Journal of Contemporary Issues in Business and Government

Abstract

In the global world where intercultural exchange of student group has become a common
aspect wherein main cultures come in contact with each other in the journey of achieving
motives like education, business jobs in global market etc. In such a scenario where people
have to interact with diverse individuals they tend to treat their cultural norms and values
superior to others. The existence of strong ethnocentrism does not allow smooth exchange
of such values and culture.