IMPACT OF ADVERTSEMENT ON CHILDREN BUYING BEHAVIOR (WITH SPECIAL REFERENCE OF CONFECTIONERY PRODUCTS, MADANAPALLI, CHITTOOR DISTRICT)
Keywords:
Television, Advertisement, Children, Behavior .Abstract
Television is perhaps the most grounded medium in a general public. Because of its scope it has the ability to impact culture of a specific nation. To the extent worldwide business is concerned publicizing is one of the essential parts in promoting the executives. It is, in fact, the most prevalent and alluring method for presenting goods and businesses to the general populace in today's civilization. Promotions form opinions and convictions on any goods or services. Magazines, newspapers, TV, and radio without commercials are now impossible to forecast. An enormous sum is going through in notices each year by the Indian ice cream parlor players for their items and because of this non-marked and nearby item has seen decrease in their deals. These promotions have direct effect on kids and kids are very sharp today. They are made mindful of such items such that they likewise realize different brands accessible in advertise for chocolates, chips, rolls and others. All the children irrespective of gender are affected by TV notice the extent that purchasing conduct is concerned. However, there is fairly contrast in the method for persuading guardians to purchase any item. But there is a slight difference of impact on gender that shows more on Boy child than Girl child. Because of these differences the researchers made a modest effort to focus on this area to prove that Impact of advertisement on Children Buying Behavior.
References
Neve, M., & Ninawe, A. To Study the Impact of Television Advertising on Children Buying Behavior with Special Reference to Confectionery Products. Sandra L. Calvert, “Children as consumers: Advertising and marketing”, article retrieved from www.futureofchild.org, vol.18, spring 2008.
Hameed, A., Waqas, A., Aslam, M. N., Bilal, M., & Umair, M. (2014). Impact of TV advertisement on children buying behavior. International Journal of Humanities and Social Science, 4(2), 246-261.
John, C., & Sengottuvelu, C. (2017). Television Advertisement: Children's Purchase Preferences of Confectionary Products. SCMS Journal of Indian Management, 14(3), 78-86.
Rathod, R. M., & Parmar, B. J. (2012). Impact of Television Advertisements on Children: An Empirical Study with Reference to Chocolate Brands. Pacific Business Review International, 5(5), 85-94.
Rana, N. (2015). Effects of Advertisements on Children with Special Reference to Confectionary Products in India. International Journal of New Technology and Research, 1(2).
Ann Sanson (2000), The Australian Psychological Society Ltd., July 2000, http:// www.psychology.org.au/Assets/Files/ media_position_paper.pdf.
Effects of Advertisements on Children, retrieved on 25th November 2012, from http://www.indiaparenting.com/raising-children/253_3442/effects-of-advertisements onchildren.html.
Top Confectionery Companies in India, retrieved 30th October 2012, from on http://entrance-exam.net/ top-confectionery-companies-in-India.
Sonia Livingstone and Ellen Helsper (2004), Advertising Foods to Children Understanding Promotion In The Context Of Children's Daily Lives, Department of Media and Communications, London School of Economics and Political Science, Houghton Street, London, retrieved on 21st November 2012,
http://eprints.lse.ac.uk/21757/2/Advertising.
Indian Media & Entertainment Industry, Retrieved 27 September 2018, from
http:// www.kpmg.com/ IN/ en/Press%20Release/KPMG-FICCI-Frames-Press-release-2018.
Dr. Raju M. Rathod and Bhavna Parmar, “Impact of Television advertisements on children: Empirical Study with reference to chocolate brands”, Pacific Business Review Journal, Volume- 5, Issue-5 (Nov 2012).
Bernard L, Lavallee MA, Gray-Donald K & Deisle H (1995) Overweight in Cree schoolchildren and adolescents associated with diet, low physical activity, and high television viewing. J Am Diet Assoc 95, 800–802.
Blosser, B.J. and Roberts, D.F. (1985), “Age differences in children’s perception of message intent – Response to T.V. news, commercials, educational spots and public service announcements”, Communications Research, Vol. 12 No. 4, pp. 455-64.
Blosser, B.J. and Roberts, D.F. (1985), “Age differences in children’s perceptions of message intent”, Communication Research, Vol. 12 No. 4, pp. 455-84.
Borzekowski DLG & Robinson TN (2001) Effect of commercials on preschoolers. Nutr Res Newslett 20, 1–2.
Kavitha G. (2006) “A Study On The Effectiveness Of The Advertising Techniques Used In The Personal Care Segment Of Women Consumers”, Indian Journal of Marketing, Vol. 36, No. 8, pp. 12-16.
Klein JD, Brown JD, Childers KW, Oliveri J, Porter C, Dykers C (1993), Adolescents’ risky behavior and mass media use. Pediatrics 92:24–31.
Kline, S. (1995), “Countering children’s sedentary lifestyle”, Childhood, Vol. 12 No. 2, pp. 239-
Kotwal Nidhi, Gupta Neelima and Devi Arjee (2008) “Impact of T.V Advertisements on Buying Pattern of Adolescent Girls”, Journal of Social Sciences, Vol. 16, No. 1, pp. 51-55.
Kotz K, Story M: Food advertisements during children's Saturday morning television programming: Are they consistent with dietary recommendations? J Am Diet Assoc 1994, 94:1296-1300
Robertson, T.S. and Rossiter, J. (1974), “Children and commercial persuasion: an attribution theory analysis”, Journal of Consumer Research, No. 2, pp. 13-20.
Vereecken CA & Maes L (2006) Television viewing and food consumption in Flemish adolescents in Belgium. Soz Praventivmed 51, 311–317.
Wechsler H, Brener ND, Kuester S, Miller C: Food service and foods and beverages available at school: results from the School Health Policies and Programs Study 2000. J Sch Health 2001, 71:313-324
Divyang Tiwari, H.N Shukla, “Effect of advertising on children with reference to confectionery products”, International journal of Management and Social sciences research, Volume4,No. 5, May 2015.
Dr. Raju M. Rathod and Bhavna Parmar, “Impact of Television advertisements on children: Empirical Study with reference to chocolate brands”, Pacific Business Review Journal, Volume- 5, Issue-5 (Nov2012).
Sandra L. Calvert, “Children as consumers: Advertising and marketing”, article retrieved from www.futureofchild.org, vol.18, spring 2008.
Halford JCG, Gillespie J, Brown V, Pontin EE & Dovey TM (2004) The effect of television (TV) food advertisements/ commercials on food consumption in children. Appetite 42, 221–225.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
