An Empirical analysis of use of TikTok by Management students in Pune city

Authors

  • Mr. Abhijit Vhatkar Vhatkar
  • Dr. Nitin Mali

Keywords:

Social Media, TikTok, Management Students

Abstract

Social Media use is continuously increasing. Various social media platforms such as Facebook, Instagram, YouTube etc. are dominating the market. New applications are also trying to move ahead in the competition. TikTok which is formally known as Music.ly has acquired user attention in last few years. TikTok is very famous among youngsters. It is used by students in large number. This research focus on use of TikTok by management students in Pune city.

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References

Mohsin, M. (2020, February 19). 10 TikTok Statistics That You Need to Know in 2020 [Infographic]. Retrieved from https://www.oberlo.com/blog/tiktok-statistics

Doyle, B. (2020, March 5). TikTok Statistics – Updated March 2020. Retrieved from https://www.easybib.com/reference/guide/apa/website

Zohu Qiyang. “Understanding user behaviors of creative practice on short video sharing platforms – A case study of TikTok & Bilibili” Master’s Thesis, University of Cincinnati, 2019. Accessed at https://etd.ohiolink.edu/!etd.send_file?accession=ucin 155421202112545&disposition=inline

Wang Y, Gu T, Wang S. (2019). “Causes and Characteristics of Short Video Platform Internet Community Taking the TikTok Short Video Application as an Example”.

Retrieved from https://ieeexplore.ieee.org/abstract/document/8992021

Hou L. “Study of perceived popularity of TikTok”. Master’s Thesis, Bangkok University, 2018. Accessed at http://dspace.bu.ac.th/handle/123456789/3649

Liffreing I. (2020). “How brands can make the most of TikTok: Take advantage of trends, connect with influencers and turn up the music”. Retrieved from

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Published

2021-02-28

How to Cite

Vhatkar, M. A. V., & Mali, D. N. . (2021). An Empirical analysis of use of TikTok by Management students in Pune city. The Journal of Contemporary Issues in Business and Government, 27(1), 4095–4105. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/847

Issue

Vol. 27 No. 1 (2021): The journal of contemporary issues in business and government

Section

Articles

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