The effect of developing insurance marketing methods on performance of insurance companies (An applied research in the two Iraqi general and national insurance companies)

Authors

  • SUHA ABDULHASAN SHAIKHAH AL-LAMI
  • MARYAM MUZSHIM ABBAS
  • DR. KHLOOD HADI ABOOD AL RUBBY

Keywords:

developing insurance, marketing methods, insurance companies

Abstract

This research aims to introduce the importance of developing insurance marketing methods and their impact on the performance of insurance companies in general, and national and Iraqi insurance companies in particular, and what they can achieve from advantages and an increase in their competitive capabilities as well as contributing to reducing labor productivity costs and achieving efficiency and raising company performance. After reviewing the reality of the marketing activity in the national and Iraqi insurance companies, the researchers reached a set of recommendations that emphasize the importance of developing marketing methods to keep pace with global insurance companies, and take advantage of these advantages in the field of work in the company. The effect is also illustrated by changing the marketing services from traditional to electronic marketing, which works to reduce costs and reach the largest segment of targeted customers.

Downloads

Download data is not yet available.

References

1 Arabic references

Al-Jadri, Adnan Hussein, and Abu Hilo, Yaqoub Abdullah, (2009), "Methodological foundations and statistical uses in educational and humanities research", first edition, Ithraa for publication and distribution, Amman - Jordan.

Rashid, Dhafer Hussein, and Al-Mashhadani, Kamal Alwan Khalaf, (2016), "Statistics for Administrative and Accounting Specializations", First Edition, Al-Jazeera Office for Printing and Publishing, Baghdad - Iraq.

Melhem, Mahmoud Ibrahim Saeed, (2010), "An Analytical Study of the Relationship between Time Management and Staff Performance: Application to Public and Private Institutions in Qalqilya Governorate, Palestine", PhD thesis, Faculty of Commerce, Cairo University.

Nidal Salam Badr: (Job rotation and its role in productive efficiency in Palestinian ministries), MA thesis, Al-Aqsa University, Palestine, Gaza, 2016.

Hammoud Khudair and Fakhoury, Hayel (2001): Production and Operations Management, Dar Al-Safa, Amman - Hanafi, Abdul Ghaffar (2006): Administrative functions and practices - Basics of Business Organization Management, (d, n) University House Alexandria.

Haniyeh, Majed (2005), "Factors affecting the productivity of workers in the industrial sector - An applied study on the wood industry sector in the Gaza Strip", published Master Thesis, Islamic University, Gaza, Palestine.

Al-Tibi, Aisha (2001), “Analyzing and Measuring Worker Productivity in Transformational Industries in the West Bank”, Master Thesis, An-Najah National University, Nablus, Palestine.

Jawhar, Imad Al-Din, Heikal, Hussam, Ghunaim, Ahmed (2010), “Study of the factors affecting low productivity in ready-made clothes factories, Journal of Science and Arts-Studies and Research - Volume 32, - No. 2, 2010.

Obaidat, Soliman (2004), “The Relationship between Productivity and Internal Factors - An Empirical Study on the Pharmaceutical Industry in Jordan,” Yarmouk Research Journal - Volume 20, No. 2, 2004.

2 Foreign references

Krejcie , Robert V . , Morgan , Daryle W . " Determining Sample Size for Research Activities " , Educational and Psychological Measurement , 1970 .

Japan Productivity Center (1993). The Basic Concept of Productivity, International Productivity Center, Japan.

John T. Dunlop and Vasilh P. Diatchenko. (1994), Labour Productivity Mcgraw Hill Book Company. New York.

Sharma, Sanjeev(2002). "Industrial Engineering and Operations Management",first edition, July, 2002, pp 27-32.

Websites

(Magdy Mohamed, Mahmoud Tayel, Employing E-Marketing as a Tool for Excellence in Business Organizations, p. 12, Website

http://www.managementforum.org.sa/mangforum/pippers/1-3-Madjy.doc,09/03/2009

Downloads

Published

2021-06-30

How to Cite

AL-LAMI, S. A. S. ., ABBAS, M. M. ., & RUBBY, D. K. H. A. A. . (2021). The effect of developing insurance marketing methods on performance of insurance companies (An applied research in the two Iraqi general and national insurance companies). The Journal of Contemporary Issues in Business and Government, 27(3), 2680–2690. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/1879

Issue

Vol. 27 No. 3 (2021): The journal of contemporary issues in business and government

Section

Articles

License

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.