IMPACT OF COVID-19 ON BRAND LOYALTY IN FMCG SECTOR: IN INDIA.

Authors

  • Dr. Ankita Nagpal
  • Ms. Kritika Pallvi

Keywords:

Coronavirus, Brand Loyality, FMCG

Abstract

The global impact of the Coronavirus pandemic is unprecedented, and consequently the impact is even greater in emerging economies like India. Fast-moving consumer goods (FMCG) is one of the most important sectors in India, with numerous businesses, including domestic, care, and so on, that are in high demand, regularly consumed, and services are offered for a minimal cost. This paper is a decision to investigate the COVID-19 epidemic in the FMCG sector.

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Published

2022-12-31

How to Cite

Nagpal, D. A. ., & Pallvi, M. K. . (2022). IMPACT OF COVID-19 ON BRAND LOYALTY IN FMCG SECTOR: IN INDIA. The Journal of Contemporary Issues in Business and Government, 28(4), 1400–1412. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2676

Issue

Vol. 28 No. 4 (2022): The journal of contemporary issues in business and government

Section

Articles

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