A STUDY ON IMPACT OF CUSTOMER EXPERIENCE AND ENVIRONMENT CONCERN ON CUSTOMER ENGAGEMENT TOWARDS ELECTRIC BIKES WITH SPECIAL REFERENCE TO HYDERABAD CITY

Authors

  • Dr. ShesadriKiranTharimala Assistant. Professor, Dept, of M.B.A, CMR College of Engineering & Technology (CMRCET), Kandlakoya, Hyderabad
  • Dr. PerikalaUmapathi Assistant Professor, Dept, of M.B.A, CMR College of Engineering & Technology (CMRCET), Kandlakoya, Hyderabad

Keywords:

Customer Experience, Customer Engagement, Environmental Concerns, Electric Vehicles and e-bikes

Abstract

Since a decade the society is witnessing the tremendous change in awareness, preference and usage of products and services by the customer. The environmental concern of the customers is igniting an idea of using eco-friendly products. So, in connection to it, this paper is mainly focused on exploring the impact of customer experience and environmental concern on customer engagement towards electric vehicles. This study stands unique among the relevant literature in the same area by adopting environmental concern as one of the independent variables. The people who are using e-bikes were considered as population for the study. The sample had been drawn from Hyderabad city. Further, factor analysis and regression were adopted to analyse the data. The results of the study indicate that the two independent variables were proved to have significant positive effect on customer engagement. The findings of the study provide more valuable insights to manufacturers of electric vehicles.

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Published

2022-12-31

How to Cite

Tharimala, D. S., & Dr. PerikalaUmapathi. (2022). A STUDY ON IMPACT OF CUSTOMER EXPERIENCE AND ENVIRONMENT CONCERN ON CUSTOMER ENGAGEMENT TOWARDS ELECTRIC BIKES WITH SPECIAL REFERENCE TO HYDERABAD CITY. The Journal of Contemporary Issues in Business and Government, 28(4), 616–624. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2504

Issue

Vol. 28 No. 4 (2022): The journal of contemporary issues in business and government

Section

Articles

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