Outlook and Prospects of Online Retail Industry in India

Authors

  • Suman Devi

Keywords:

Online retail, E-retail, E-tailing, E-commerce, E-retailers, Omni Channel

Abstract

Traditional brick-and-mortar merchants are losing ground to India's well-heeled online marketplaces, which are stealing the thunder (and the revenues). In last five years, internet merchants like as Flipkart, Snapdeal, and Amazon, among others, used heavy discounting to affect brick-and-mortar stores' revenues. The Indian retail industry is undergoing a transformation. In India, e-retailing is still in its infancy, undergoing tremendous transition, challenge, and opportunity in the retail business. Not only metros, but also tier 2 and tier 3 cities are supporting Rapid internet penetration via PCs and mobiles, growing adoption of online medium by brick-and-mortar stores, higher smartphone purchases, the need for ease of shopping, rising real estate prices, and changing consumer preferences are the major drivers of online retail in India, according to the study's findings. The change to omni-channel commerce rather than traditional brick-and-mortar retailing will be the key to survival for today's firms.

Downloads

Download data is not yet available.

References

Bajaj, K.K., “Country Report on E-Commerce” (India, Ministry of Communications and Information Technology, Department of Information Technology, Office of the Controller of Certifying Authorities).

Casanova, L., Cornelius, P. K., & Dutta, S. (2018). Flipkart and the Race to the Top of Indian e-Commerce. In Financing Entrepreneurship and Innovation in Emerging Markets (pp. 133–157).

Das,Kishore.,& Ara,A. (2020).Growth of e-commerce in India.International Journal of Core Engineering and Management,2(4).

Deloitte, (2014). Online retail in India clicking towards growth. Deloitte Touche Tohmatsu India Pvt Ltd. Retrieved from https://www2.deloitte.com/in/en/pages/consumerbusiness/articles/online-retail-in- india.html.

Dwivedi, M., Mahesh, K., & Sanjeev, V. (2012). Online Retailing in India : Opportunities and Challenges. International Journal of Engineering and Management Sciences, 3(3), 336–338.

IBEF. (2018a). E-commerce Industry in India. Retrieved from https://www.ibef.org/industry/ecommerce.aspx

IBEF. (2018b). Retail industry in india. Retrieved from https://www.ibef.org/industry/retail-india.aspx

Kalia, P., Kaur, N., & Singh, T. (2016). E-Commerce in India: Evolution and Revolution of Online Retail. In E-Retailing Challenges and Opportunities in the Global Marketplace (pp. 99–120).

Khan, M. A., & Sagar, P. (2020). Emerging Trends and Advanced Swot Analysis of E- Commerce in Indian Context. International Journal of Science Technology &Management, 4(2), 150–159. Retrieved from https://www.ijstm.com/images/short_pdf/M027.pdf .

Virpi Kristiina Tuunainen & Matti Rossi “E-Business in Apparel Retailing Industry” – Critical Issues by, Helsinki School of Economics.

Steve Burt, Leigh Sparks “E-commerce and the retail process”: a review by, Institute for Retail Studies, University of Stirling, Stirling FK9 4LA, UK

http://forbesindia.com/article/real-issue/indias-etail-battleground-amazon-flipkart-and- snapdeal-fight-for-top-slot(accessed on 30th July, 2020)

http://www.thehindu.com/business/Industry/flipkart-targets-sales-worth-8-b-in- 2020(accessed on 30th July, 2020)

http://forbesindia.com/printcontent/35209(accessed on 30th July, 2020)

http://www.business-standard.com/article/companies/flipkart-raises-700-million-from- new-investors-114122000208_1.html(accessed on 30th July, 2020)

Downloads

Published

2021-08-30

How to Cite

Devi, S. . (2021). Outlook and Prospects of Online Retail Industry in India. The Journal of Contemporary Issues in Business and Government, 27(4), 504–510. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/1964

Issue

Vol. 27 No. 4 (2021): The journal of contemporary issues in business and government

Section

Articles

License

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.