Assessing the choice of supplementary accommodation for the new normal urban areas in West Bengal, India
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 2, Pages 1413-1420
AbstractObjectives: To measure the factors responsible for or contributing to the choice of accommodation in urban areas during and immediately after COVID 19 pandemic, with an increasing importance of location and its shifting perception for confidence building and future marketing.
Method: Principal Component Analysis and Chi-Square tests are found useful for analyzing the primary data collected from the urban areas in West Bengal
Results: COVID 19 risk perception and resultant behavior could not supersede purchasing power in the study area while location is playing a critical role. This study also projected a sustainability-safety-sustainability diaspora exhibiting future trends for supplementary accommodation sector with new-normal sustainability orientation in the area.
Practical Implications: COVID 19 measures with more investments does not enhance confidence among urban dwellers in the study area, rather price and location play critical role with new COVID 19 orientation for supplementary accommodations.
Social Implications: Risk perception, safety measures and actual availing of accommodation services are experiencing a wide gap as never before owing to this COVID 19 outbreak. This study focuses on this area with a future scope for supplementary accommodation.
Value: This study redirects the future marketing, financial and entrepreneurial policy issues for supplementary accommodation sectors
- Assaf, A., & Scuderi, R. (2020). COVID-19 and the recovery ofthe tourism industry. Tourism Economics (1–3)
- DOI: 10.1177/1354816620933712
- Bastakis, C., Buhalis, D., & Richard, Butler. (2004). The perception of small and medium sized tourism accommodation providers on the impacts of the tour operators' power in Eastern Mediterranean.Tourism ManagementVolume 25, Issue 2, 151-170
- Bose, J., & Biju, M.K. (2020). Accommodation preferences and resulting Tourism experiences of foreign tourists in Kerala. Test Engineering and Management. Page No. 13022 – 13035
- Chang, C. L., McAleer, M., & Ramos, V. (2020). The Future of Tourism in the COVID-19Era.
- Advances in Decision Sciences, Volume 24, Issue3, ISSN 2090-3359
- Deloitte (2010). Survival of the Fittest – The Challenges and Promise of China’s Budget
- Hotel Industry. www.deloitte.com/assets/Dcom-China/../cn FAS budgethotel
- Flognfeldt, T., &Tjorve, E. (2015). The Shift from Hotels and Lodges toSecond-Home Villages in Mountain-Resort Accommodation. Scandinavian Journal of Hospitalityand Tourism. 13:4, 332-352,
- DOI: 10.1080/15022250.2013.862440
- Gössling, S., Scott,D., &Hall, C.M. (2020). Pandemics, tourism and global change: a rapidassessment of COVID-19. Journal of Sustainable Tourism.ISSN: 0966-9582(1747-7646)https://doi.org/10.1080/09669582.2020.1758708
- Gunasekaran, N., &Anandkumar, V. (2012). Factors of influence in choosing alternative accommodation: A study with reference to Pondicherry, a coastal heritage town. Procedia - Social and Behavioral Sciences. 62 (1127 – 1132)
- doi: 10.1016/j.sbspro.2012.09.193
- Gursoy, D., &Chi, C. G. (2020)Effects of COVID-19 pandemic on hospitalityindustry: review of the current situations and aresearch agenda. Journal of Hospitality Marketing & Management.
- 29:5, (527-529)
- DOI: 10.1080/19368623.2020.1788231
- Guttentag, D. (2017).Assessing Airbnb as a disruptive innovation relativeto hotels: Substitution and comparativeperformance expectations. Travel and Tourism Research Association: Advancing Tourism Research Globally,19https://scholarworks.umass.edu/ttra/2017/Academic_Papers_Visual/19
- Hall, C. M., Scott, D., Gössling, S. (2020). Pandemics, transformations and tourism: becareful what you wish for. Tourism Geographies. ISSN: 1461-6688 (1470-1340)https://doi.org/10.1080/14616688.2020.1759131
- Hong, Y., Cai, G., Mo, Z., Gao, W., Xu, L., Jiang, Y., & Jiang, j.(2020). The Impact of COVID-19 on Tourist Satisfactionwith B&B in Zhejiang, China:An Importance–Performance Analysiswith B&B in Zhejiang, China:An Importance–Performance Analysis. International Journal of Environmental Research and Public Health, 17, 37-47doi:10.3390/ijerph17103747
- Hsieh, Y., & Lin, Y.(2010). Bed and breakfast operators’ work and personal life balance: a cross-cultural comparison. Int. J. Hosp. Manage. 29(576–581)
- ILO (2020), COVID-19 and the Tourism Sector, ILO Sectoral Brief.
- Hole, Y., & Snehal, P. & Bhaskar, M. (2018). Service marketing and quality strategies. Periodicals of engineering and natural sciences,6 (1), 182-196.
- Jamal, T., &Budke, C. (2020).Tourism in a world with pandemics:local-global responsibility and action. JOURNAL OF TOURISM FUTURES, VOL. 6 NO. 2, 181-188
- Jones, D.L., & Guan, J.J.(2011). Bed and breakfast lodging development in mainlandChina: who is the potential customer? Asia Pac. J. Tour. Res. 16 (5), (517–536) http://dx.doi.org/10.1080/10941665.2011.597578
- (CNN. (March 31,2020). What will travel look like after coronavirus? from https://www.cnn.com/travel/article/coronavirus-travel-industry-changes/index.html )
- Jiang, Y., & Wen, J. (2020). Effects of COVID-19 on hotelmarketing and management: aperspective article. International Journal ofContemporary HospitalityManagement.
- DOI 10.1108/IJCHM-03-2020-0237
- Karim, A. (2020). The Role of Village Tourism in Improving the Community's Economy During the Covid-19 Period in Enrekang District.
- Kourgiantakis, M.,Apostolakis, A.,&Dimou, I. (2020). COVID-19 and holiday intentions: the case of Crete,Greece. Anatolia, An International Journal of Tourism and Hospitality Research
- Kulshreshtha, S., &Kulshreshtha, R. (2019). The emerging importance of“homestays” in the Indianhospitality sector. Worldwide Hospitality andTourism Themes. Vol. 11 No. 4, 458-466
- DOI 10.1108/WHATT-04-2019-0024
- Kusumaningrum, D. A., &Wachyuni, S. S. (2020). The shifting trends in travelling after the COVID 19 pandemic. International Journal of Tourism & Hospitality Review.
- eISSN: 2395-7654, Vol 7, No 2 (31-40)
- Lapointe, D. (2020). Reconnecting tourism after COVID-19: the paradoxof alterity in tourism areas.
- Tourism Geographies. ISSN: 1461-6688 (1470-1340)
- DOI: 10.1080/14616688.2020.1762115
- Li, Z., Zhang, S., Liu, X., Kozak, M., & Wen, J. (2020). Seeing the invisible hand: Underlying effects of COVID-19 on tourists’ behavioral patterns. Journal of Destination Marketing & Management 18 (100502)
- Rodríguez-Antón, J. M., &Alonso-Almeida, M. D. M ( 2020). COVID-19 Impacts and Recovery Strategies: The Caseof the Hospitality Industry in Spain. Sustainability, 12, 8599Doi:10.3390/su12208599
- Shari, N. S., Yazid, M. F. M,.&Shamsudin, M.F. (2020). The strengthen strategies during post Covid 19 after the virus crisis hit hotel industry in Malaysia. Journal of postgraduate current business research. Vol. 1 No. 1 (2020): Letters To Editor ISSN : 2504 8449
- Shen, C.-C., & Liu, D. J. (2015). Correlation between the home stay experience and brand equity: Using the Yuehetang Rural Residence as a case study. Journal of Hospitality and Tourism Technology, 6(1), 59–72.
- Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing andresetting industry and research. Journal of Business Research. 117(312–321)
- Wachyuni, S. S.,&Kusumaningrum, D. A. (2020). The Effect of COVID-19 Pandemic: How are the
- Future Tourist Behavior? Journal of Education, Society and Behavioural Science. 33(4): 67-76 Article no.JESBS.57217
- Wang, S., & Hung, K. (2015). Customer perceptions of critical success factors for guest houses. International Journal of Hospitality Management 48 ( 92–101) http://dx.doi.org/10.1016/j.ijhm.2015.05.002
- Xie, K., Kwok, L., Chen, Chien.C.,& Wu, J. (2020). To share or to access? Travelers’ choice on the types of accommodation sharing services. Journal of Hospitality and Tourism Management, 42, 77-87.
- Young, C. A., Corsun, D. L., &Xie, K. L (2017).Travelers’ preferences for peer-to-peer (P2P) accommodations and hotels. International Journal of Culture, Tourism and Hospitality Research.https://doi.org/10.1108/IJCTHR-09-2016-0093
- Yuni, L.K. Herindiyah. K. (2020). Analysis of Domestic Tourist Travel Preferences Post-Covid-19 Pandemic. Journal of Applied Sciences in Travel and Hospitality. vol. 3, no. 2, 80-88
- Zhang,H. Q., Ren, L., Shen, H., & Xiao, Q. (2012). What contributes to the success of Home Inns in china?International Journal of Hospitality Management 33, (425–434)http://dx.doi.org/10.1016/j.ijhm.2012.11.002
- Zogal, V., Domènech, A., &Emekli, G. (2020) Stay at (which) home: second homes during and after the COVID-19 pandemic. Journal of tourism futures.
- Article View: 226
- PDF Download: 227