WOMEN SELF HELP GROUPS- A WAY FORWARD FOR SUSTAINABLE LIVELIHOOD.

Authors

  • R. Meena Kumari TNJFU-Fisheries Business School, Chennai, India
  • S. Anandhi SRM Institute of Science and Technology Chennai, India
  • Vaishali C Mahajan Symbiosis Centre for Management & Human Resource Development (SCMHRD), Symbiosis International University (Deemed), India
  • K. Rajgopal Symbiosis Centre for Management & Human Resource Development (SCMHRD), Symbiosis International University (Deemed), India

Keywords:

Self Help Groups, Institutional Aid, Sustainable livelihood, Marketing strategies, Women Empowerment

Abstract

SHGs (Self Help Groups) are a widespread mechanism for women development especially in rural areas by solving their problems at the grassroot level. In order to facilitate livelihood opportunities for women, these SHGs play a substantial role. In this study, an attempt has been made to assess the impact of Institutional support, Marketing strategies adopted by the group members to sell the product, and the Empowerment level among the members of women SHGs on Sustainable Livelihood activities. A structured questionnaire was prepared in the local language, data was collectedfrom Sivagangai, Ramanathapuram, and Pudukottai districts in Tamilnadu. The samples chosen for the study were around 150 members from different women SHGs.Data was processed using the SPSS package.One-way ANOVA, Multiple Regression and Pearson Correlation were used to analyze the data obtained. The study concluded that there is a significant relation between Sustainable livelihood and Institutional support, Marketing strategies and Women Empowerment. It was also found out that the number of SHG members and the number of years the SHG group has been formed significantly influences Sustainable Livelihood, Institutional support, Marketing strategies, and Women Empowerment.

References

BinduM.S.(201 l ),“ Empowermentof coastalcommunitiesin cultivationandprocessing of Kappaphycus alvarezii - a casestudyat Vizhinjamvillage,Kerala,India” ,JournalofApplied Phycology,Vol.23,No.2,pp.l57-163.

Bunch C. (1990), “ Women’s Rights as Human Rights: Toward a Re-Vision of Human Rights” , Human Rights Quarterly, Vol.12, No.4, pp.486-498.

Gandhi. K. andUdayakumari. N (2013),“ Marketing Strategies of Women Self Help Groups” ,International Journal of Current Research and Academic Review, Vol.l, No.2, pp.l 17-122.

Ganesh Kumar B., Datta K.K., Joshi P.K., Katiha, P.K., Suresh.R., Ravisankar. T., Ravindranath. T. and Muktha Menon (2008), “ Domestic Fish Marketing in India -

Changing Structure, Conduct, Performance and Policies” , Agricultural Economics Research Review, Vol. 21, pp.345-354.

Gooru Sreeramulu and Hushenkhan. P (2008), “ Political Empowerment of Women Through Self Help Groups (SHGs): A Study In Andhra Pradesh” , The Indian Journal of Political Science Vol.69, No.3, pp.609-617.

Hedayat Allah Nikkhah and Marof Bin Redzuan (2010), “ The Role of NGOs in Promoting Empowerment for Sustainable Community Development” , Journal of Human Ecology, Vol.30, No. 2, pp. 85-92.

Helen Markelova, Ruth Meinzen Dick, Jon Hellin and Stephan Dohrn(2009), “ Collective action for smallholder market access” , Food Policy, Vol.34, No.l, pp.1-7.

Henry W. Kinnucan and CathyRoheim Wessells (1997), “ Marketing research paradigms for aquaculture46, Aquaculture Economics and Management, Vol.l , No.l , pp.1-2.

Hilary Ferguson and Thembela Kepe (2010), 4'Agricultural cooperatives and social empowerment of women: a Ugandan case study” , Development in Practice, Vol.21, No.3, pp.421-429.

Kleinschmidt E.J. and CooperR.G. (1991), “ The impact of product innovativeness on performance” , Journal of Product Innovation Management Vol.8, No.4, pp.240-251.

Kumaran M., Ravishankar. T., Krishnan M., Vimala D.D., Mahalakshmi P. and Ganeshkumar B. (2010), “ Unique and innovative cases of emerging domestic fish

marketing arrangements in South India” , Aquaculture Asia Magazine, Vol.15, No.l,pp.10-23

Madhusudan Ghosh (2012), “ Microfinance and Rural Poverty in India SHG- Bank Linkage Programme” , Journal of Rural Development, Vol.31, No.3, pp.347-363.

Mary Johnson Osirim (2001), “ Making good on commitments to grassroots women: NGOs and empowerment for women in contemporary

International Forum, Vol.24, No.2, pp.167-180.

Naila Kabeer (2005), “ Gender equality and women's empowerment: A critical analysis of the third-millennium development goal” , Gender and Development, Vol.13, No.l, pp.13-24.

Rosary Ramona Fernando. A and Azhagaiah. R (2015), “ Economic Empowerment of Women through Self Help Groups” , Pacific Business Review International, Vol.8, No.5, pp.91-98.

Roy K.C. and Tisdell C.A. (2002) “ Property rights in women’s empowerment in rural India: A review” , InternationalJournal of Social Economics, Vol.29, No.4, pp.315-334.

Sathiadhas R., Joseph J. and Jerson S. (2006), “ Diversification of Aquaculture for Empowerment to Fisheries Through Institution Village Linkage Programme (IVLP) in Kerala, India” , Naga The World Fish Center Quarterly, Vol.29, No.3&4, pp.78-87.

Satish P. (2001), “ Institutional alternatives for the promotion of Microfinance: Self Help Groups in India” , Journal of Micro Finance, Vol.3, No.2, pp.49-74.

Suthacini V. and VijayanthiT (2013), “ Economic empowerment of women” , Shanlax International Journal of Economics, Vol.l , No.2, pp.79-82.

Subba Rao (2008), “ Role of aquaculture in poverty reduction and empowerment of women in India through the medium of self-help groups” , Vietnam Proceedings, IIFET 2008, Vietnam, pp.1-11.

Downloads

Published

2022-12-31

How to Cite

Kumari, R. M. ., S. Anandhi, C Mahajan, V. ., & K. Rajgopal. (2022). WOMEN SELF HELP GROUPS- A WAY FORWARD FOR SUSTAINABLE LIVELIHOOD. The Journal of Contemporary Issues in Business and Government, 28(4), 363–371. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2456

Issue

Vol. 28 No. 4 (2022): The journal of contemporary issues in business and government

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.