Investigating the Business Performance of Public and Private Banks Based on Professional Ethics Management Model (Case Study: Northwestern Banks of Iran)
Keywords:
business performance, public and private banks, professional ethics managementAbstract
The purpose of this study is to investigate the business performance of public and private banks based on the professional ethics management model in northwestern banks in Iran. The present study was descriptive in terms of performance, quantitative-qualitative in terms of implementation method and cross-sectional in terms of time. The methods of data collection for compiling the theoretical foundations and research literature and backgrounds were library and the method of data collection was survey. First, by studying the sources, indicators related to professional ethics were extracted, and then, to measure and evaluate the situation of public and private banks, questionnaires of regulation and distribution were collected. The statistical population of the study includes branch experts in the northwestern region of the country, which is 2249 in the public banking system and 1566 in the private banking system. The sample size of branch experts in the northwestern region is 134 for the state banking system and 94 for the private banking system. Due to the unlimited number of customers, 384 customers were selected as the statistical population, of which 192 people were selected from each bank.
The CVR for professional ethics management and business performance promotion questionnaires was 0.73 and 0.60, respectively. The results showed that Cronbach's alpha coefficient for both questionnaires is more than 0.7. Exploratory factor analysis, correlation and t-test were used to evaluate the results. The results showed that there is a relationship between management based on professional ethics and business performance from the respondents' point of view and the level of belief in professional ethics management in private banks was higher than government banks.
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