A STUDY ON BENEFITS, CHALLENGES AND FACTORS OBSTRUCTING THE GROWTH OF E- COMMERCE IN BUSINESS WORLD

Authors

  • Priyanka Bhaskar Assistant Professor, Department of Management Studies, Swami Keshvanand Institute
  • Savita Choudhary ssociate Professor, Department of Management Studies, Swami Keshvanand Institute of Technology, Management & Gramothan (SKIT), Jaipur,Rajasthan (India)

Keywords:

E-Commerce, Information Technology, Customization, Supply Chain Management

Abstract

In an expanding economy, information technology has played a critical role in the future expansion of trade sectors and business practices. The increased usage of smart mobile services and the internet as a new distribution channel for corporate transactions and international trading necessitates a greater focus on ecommerce security to reduce fraudulent activity. The advent of information and communication technology has resulted in numerous alterations in many aspects of a person's everyday life. E-commerce provides several advantages that increase consumer satisfaction by providing convenience in any location and allowing the firm to obtain a competitive edge over its competitors. This study foresees the conceptual framework of e-commerce, tools used in e-commerce platforms along its importance. In last part of the paper discussion done on the factors obstructing the growth of e-commerce which are considered potential difficulties in a developing economy. In conclusion, we found that there should be adequate market research and analysis for e-commerce. E-commerce does not go beyond the basic principles of good business planning and supply and need. E-commerce allows you to connect to the outside world.

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References

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Published

2022-09-30

How to Cite

Bhaskar, P. ., & Choudhary, S. . (2022). A STUDY ON BENEFITS, CHALLENGES AND FACTORS OBSTRUCTING THE GROWTH OF E- COMMERCE IN BUSINESS WORLD. The Journal of Contemporary Issues in Business and Government, 28(3), 768–773. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2411

Issue

Vol. 28 No. 3 (2022): The journal of contemporary issues in business and government

Section

Articles

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