Advertising Effects On The Brand Preferences Of Durable Goods In Kumbakonam Taluk In Thanjavur District, Tamilnadu

Authors

  • P. SRIDHAR
  • DR.A. SELVENDRAN

Keywords:

Advertising Effects, Brand Preference, Durable Goods

Abstract

Over the last three decades markets have moved from mass market to dynamic market. At that time of traditional marketing customer was passive in nature. But in changing business environment, people are move from traditional to modern marketing which calls for more than developing a product pricing, promoting and making it accessible to target customers. In order to deliver the advertising effects on brand preference of durable goods of the customer satisfaction an organisation has to offer quality in its goods and services. Brand loyalty in an important and interesting area of customer behaviour. Brand in the marketing sense means ay letter, words, name, symbol or device or any combination of them to identify the source of manufactures are sell and distribution of a product.

Downloads

Download data is not yet available.

References

Mamoria , C.B. Guptha 1998 “ Marketing Management ”- Kitab Mahal , Allahabad.

Neela Megham “ Marketing in India Cases and Readings ” ,Indian Management Delhi .

Sherlekar S.A.1984 Marketing Management Himalaya publishing House Mumbai.

Quantitative Techniques- Third Edition –C.R.KOTHARI – Vikas publishing house Private Ltd – New Delhi – 110014, India.

Advertising management - U.C. MATHUR, New Age International P. Ltd Publishers, New Delhi.

Downloads

Published

2021-02-28

How to Cite

SRIDHAR, P., & SELVENDRAN, D. (2021). Advertising Effects On The Brand Preferences Of Durable Goods In Kumbakonam Taluk In Thanjavur District, Tamilnadu. The Journal of Contemporary Issues in Business and Government, 27(1), 4280–4289. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/858

Issue

Vol. 27 No. 1 (2021): The journal of contemporary issues in business and government

Section

Articles

License

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.