ROLE OF GREEN MARKETING IN PROMOTING ECO-CONSTRUCTION IN ALGERIA

Authors

  • Boumediene Nadia
  • Dinar Amel

Keywords:

Business, environment; sustainable development, green marketing; green communication; ecological construction.

Abstract

Confronting sustainable development means that companies must take into account the following issues: global warming, greenhouse gases, ozone layer, drinking water, forest, land and sea conservation, waste management, recycling, reuse, recovery, "green" products and services... etc; as well as educating people through a good green communication strategy that is one of the components of the green marketing to react in the same way to have a clean and healthy environment. As a result of technological advances and population growth, human beings are the main cause of so-called "climate change". Therefore, ecological construction must be established within each society. Having an ecological home corresponds to the concern to build a more environmentally friendly housing.

References

• L. Arab AKA Halata; Impact of ISO 14001 environmental certification on the environmental performance of an Algerian company CAS of ENIEM; Mouloud Mammeri University of Tizi-Ouzou; Option Business Management; supported on 08/11/2012.

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Impact of ISO 14001 environmental certification on the environmental performance of an Algerian company CAS of ENIEM; Mrs. Arab AKA Halata Lyasmine; Mouloud Mammeri University of Tizi-Ouzou; Business Management Option; defended on 08/11/2012.

• Cause of MARTINIQUE; construction; color; sustainable development; urban planning; renewable energies; environment; ecological construction: Some definitions.

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• F. HAIAT; Challenges of Sustainable Real Estate for Office Tenant Users; October 2010.

• Elisabeth LAVILLE, "Green Corporation", Edition Pearson Education, France, 2007.

• Preface by T. Libaert; Sustainable Marketing; R. Fahd; © Magnard-Vuibert ISBN: 978-2- 311-01294-1; September 2013.

• B. Parguel; Submitted on: Wednesday, January 11th, 2012 - 1:11:35 PM; Last modification on: Thursday, January 12th, 2012 - 3:33:38 PM; Document(s) archived on: Friday, May 11th, 2012 - 4:01:14 PM)

• Consult: http://e-rse.net/definitions/construction-durable-definitionbenefices- labels/#gs._hMNQcY

• Glossaries: 1001 Marketing | Law and Ethics; B. Bathelot; updated November 23rd, 2016.

• www.indr.lu/content/download/421/1621/version/5/file/Brochure_INDR_2012.pdf.

• INDIR: National Institute for Sustainable Development and Corporate Social Responsibility.

• Consult: http://www.caue-martinique.com/media/fichepr-25-construction-ecologiquequel- definitions.pdf

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Published

2023-12-30

How to Cite

Nadia, B., & Amel, D. (2023). ROLE OF GREEN MARKETING IN PROMOTING ECO-CONSTRUCTION IN ALGERIA. The Journal of Contemporary Issues in Business and Government, 29(4), 30–48. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2631

Issue

Vol. 29 No. 4 (2023): The journal of contemporary issues in business and government

Section

Articles

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