A Study On Attitude Of Policyholders Of Lic Of India With Special Reference To Perambalur District

Authors

  • Dr. A. Jesintha Rani

Keywords:

Perambalur, attitude, awareness, insurance services.

Abstract

The present study analyzes the attitude of policyholders of Life Insurance Corporation of India with special reference to Perambalur district, the data were collected and analysed as per the requirement of the study. The primary data were collected from the respondents through questionnaire method. The study has adopted convenience sampling method for selecting 454 respondents. The results revealed the fact that the factors, income, education, occupation and awareness have influenced the level of attitude of the policyholders.

Downloads

Download data is not yet available.

References

Amsaveni and Indiarpriyadharshini (2015) Attitude of LIC Policyholders with Special Reference to Pollachi Taluk. PARIPEX - INDIAN JOURNAL OF RESEARCH, Volume : 4 | Issue : 3 | 6-7.

Anandhi (2016) customers‟ attitude towards health insurance, Shanlax International Journal of Commerce, Volume 4 Issue 3, ISSN: 2320- 4168, 125- 130.

Chaudhary P (2012), “Awareness and satisfaction level of consumers towards insurance products – a case study of Panipat city”, International Journal of Research in IT & Management, 2(7), 68-74.

Dar A.A., “Awareness of Life Insurance - A Study of Jammu And Kashmir State”, International Journal in Multidisciplinary and Academic Research (2013), 1(3), 1- 13.

Jency (2018) A Study on Customer attitude towards various Life Insurance Corporation policies, IJRAR- International Journal of Research and Analytical Reviews, Volume 5, Issue 3, 373-379.

Kavitha T.N.R. and A. Latha, (2012), “Customers‟ Attitude towards General Insurance - A Factor Analysis Approach”, Namex International Journal of Management Research, 2(1), 58-66.

Prakash, (2012) “Consumer Awareness of HDFC Standard in Life Insurance Company Limited”, Research Journal of Commerce and Behavioural Science (2012), 1(11), 36- 45.

Suresh and Rambabu Gopisetti (2015) a study on consumer awareness levels towards life insurance products in Secunderabad division, An international peer reviewed and referred scholarly research journal for interdisciplinary studies, Vol- 4/27, 3369-3379.

Thirupathi (2014) a study on the awareness level of LIC policy holders in Salem district, Asia Pacific Journal of Research Vol.: I Issue XIII, 80-89.

Downloads

Published

2021-02-28

How to Cite

Rani, D. A. J. . . (2021). A Study On Attitude Of Policyholders Of Lic Of India With Special Reference To Perambalur District. The Journal of Contemporary Issues in Business and Government, 27(1), 1737–1745. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/665