NEUROPSYCHOLOGICAL STUDY OF HOW SHOPPERS HANDLE DUBIOUS TRANSACTIONS AND MAKE ONLINE PAYMENTS

Authors

  • Navaneetha Krishnan Rajagopal Faculty University of Technology and Applied Science, Salalah
  • Gowtham Ramkumar Assistant Professor Department of Commerce School of Commerce, Finance and Accountancy, Christ University Bangalore
  • Muhammed Yousoof Assistant Professor Dhofar University
  • Dr. Abhinav Priyadarshi Tripathi Associate Professor School of Business & Management Christ (Deemed to Be)University, Ghaziabad, Delhi N.C.R Campus
  • Dr. Kiran S. Kakade Assistant Professor Guru Nanak Institute of Management Studies (GNIMS) Mumbai
  • Dr. Nitin Sharma Assistant Professor N L Dalmia Institute of Management Studies and Research Mumbai

Keywords:

E-payment, Cash, Card, Purchase online, Neuropsychological

Abstract

Future online payments are critical for the promotion of future online transactions (e-payments). However, little research has been done on the variations in different systems between secure and risky e-payments, as well as customer reactions. E-commerce encompasses a broad variety of online services and goods, as well as electronic networks for the transfer of funds and data. Various applications are used in the e-commerce industry. The trust in Ecommerce relies primarily on the online payment system that allows the customer to pay for an online trader. This trial focuses on Neuroscience (fMRI) and I identify secure e-payment and risky neural effects. The underlying brain mechanisms are revealed in the face of two broad specific systems: PayPal and debit cards are accepted. Thirty people took part in an experiment that simulated low-cost online shopping. Risky e-payments cause cortical areas associated with unwanted emotional processing, but highly secure e-payments do not, according to the report. PayPal is about more than just dependability, incentive, and effectiveness. In addition, the study revealed payments, by contrast, generate brain activation in relation to negative and risky events with the debit card. It is interesting that the right brain response has been used more positively (responsible for value encoding). These findings provide a precious overview of the unconscious origins of consumers' choice of payment systems.

References

E-Commerce Strategy, Technology, & Implementation. Gary P.Schneider, Ph.D., CPA

E-Commerce an Indian Perspective P.T. Joseph, S.J.

Kaur Manjot, E-Commerce, Kalyani Publication, New Delhi (2012).

Yang Jing, “ Online Payment & Security of E-Commerce Proceedings.

Ajeet Singh, M Khan, Manik Chandra, Shahzad, “ Implementation of Payment System for Internet Transaction” International Conference on Techno & Environ Search in Bhopal India, December 2010.

Turban, E. King, D. McKay, J. Marshall, P. Lee, J & Vielhand, D. (2008). electronic Commerce 2008: A Managerial Perspective. London: Pearson Education Ltd. p.55

Abrazhevich, Dennis, 2004. Electronic Payment Systems: A User-Centered Perspective and Interaction Design. Netherlands: Technische Universiteit Eindhoven.

Aigbe, Princewill and Akpojaro, Jackson, 2014. Analysis of Security Issues in Electronic Payment Systems.

Nigeria: International Journal of Computer Applications (0975-8887), Vol. 108 No, 10.

Capgemini and The Royal Bank of Scotland (RBS) (2013), World Payments Report 2013, Capgemini and The Royal Bank of Scotland

Doan, Ngoc, 2014. Consumer adoption in Mobile Wallet. The Turku University of Applied Sciences.

Hoofnagle, Chris Jay, Urban, Jennifer M. and Su Li, 2012. Mobile Payments: Consumer benefits and new privacy concerns. BCLT Research Paper.

Husson, Thomas, 2015. The Future of Mobile Wallets lies beyond Payments. U.S.A.: Forrester Research Inc.

ISACA, 2011. Mobile Payments: Risk, Security and Assurance Issues. U.S.A.: ISACA Emerging Technology White Paper.

Ismaili, Houssan, Houmani, Hanane and Madrroumi Hicham, 2014. A Secure Electronic Transaction Payment Protocol Design and Implementation. Morocco: International Journal of Advanced Computer Science and Applications, Vol.5, No.5.

Karp, Nathaniel, 2015. Biometrics: The Future of Mobile Payments. U.S. Economic Watch, BBVA Research.

Koponen, A. 2006. E-Commerce, Electronic Payments. Helsinki University of Technology, Telecommunications Software and Multimedia Laboratory.

Laukkanen, T., & Lauronen, J. 2005. Consumer value creation in mobile banking services. International Journal of Mobile Communications, 3(4), 325-338.

Mallat, Niina, 2007. Exploring Consumer Adoption of Mobile Payments - A Qualitative Study. Helsinki Institute of Economics.

Oracle, 2014. Simplicity is the Ultimate Sophistication - The Future of Mobile Payments. U.S.A.: Oracle Financial Services, White Paper. Paunov, Caroline and Vickery, Graham, 2006. Online Payment systems for E-Commerce. Organization for Economic Cooperation and development (OECD).

Downloads

Published

2022-12-31

How to Cite

Krishnan Rajagopal, N. ., Ramkumar, G. ., Yousoof, M. ., Priyadarshi Tripathi, D. A., S. Kakade, D. K. ., & Sharma, D. N. (2022). NEUROPSYCHOLOGICAL STUDY OF HOW SHOPPERS HANDLE DUBIOUS TRANSACTIONS AND MAKE ONLINE PAYMENTS. The Journal of Contemporary Issues in Business and Government, 28(4), 674–690. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2510

Issue

Vol. 28 No. 4 (2022): The journal of contemporary issues in business and government

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.