IDENTIFYING AND PRIORITIZING THE FACTORS AFFECTING THE USE OF E-COMMERCE IN SMALL AND MEDIUM-SIZED ENTERPRISES

Authors

  • Farbod Souri

Keywords:

Competitive advantage, developing economy, perceived benefits, innovation, technology adoption.

Abstract

In today's world, developed and developing countries are all aware of the importance of small and medium-sized businesses for economic growth and development. Such businesses have also attracted the attention of researchers in recent decades due to their large share in GDP, job creation and reduction of economic problems. Given the impact of small and medium-sized enterprises on economic growth and development and revenue growth, the need for growth of such companies is becoming more and more apparent that one of the ways to develop them is to use e- commerce. Therefore, considering the importance of the issue, the present paper has identified and prioritized the factors affecting the use of e-commerce in small and medium-sized enterprises in Iran.

The statistical population of this study consists of senior and middle managers of small and medium-sized enterprises located in Tehran. By using random sampling method, 130 people were selected as a statistical sample. With the help of a researcher-made questionnaire, the necessary information was collected and analyzed by using SPSS software version 24.

The results of the analysis of research hypotheses show that there is a significant positive relationship between technological factors and e-commerce. The correlation between organizational factors and e-commerce is also confirmed. In addition, the relationship between environmental factors and e-commerce is confirmed. Finally, other results show that the use of e-commerce can affect business performance.

References

International Finance Corporation (IFC), The SME Banking Knowledge Guide. 2010.

P. O. Hadi Putra and H. B. Santoso, “Contextual factors and performance impact of e-business use in Indonesian small and medium enterprises (SMEs),” Heliyon, 2020, doi: 10.1016/j.heliyon.2020.e03568.

S. A. Nasco, E. G. Toledo, and P. P. Mykytyn, “Predicting electronic commerce adoption in Chilean SMEs,” J. Bus. Res., 2008, doi: 10.1016/j.jbusres.2007.06.047.

J. Y. L. Thong, “Resource constraints and information systems implementation in Singaporean small businesses,” Omega, 2001, doi: 10.1016/S0305-0483(00)00035-9.

H. M. Selim and M. A. Radaideh, Critical factors classification for firm adoption of e-commerce. 2004.

M. Kapurubandara and R. Lawson, “Barriers to Adopting ICT and e-commerce with SMEs in Developing Countries : An Exploratory study in Sri Lanka,” Framework, 2001.

C. M. Parker, S. Burgess, and N. Al-Qirim, “A review of studies on information systems and SMEs in high ranked IS journals (2000-2014),” Australas. J. Inf. Syst., 2015, doi: 10.3127/ajis.v19i0.1219.

N. Al-Qirim, “A Research Trilogy into E-Commerce Adoption in Small Businesses in New Zealand,”

Electron. Mark., 2007, doi: 10.1080/10196780701635872.

I. Janita and W. K. Chong, “Barriers of B2B e-business adoption in Indonesian SMEs: A literature analysis,” in Procedia Computer Science, 2013, doi: 10.1016/j.procs.2013.05.073.

R. C. MacGregor and M. Kartiwi, “Perception of barriers to e-commerce adoption in SMEs in a developed and developing country: A comparison between Australia and Indonesia,” J. Electron. Commer. Organ., 2010, doi: 10.4018/jeco.2010103004.

M. Kartiwi, “Electronic commerce Adoption barriers in small to Medium-sized Enterprises ( sMEs ) in Developed and Developing countries : A cross-country comparison,” J. Electron. Commer. Organ., 2007.

M. a Rashid and N. a Al-Qirim, “E-Commerce Technology Adoption Framework by New Zealand Small to Medium Size Enterprises,” Res. Lett. Information, Math. Sci., 2001.

V. Siddoo, J. Sawattawee, W. Janchai, and O. Thinnukool, “An exploratory study of digital workforce competency in Thailand,” Heliyon, 2019, doi: 10.1016/j.heliyon.2019.e01723.

A. Abbas, S. H. Abdullah, and R. M. Saad, “Affecting factors to intentions to adoption of E-Commerce Technologies in SMEs of Pakistan,” J. Soc. Sci. Res., 2018, doi: 10.32861/jssr.spi4.147.155.

J. Alzahrani, “The impact of e-commerce adoption on business strategy in Saudi Arabian small and medium enterprises (SMEs),” Rev. Econ. Polit. Sci., 2019, doi: 10.1108/reps-10-2018-013.

Downloads

Published

2021-10-30

How to Cite

Souri, F. . (2021). IDENTIFYING AND PRIORITIZING THE FACTORS AFFECTING THE USE OF E-COMMERCE IN SMALL AND MEDIUM-SIZED ENTERPRISES. The Journal of Contemporary Issues in Business and Government, 27(5), 2464–2471. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2100

Issue

Vol. 27 No. 5 (2021): The journal of contemporary issues in business and government

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.