Preferences of customers in selecting clothing as a brand: A quantitative analysis on Bonanza.

Authors

  • Raheel Farooqui
  • Sheikh Muhammad Ali
  • Mehdi Abbas

Keywords:

Preferences, Factor, Choice, Consumer behavior, Perception, style, Price, Quality, Clothing.

Abstract

In this study we examined the relationship between the impact of style, price and quality on consumer perception. I used a survey technique and taken 100 samples from Kasbit Institute in Karachi and prioritized by SPSS. I used correlation and regression technique to find out the relationship between variables. The empirical findings suggest that there is a significance relationship exists between perception and style and there is an insignificance relationship between pricing, qualities on consumer perception. The implications of the study are that a company should better manage their pricing and quality factors with the customers as a competitive policy in informal clothing marketplace. The weak side of the study is that it is limited to a single industry of Fashion clothing industry.

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Published

2021-10-30

How to Cite

Farooqui, R. ., Ali, S. M. ., & Abbas, M. . (2021). Preferences of customers in selecting clothing as a brand: A quantitative analysis on Bonanza. The Journal of Contemporary Issues in Business and Government, 27(5), 2676–2684. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2136

Issue

Vol. 27 No. 5 (2021): The journal of contemporary issues in business and government

Section

Articles

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