A STUDY ON THE SOCIAL RESPONSIBILITY OF CONSUMERS WHEN PURCHASING HOUSE HOLD ITEMS DURING LOCKDOWN PERIOD IN COIMBATORE DISTRICT

Authors

  • Dr. Anish K
  • Dr. M.N. Sasirekha

Keywords:

COVID-19, Sense of control, Survival Mode, Awareness, Social Exigency, Lockdown.

Abstract

The aim of this research is to investigate the social responsibility of the consumers and their intentions while purchasing household items during lockdown time. The COVID-19 pandemic has forced to shut down all the regular activities and move onto online platform. But due to the lack of consumer adoption to the online grocery market, peoples were forced to purchase provisions and household items by approaching the nearest grocery shop. We conducted a survey among 532 respondents living in Coimbatore District, using google forms to study the consumers General Awareness about COVID-19, their opinion on Sense of control and also on their survival mode. Based on the analysis, findings the researcher has given relevant suggestions. The statistical tools used are Percentage Analysis, one way ANOVA, Z-Test and Chi-Square.

References

M. Jimmie Killingsworth, "Appeals in Modern Rhetoric", Southern Illinois University Press, 2005, Vii- Xii +172 pages.

Inventing Arguments with APA 7e Updates, Authors: John Mauk, John Metz , Edition 4, revised Cengage Learning, 2016, ISBN: 1337280860, 9781337280860.

https://www.calculator.net/sample-size-calculator.html.

India, Ministry of Home affairs, Order –

Covid19.https://www.mha.gov.in/sites/default/files/MHAorder%20copy.pdf.

Wikipedia, COVID-19 lockdown in India, https://en.wikipedia.org/wiki/COVID- 19_pandemic_lockdown_in_India.

The Pachamama Alliance, Social Responsibility and Ethics, https://www.pachamama.org/social-justice/social-responsibility-and- ethics#:~:text=Social%20responsibility%20is%20an%20ethical, of%20society%20and%20the%20environment

https://timesofindia.indiatimes.com/readersblog/understanding-new-concept/iq-tests-a- tool-for-discrimination-25586/

Downloads

Published

2021-12-30

How to Cite

K, D. A., & Sasirekha, D. M. (2021). A STUDY ON THE SOCIAL RESPONSIBILITY OF CONSUMERS WHEN PURCHASING HOUSE HOLD ITEMS DURING LOCKDOWN PERIOD IN COIMBATORE DISTRICT. The Journal of Contemporary Issues in Business and Government, 27(6), 251–267. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2180

Issue

Vol. 27 No. 6 (2021): The journal of contemporary issues in business and government

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.