ISSN: 2204 - 1990

The impact of social media marketing on customer loyalty by achieving customer satisfaction

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When marketing tourism services, the corporation always seeks to make the best use of social media in order to achieve customer satisfaction and achieve sustainable loyalty to the customer. Accordingly, through this research paper, the role of customer satisfaction as a mediator between relying on social media in marketing to achieve customer loyalty is studied, and a sample of customers of tourist agencies of Skikda state was relied upon, where a simple random sample of 180 respondents was selected.

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