Digital corporate culture as an element of the transformation of the organization in the context of digitalization
Keywords:
digitalization, organizational culture, digital competencies, intellectual capital, information and communication technologies, information society.Abstract
Transformational processes in modern organizations related to the digitalization of business systems require a deeper study of the digitalization process, taking into account organizational specifics. Often, the attempts to carry out a digital transformation of an organization are faced with serious problems, which are caused by the lack of understanding of the transformational process system by the management, and by the fact that it should affect and change not only the material, but also the organizational, and the human capital of the business system. The existing confusion between "digital strategy" and "digital transformation strategy" categories leads to wrong management decisions, which entail an avalanche of risks and losses when trying to transform organizational system digitally. Modern studies of Russian organizations show that the misunderstanding of the "digital transformation" category by management leads to the inhibition of digital processes, and the unwillingness of the organization staff to change their working methods and increase of digital competencies in accordance with the digital transformation strategy reduces almost to zero all attempts to transform the organization in accordance with the requirements of the digital economy by senior management.
The study revealed that in order to get the greatest effect from the digital transformation of an organization, it is necessary to develop clearly a strategy for the digital transformation of the company, increase the digital competencies of staff, change the organizational culture towards the digital type of organizational culture, create a team of digitalization leaders in the organization, attract and retain talents. Digitalization changes the process of information exchange between people and organizations, and also forms a system of digital organizational culture that contributes to the implementation of transformational digital processes. The success of transformational digital processes can be assessed using the organization digital maturity model, as well as a special electronic readiness index (E - Readiness index). The analysis and synthesis of special literature on the issues under consideration suggests the need to take a fresh look and evaluate the problems of digital transformation of business systems during the transition to a digital economy.
Downloads
References
Without a digital culture, there is no digital transformation. URL: http://www.management.com.ua/cm/cm207.html (case date: 22.01.2020).
Denning S. 2019. Epoch Agile: How smart companies change and achieve results: Translation from English/Ed. by A. Makarova. M.: Mann, Ivanov and Ferber,
State program "Digital Economy of the Russian Federation": approved by the Order of the Government of the Russian Federation dated July 28, 2017 No. 1632-r. URL: http://www.consultant.ru (case date: 22.01.2020).
Loshkova I.V., Korolev G.V. 2019. Prospects for the introduction of technology platforms "Industry 4.0" in Russia//Management and business administration. №1. pp. 156-164.
Parker J., Alstin M., Chaudary S. 2017.Platform Revolution. How network markets change the economy - and how to make them work for you. M.: MYF.
Russia online: Four priorities for a rush in the digital economy. URL: http://image- src.bcg.com/Images/Russia-Online_tcm27-178074.pdf (case date: 22.01.2020).
Digital enterprise: transformation into a new reality/V.I. Ananyin [et al. ]//Business informatics. 2018. № 2
(44). pp. 45-54.
Digital transformation in Russia: an analytical report based on the results of a survey of Russian companies. 2018. URL:https://komanda-a.pro/blog/dtr_2018 (circulation date: 22.01.2020).
Swab K. Fourth Industrial Revolution. M.: Eksmo, 2016. 230 pages.
Wade M. 2016. Digital vortex. How to defeat digital innovators with their own weapons. M.: Eksmo.
A Step-by-Step Guide to Digital Transformation. URL: https://www.ionology.com/wp- content/uploads/2017/01/Step-by-Step-Guide New.pdf (circulation date: 22.01.2020).
Digital Maturity Model. Achieving Digital Maturity to Drive Grow. URL:https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media- Telecommunications/deloitte-digital-maturitymodel.pdf (circulation date: 22.01.2020).
CGI Global 1000. Insights from Conversations with Business and IT Executives around the World (2016). URL:https://www.cginederland.nl/sites/default/files/files_nl/articles/cginl_presentatie_cgi-global-1000.pdf (circulation date: 22.01.2020).
Ismagilova L.A., Gileva T.A., Galimova M.P., Glukhov V.V. 2017. Digital Business Model and SMART Economy Sectoral Development Trajectories Substantiation. Internet of Things, Smart Spaces, and Next Generation Networks and Systems. 17th International Conference, NEW2AN 2017, Third Workshop NsCC 2017. St. Petersburg, 13 – 28.
Zaki M., Ismail Abdelaa M.H. 2020. Digital Business Transformation and Strategy: What Do We Know So Far // Working Paper, 2018. URL: https://www.researchgate.net/publication/322340970_Digital_Business_Transformation_and_Strategy_What_D o_We_Know_So_Far (reference date: 22.01.2020).
Westerman G., Bonnet D., McAfee A. 2020. The Nine Elements of Digital Transformation. URL: https://sloanreview.mit.edu/article/the-nineelements-of-digital-transformation (circulation date: 22.01.2020).
Brizhak O., Klochko E., Adamenko A. 2020. Neoindustrial Paradigm of Russian Corporations Integration into the Economy System Under the Conditions of Transition to the Sixth Technological Order. Lecture Notes in Networks and Systems, 111, pp. 619-626.
Gerasimov V.O., Sharafutdinov R.I., Kolmakov V.V., Erzinkyan E.A., Adamenko A.A., Vasileva A.G. 2019. Control in the human capital management system in the strategy of innovative development of a region. Entrepreneurship and Sustainability lssues. V. 7. № 2. pp. 1074-1088.
Govdya, V., Khromova, I. 2018. Methodical aspects of the decomposition approach to the formation of the managerial cost accounting system in the organizations of the Russian agroindustrial complex. Journal of Applied Economic Sciences. 13(3), pp. 830-87
Kashukoev M.V. 2020. Features of model building for an inter-sectoral agro-industrial cluster as a quasi- integrated structure / M.V. Kashukoev, K.E. Tyupakov, M.A. Marieva, B.M. Musayeva, A.V. Misakov // AD ALTA: Journal of Interdisciplinary Research. V. 10. № 2 S12. pp. 126-128.
Downloads
Published
How to Cite
Issue
Section
License
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
