NEUROPSYCHOLOGICAL STUDY OF HOW SHOPPERS HANDLE DUBIOUS TRANSACTIONS AND MAKE ONLINE PAYMENTS

Authors

  • Navaneetha Krishnan Rajagopal Faculty University of Technology and Applied Science, Salalah
  • Gowtham Ramkumar Assistant Professor Department of Commerce School of Commerce, Finance and Accountancy, Christ University Bangalore
  • Muhammed Yousoof Assistant Professor Dhofar University
  • Dr. Abhinav Priyadarshi Tripathi Associate Professor School of Business & Management Christ (Deemed to Be)University, Ghaziabad, Delhi N.C.R Campus
  • Dr. Kiran S. Kakade Assistant Professor Guru Nanak Institute of Management Studies (GNIMS) Mumbai
  • Dr. Nitin Sharma Assistant Professor N L Dalmia Institute of Management Studies and Research Mumbai

Keywords:

E-payment, Cash, Card, Purchase online, Neuropsychological

Abstract

Future online payments are critical for the promotion of future online transactions (e-payments). However, little research has been done on the variations in different systems between secure and risky e-payments, as well as customer reactions. E-commerce encompasses a broad variety of online services and goods, as well as electronic networks for the transfer of funds and data. Various applications are used in the e-commerce industry. The trust in Ecommerce relies primarily on the online payment system that allows the customer to pay for an online trader. This trial focuses on Neuroscience (fMRI) and I identify secure e-payment and risky neural effects. The underlying brain mechanisms are revealed in the face of two broad specific systems: PayPal and debit cards are accepted. Thirty people took part in an experiment that simulated low-cost online shopping. Risky e-payments cause cortical areas associated with unwanted emotional processing, but highly secure e-payments do not, according to the report. PayPal is about more than just dependability, incentive, and effectiveness. In addition, the study revealed payments, by contrast, generate brain activation in relation to negative and risky events with the debit card. It is interesting that the right brain response has been used more positively (responsible for value encoding). These findings provide a precious overview of the unconscious origins of consumers' choice of payment systems.

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Published

2022-12-31

How to Cite

Krishnan Rajagopal, N. ., Ramkumar, G. ., Yousoof, M. ., Priyadarshi Tripathi, D. A., S. Kakade, D. K. ., & Sharma, D. N. (2022). NEUROPSYCHOLOGICAL STUDY OF HOW SHOPPERS HANDLE DUBIOUS TRANSACTIONS AND MAKE ONLINE PAYMENTS. The Journal of Contemporary Issues in Business and Government, 28(4), 674–690. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2510

Issue

Vol. 28 No. 4 (2022): The journal of contemporary issues in business and government

Section

Articles

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