CASE STUDY ON DECISION MAKING AT VIBRANT PAINTS- IS IT RATIONAL?

Authors

  • Mr. V S M Srinivas
  • R. Anita
  • Dr. Veenapani
  • Dr. Monali Sharma

Abstract

The case represents a company named Vibrant Paints who faced a huge loss because of a decision taken by the accounts manager to stop paying transit insurance. It tells about the incident that a company faced and they suffered losses for several years.

One evening Akhil was sitting in his office and was just thinking about the sequence of incidents that had happened a few months ago. He was trying to understand the impact of the decision about transit insurance on the reputation of the company. He was planning to meet his friend Sonu who is the marketing manager to understand the sales growth of the products sold. Just then he got a call from the CEO of the company to meet him.

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References

● Joseph Bikart, The Art of Decision Making: How we Move from Indecision to Smart Choices, Watkins Media.

● A R Aryasari, Management Science, Tata McGraw Hill

● Dipak Kumar Bhattacharyya, Principles of Management- text and cases, Pearson.

● John S. Hammond, Ralph L. Keeney,& Howard Raiffa, Smart Choices,HBR

● https://www.paint.org/coatingstech-magazine/articles/an-update-on-sustainability-in-the- coatings-industry/

● https://www.aranca.com/knowledge-library/articles/business-research/sustainability-in- procurement-paints-and-coating-industry

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Published

2022-12-31

How to Cite

Srinivas, M. V. S. M. ., R. Anita, Dr. Veenapani, & Sharma, D. M. . (2022). CASE STUDY ON DECISION MAKING AT VIBRANT PAINTS- IS IT RATIONAL?. The Journal of Contemporary Issues in Business and Government, 28(4), 1537–1541. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2687

Issue

Vol. 28 No. 4 (2022): The journal of contemporary issues in business and government

Section

Articles

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