Analysis of the Awareness Level of Islamic Economics Doctoral Students at the State Islamic University of North Sumatera in Using Halal Products

Authors

  • Ismail
  • Herwan Nafil
  • Yenni Arfah
  • Iskandar Muda
  • Andri Soemitra
  • Sugianto

Keywords:

Awareness, Knowledge, Religiosity, Halal Certificate

Abstract

Access to halal products or food is very easy in Indonesia, so consumers do not pay too much attention to the halalness of a product. Halal awareness is needed to answer the needs of Muslims for halal products. The purpose of this research is to analyze halal awareness and the factors that influence it. WarpPLS 7.0 program is used to help analyze the effect of the variables studied. Structure Equation Modeling (SEM-PLS) analysis was used in this quantitative type of research with doctoral students of Islamic economics at the State Islamic University of North Sumatra as the sample. The results showed that the religiosity variable had a significant effect on halal awareness, the halal certificate variable and the knowledge variable also had a significant effect on halal awareness. Together, the three exogenous variables have a significant influence on the endogenous variables.

References

Asnawi, N., Sukoco, BM, & Fanani, MA (2018). Halal products consumption in international chain restaurants among global Muslim consumers. International Journal of Emerging Markets , 13 (5), 1273–1290. https://doi.org/10.1108/IJoEM-11-2017-0495

Cloud, HM, Siddiquei, AN, & Haider, Z. (2015). Factors affecting Halal purchase intention – evidence from Pakistan's Halal food sector. Management Research Review , 38 (6), 640– 660. https://doi.org/10.1108/mrr-01-2014-0022

Aziz, YA, & Chok, NV (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing , 25 (1), 1–23. https://doi.org/10.1080/08974438.2013.723997

Bashir, AM (2019). Effect of halal awareness, halal logo and attitude on foreign consumers' purchase intention. British Food Journal , 121 (9), 1998–2015. https://doi.org/10.1108/BFJ- 01-2019-0011

Dilham, A, Sofiyah, F.R., (2018). The Internet Marketing Effect on the Customer Loyalty Level with Brand Awareness as Intervening Variables. International Journal of Civil Engineering and Technology. 9(9). 681-695.

http://www.iaeme.com/IJCIET/issues.asp?JType=IJCIET&VType=9&IType=9.

Elias, EM, Othman, SN, & Yaacob, NA (2017). Relationship of spirituality leadership style and SMEs performance in halal supply Chain. International Journal of Supply Chain Management , 6 (2), 166–

EZANEEPhDPAPER1IJSCMSPIRITUALITYVOL6NO2JUNE2017.pdf

Eliasi JR, DJT (2002). Kosher and Halal (pp. 911–913). Journal of the American Dietetic Association,. https://doi.org/doi:10.1016/s0002-8223(02)90203-8

Faidah, M. (2017). Halal Certification in Indonesia. Journal of Islamic Studies , 11 (1), 92–

https://doi.org/http://islamica.uinsby.ac.id/index.php/islamica/article/view/278/456 Harahap, MA (2021). Interest in Using Halal Products. Ahgniya Journal of Islamic

Economics , 3 (1), 65–

http://jurnal.umsu.ac.id/index.php/AGHNIYA/article/view/7247/pdf_50

Hasibuan, SW, Nasution, MY, & Siregar, S. (2019). Consumer Awareness Using Halal Cosmetics And Its Influence On Holistic Brands. At-Tijaroh: Journal of Islamic Management and Business Science , 5 (2), 216–231. https://doi.org/10.24952/tijaroh.v5i2.1882

Ilyas, M. (2018). Certification and Labeling of Halal Products from the Perspective of Benefit. Journal of Al-Qadau: Justice and Islamic Family Law , 4 (2), 357.

https://doi.org/10.24252/al-qadau.v4i2.5682

Isaac, AP (2017). CERTIFIED HALAL (HALAL AWARENESS ON PURCHASE INTENTION OF

Halal Awareness in Interest in Buying Cake Products that are Not Halal Certified . November 2017. https://doi.org/10.13140/RG.2.2.30758.68162

Izzudin, A. (2018). The Influence of Halal Labels, Halal Awareness and Food Ingredients on Interest in Buying Culinary Food. Science and Technology Research , 3 (2), 100–

https://doi.org/https://doi.org/10.32528/ipteks.v3i2.1886

Kirana, D., Dan, W., Widiyanto, I., & Management, J. (2015). Attitudes of the Muslim Community towards Non-Halal Food Products in Semarang City. Diponegoro Journal of Management , 4 (2), 1–12. http://ejournal-s1.undip.ac.id/index.php/dbr

Kurniawati, DA, & Savitri, H. (2020). Awareness level analysis of Indonesian consumers toward halal products. Journal of Islamic Marketing , 11 (2), 531–

https://doi.org/10.1108/JIMA-10-2017-0104

Muhamad, N., Leong, VS, & Md Isa, N. (2017). Does the country of origin of a halal logo matter? The case of packaged food purchases. Review of International Business and Strategy , 27 (4), 484–500. https://doi.org/10.1108/RIBS-06-2017-0049

Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing , 11 (3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220

Rachmawati, E., Suliyanto, S., & Suroso, A. (2020). A moderating role of halal brand awareness to purchase decision making. Journal of Islamic Marketing . https://doi.org/10.1108/JIMA-05- 2020-0145

Reuters, T. (2018). Your gateway into the Islamic economy .An Inclusive, Ethica, Economy,Global Islamic Economy Report 2018/19 . http://www.gifr.net/gifr2013/ch_13.PDF

Said, M., Hassan, F., Musa, R., & Rahman, NA (2014). Assessing Consumers' Perception, Knowledge and Religiosity on Malaysia's Halal Food Products. Procedia - Social and Behavioral Sciences , 130 , 120–128. https://doi.org/10.1016/j.sbspro.2014.04.015

Sayogo, DS (2017). Online traceability for Halal product information: perceptions of Muslim consumers in Indonesia Abstract. Journal of Islamic Marketing Article , 4 (1), 2013– 2014. https://doi.org/https://doi.org/10.1108/JIMA-07-2016-0057

Setiawan, HAM (2019). Determinants of interest in buying halal products. At-Tijaroh: Journal of Islamic Management and Business Science , 5 (2), 232–246.

Sherwani, M., Ali, A., Ali, A., Hussain, S., & Zadran, HG (2018). Determinants of Muslim consumers' Halal meat consumption: applying and extending the theory of planned behavior. Journal of Food Products Marketing , 24 (8), 960–

https://doi.org/10.1080/10454446.2018.1450173

Sudiro, A. (2017). The Impact of Brand Awareness on Purchase Decision : Mediating Effect of Halal logo and Religious beliefs on Halal Food in Malang Indonesia. Proceedings of Sydney International Business Research Conference , May 2015 , 24–26 .

Tri Ratnasari, R., Gunawan, S., Alif Rusmita, S., & Prasetyo, A. (2019). Halal Food Certification to Improve the Competitiveness of East and Middle Business in Indonesia. KnE Social Sciences , 3 (13), 1044. https://doi.org/10.18502/kss.v3i13.4266

Utomo, SB, Sekaryuni, R., Widarjono, A., Tohirin, A., & Sudarsono, H. (2020). Promoting Islamic financial ecosystem to improve halal industry performance in Indonesia: a demand and supply analysis. Journal of Islamic Marketing , 12 (5), 992–

https://doi.org/10.1108/JIMA-12-2019-0259

Vanany, I., Soon, JM, Maryani, A., & Wibawa, BM (2020). Determinants of halal-food consumption in Indonesia. Journal of Islamic Marketing , 11 (2), 516–

https://doi.org/10.1108/JIMA-09-2018-0177

Verbeke, W., Rutsaert, P., Bonne, K., & Vermeir, I. (2013). Credence quality coordination and consumers' willingness-to-pay for certified halal labeled meat. Meat Science , 95 (4), 790– 797. https://doi.org/10.1016/j.meatsci.2013.04.042

Downloads

Published

2021-10-30

How to Cite

Ismail, Nafil, H. ., Arfah, Y. ., Muda, I. ., Soemitra, A. ., & Sugianto. (2021). Analysis of the Awareness Level of Islamic Economics Doctoral Students at the State Islamic University of North Sumatera in Using Halal Products. The Journal of Contemporary Issues in Business and Government, 27(5), 1272–1280. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2060