technology assumption? Various production laws have developed theory assumptions with absolute static technology. With progress in technology. Indian urban population, in its, technology innovation has acknowledged as passive adapters and an attempt to find and explore innovation is of little attempt. The paper would like to find, if there are very few able-bodied minds that have impacted productive capacity while rest are passive adapters. Penetration has raised scope for the export market, rather a perception is sliding due to indifference and trade-off mindset of the labor force.