“RETENTION OF EMPLOYEES IN THE FAST-FOOD INDUSTRY IN PAKISTAN”
Keywords:
Fast Food industry, Job Satisfaction, Brand Image, Job Security, Employee Turnover, Retention of EmployeesAbstract
This study identifies critical factors which have influence employee retention in the fast- foodpolicies in these organizations to retain staff at the floor level.Overall, the results give a fresh insight into the topic of retention industry. It adds to research studies on similar topics by exploring critical factors which have not been a regular part of the research, such as supervisor support and job security. Instead of taking employee turnover intention, this study takes a more direct approach by using the retention of employees as a dependent variable. The study confirms through quantitative analysis that three independent variables – Job Satisfaction, Brand Image, and Job Security have a significant impact on employee retention. In an unusual result, two other independent variables – Career Development and Supervisor Support have been found to have an insignificant impact on the employee retention in the fast-food industry. These results have been validated through online interviews with an Industry Specialist and a Food Researcher.Based on this study, it is recommended that Operations staff should have their jobs enriched with regular transfers to other areas like Finance, Marketing, and Purchasing. There is also an urgent need to reenergize the motivational levelof employees in the fast-food industry in Pakistan.
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