Reasons for Buyer's choices towards Electronic Means of Transportation in India: An Empirical Study in the context of ESG (Environment, Social, Government) Marketing Model

Authors

  • Dr.Kajal Chheda

Keywords:

Electric vehicles, Hybrid Vehicles, Consumer Choice, ESG Market Model, Electronic Means of transportation.

Abstract

The electric cars are the environment-friendly means of transportation. India is a significant potential market for the use of electric vehicles. Hence the Indian government aspires to be the top fully electric producer by 2030. Nearly every automotive manufacturer in the world already produces at least one electric vehicle model, and the adoption of electric vehicles is rising quickly across the board. The Indian government has unveiled several fresh initiatives to support the producers of electric cars, which would undoubtedly result in a pollution-free environment. Despite being a complicated and lengthy road, it is certainly attainable with a thorough strategy approach. New initiatives must be implemented to increase the acceptability of electric vehicles, while steps must be taken to prevent the further uptake of gasoline-powered cars. Sample of 248 buyers were considered for the study survey to know the reasons for buyer's choices towards Electronic Means of Transportation in India and the impact of ESG (Environment, Social, Government) Marketing Model. Electronic Means of Transportation Lowers the risks to local public health connected with those emission, greenhouse gas emission and Governments offers state federal subsidies on electric vehicles are some of the reasons for buyer's choices towards Electronic Means of Transportation in India. The study concludes that there is significant impact of ESG (Environment, Social, and Government) Marketing Model on Buyer's choices towards Electronic Means of Transportation.

References

Sebastian, G. (2021). Preference and adoption towards electronic vehicles among youngsters. 7(5).

Mandys, F. (2021) “Electric vehicles and consumer choices,” Renewable and Sustainable Energy Reviews, 14(1),

Sekhar, C., Murthy, J., Karim, S., Reddy, S &Bhupathi, C. (2022). Factors Influencing Customers’ Buying Behavior: A Study of Electric Vehicles with reference to TirupatiCity 14(2).

Gyulbudagyan, R., Nizam, N.Z. and Hoshino, Y. (2014) “Which factors affect most buyers’ choices between fuel and electric vehicles?” International Journal of Marketing Studies, 6(5).

Nagpal, A. (2017). Role of Digital India in Enhancing Transportation Smart and Safe Solutions for Accident-Free India. 3(1).

Paul, D. and Mishra, D.D. (2019) “Readiness of Indian consumers towards the adoption of shared mobility,” International Journal of Innovative Technology and Exploring Engineering, 8(11), pp. 1782–1787.

Jabbari, P., Chernicoff, W., &MacKenzie, D. (2017). Analysis of electric vehicle purchaser satisfaction and rejection reasons. Transportation Research Record: Journal of the Transportation Research Board, 2628(1), 110–119.

Bhalla, P., Ali, I,S., Nazneen, A. (2018). A Study of Consumer Perception and Purchase Intention of Electric Vehicles. 149(4).

Hidrue, M. K., Parsons, G. R., Kempton, W., & Gardner, M. P. (2011) Willingness to pay for electric vehicles and their attributes. Resource and Energy Economics, 33(3), 686-705.

Lebeau, K., Van Mierlo, J., Lebeau, P., Mairesse, O., &Macharis, C. (2012) The market potential for plug-in hybrid and battery electric vehicles in Flanders: A choice- based conjoint analysis. Transportation Research Part D: Transport and Environment, 17(8), 592-597.

Ali, I., &Naushad, M. (2022). A study to investigate what tempts consumers to adopt electric vehicles. World Electric Vehicle Journal, 13(2), 26.

Downloads

Published

2023-06-30

How to Cite

Chheda, D. . (2023). Reasons for Buyer’s choices towards Electronic Means of Transportation in India: An Empirical Study in the context of ESG (Environment, Social, Government) Marketing Model. The Journal of Contemporary Issues in Business and Government, 29(2), 128–134. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2547

Issue

Vol. 29 No. 2 (2023): The journal of contemporary issues in business and government

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.