An Analysis on Reading of E-magazine by College Students

Authors

  • Dr. Pradeep Kumar Garg
  • CMA (Dr.) Amit Kumar Arora

Abstract

E-magazine provides many oppportunies to readers that were not available before. The study attempted to determine the status of the reading of e-magazine in the college students. The study is based on the structured questionnaire which was analyzed with the help of pie charts and bar diagrams. For the study we consider only Ghaziabad region. The study found that urban area people more subscribed to e-magazine. More than half of the sample thinks that e- magazine is better than printed magazine and it will be preferred more by the people in future in compare to present time.

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References

• Marketing Managementt , Kotler & Keller

• Business Research Methods ,Cooper & Schindler

• http://home.medewerker.uva.nl/e.dewaal/

• www.wikipedia.com

• www.outlookindia.com

• www.google.com

• www.justdial.com

• www.fundodata.com

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Published

2021-02-28

How to Cite

Garg, D. P. K. ., & Arora, C. (Dr.) A. K. . (2021). An Analysis on Reading of E-magazine by College Students. The Journal of Contemporary Issues in Business and Government, 27(1), 4572–4582. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/886

Issue

Vol. 27 No. 1 (2021): The journal of contemporary issues in business and government

Section

Articles

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