STRUCTURAL EQUATION MODEL (SEM)-PREDICTING SHOPPERS SHOPPING EXPERIENCE IN MALLS

Authors

  • Dr. N. Gangisetty Department of Management Studies Madanapalle Institute of Technology & Science-517325, A.P., India
  • Dr. S. Mohana ssistant Professor Department of Humanities & Sciences Annamacharya Institute of Technology and Sciences, Kadapa

Keywords:

Convenience, Aesthetic, Security, Safety, Amenities, Tenants, Shopping Experience, Shopping Mall, Shoppers

Abstract

Purpose: This paper aims to explore the composition of “ Shopping Experience” for shoppers inshopping malls of South India.

Research Methodology: The paper applies analyzing data using Reliability Test, Confirmatory Factor Analysis (CFA) and Multiple Linear Regression on a sample of 356 respondents and reduces a set of 18 variables into a list of six attributes of shopping malls.

Finding: The present study proposes a model of the impact of shopping mall attributes on shopping experience of shoppers.

Implication: The study found that convenience, aesthetic, security, safety, amenities and tenants are impacting significantly the shopping experience. Therefore, shopping mall managers should focus on the above factors to provide enrich shopping experience of shoppers.

Conclusion: The study investigated the impact of mall attributes on shopping experience in malls of the shoppers concluded that convenience had the highest impact on the shopping experience of the shoppers followed by, aesthetic, security, safety, amenities and tenants.

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References

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Gangisetty, N., & Mohana, S. (2018) FACTORS DEFINING SHOPPING EXPERIENCE IN MALLS: AN EMPIRICAL STUDY OF SOUTH INDIA.

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Published

2022-09-30

How to Cite

Gangisetty, D. N. ., & Mohana, D. S. . (2022). STRUCTURAL EQUATION MODEL (SEM)-PREDICTING SHOPPERS SHOPPING EXPERIENCE IN MALLS. The Journal of Contemporary Issues in Business and Government, 28(3), 82–96. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2360

Issue

Vol. 28 No. 3 (2022): The journal of contemporary issues in business and government

Section

Articles

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