Consumer behavior of women towards purchasing decision on passenger cars

Authors

  • DR. MAHESH V.J.
  • DILIP . KUMAR

Keywords:

purchasing behaviour, women consumers, buying decision, preferences, innovation

Abstract

The present study focuses on the purchasing behaviour of women towards cars. The study examines the factors which influence women buyers while purchasing a car. Women are prone to various factors while purchasing any automobile, such as driving comfort, performance, after sales service, opinion from their friends, parents, partner, and colleagues. The survey has been conducted in analyzing women consumers preferences on purchasing a car. Data collected among 100 women respondents from different fields. This study attempts to understand the buying decision process of women individually or in group. The main aim of the study examines the preferences of women while purchasing a car. This survey will be helpful for the automobile industry and others who like to study the purchasing behaviour of women consumers.

Downloads

Published

2020-08-30

How to Cite

V.J., D. M. ., & KUMAR, D. . (2020). Consumer behavior of women towards purchasing decision on passenger cars. The Journal of Contemporary Issues in Business and Government, 26(2), 1087–1093. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/379

Issue

Vol. 26 No. 2 (2020): The journal of contemporary issues in business and government

Section

Articles

License

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.