Association Between the Demographic Profile of Bank Customer and Types of Bank

Authors

  • DR. SANKARGANESH. K
  • DR.SHUNMUGASUNDARAM. M
  • DR.VASANTH. V
  • MEENAKSHISUNDARAM. B
  • MEERA. M

Keywords:

Assurance, Behavioral Intention, Customer satisfaction, customer’s expectation and Perceived Service Quality

Abstract

 This exploration targets estimating the administration quality out in the open and private financial area in Madurai and Virudhunagar regions of Tamilnadu state and recognizing its relationship to consumer loyalty and conduct goal. The investigation was directed among 802 bank clients by utilizing reconsidered SERVQUAL (BANQUAL) instrument with 26 things. Conduct aim of the clients was estimated by utilizing the social goal battery. The analyst has utilized a seven point likert scaling to quantify the normal and saw administration quality (execution) and the social goal of the clients. The BANQUAL instrument is chosen as the most dependable gadget to gauge the distinction score conceptualization. It is utilized to assess administration holes among assumption and impression of administration quality. Adjustments are made on the SERVQUAL instrument to make it explicit to the Financial area. Questions are added to the instrument like Seating space for pausing (Substantial quality), Parking spot in the Bank (Substance), Assortment of items/plans accessible (Substance), Banks genuine strides to taking care of Complaints of the clients (Responsiveness).

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Published

2021-04-30

How to Cite

K, D. S., M, D., V, D., B, M., & M, M. (2021). Association Between the Demographic Profile of Bank Customer and Types of Bank. The Journal of Contemporary Issues in Business and Government, 27(2), 3993–4000. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/1305

Issue

Vol. 27 No. 2 (2021): The journal of contemporary issues in business and government

Section

Articles

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